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Marketing Attribution

Businesses use different campaign channels to market their products, services, and ideas. Both online campaigns such as emails, social media promotions, and webinars and offline campaigns like trade shows and television and print media advertisements. provide a wide range of marketing options to reach the right audience at the right time, encouraging them to do business with you.

 

Being aware of the types of campaign that were most effective at getting more leads or increased the likelihood of conversion the most or closed more deals helps marketers determine which campaigns to focus on in the future. In order to do this, they need to be able to accurately attribute the ROI to the campaigns that had a significant influence on customers' buying behavior.

 

Marketing Attribution can track various customer touchpoints and help businesses accurately attribute ROI to the most effective campaign using different attribution models.

 

In this video, you will learn about the different types of attribution models and how they work in Zoho CRM.

 

How many attribution models does Zoho CRM offer?

4

Incorrect

Sorry! Zoho CRM offers 6 attribution models.

6

Correct

Well done! Zoho CRM offers 6 attribution models.

7

Incorrect

Sorry! Zoho CRM offers 6 attribution models.

2

Incorrect

Sorry! Zoho CRM offers 6 attribution models.

A customer signs up for a webinar on your website, and after your reps follow up via email and give the customer, a product demo, they're eventually converted into a closed deal. What, in this case, is the first touch model?

Webinar

Correct

Well done! The webinar is the first touch model in this example.

Email

Incorrect

Sorry! The webinar is the first touch model in this example.

Product demo

Incorrect

Sorry! The webinar is the first touch model in this example.

What does the last touch model focus on?

It focuses on the last two stages in the sales cycle

Incorrect

Sorry! The last touch model focuses on the last stage in the sales cycle

It focuses on the last step in the sales cycle

Correct

Well done! The last touch model focuses on the last stage in the sales cycle

Which model focuses on three key touch points?

U-shaped attribution module

Incorrect

Sorry! The W-shaped model focuses on three key touch points

W-shaped attribution module

Correct

Well done! The W-shaped model focuses on three key touch points

Linear attribution module

Incorrect

Sorry! The W-shaped model focuses on three key touch points

A linear attribution model divides the credit equally among all touch points.

True

Correct

Well done! A linear attribution model divides the credit equally among all touch points.

False

Incorrect

Sorry! A linear attribution model divides the credit equally among all touch points.

What does the time decay attribution model give credit to?

The marketing effort that brought a visitor to your website the first time

Incorrect

Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale

The last two stages before the deal is won

Incorrect

Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale

The most recent touch points that moved the buyer towards the sale

Correct

Well done! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale

Each touch point

Incorrect

Sorry! The time decay attribution model gives credit to the most recent touch points that moved the buyer towards the sale

You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.

True

Correct

Well done! You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.

False

Incorrect

Sorry! You can only add sales stages to the U and W-shaped models from the standard layout of the Deals module.

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