Introduction to Transactional Emails

Transactional emails

Transactional emails are automated emails usually triggered by a user action on a website or an application. The recipient is actively seeking these emails. They consist of sensitive information based on user behaviour on a website or an app. Non-delivery of transactional emails can impact your customers and your business. Examples of transactional emails are :

• Account Creation - User invites, account activation emails, password reset emails, log-in attempt notifications.
• Billing Information - Information about credit card payments, addition and deletion of beneficiaries, sending OTPs or information related to electronic fund transfers.
• Payroll systems - Payslip and salary information.
• Payments - Purchase receipts, refund emails, confirmation messages, cancellation messages, payment subscription emails, abandoned cart emails, invoices, payment failure or subscription renewal emails.
• Notifications - Trial expiration emails, account-reactivation emails, account deactivation emails, privacy policy updates, new sign-in messages, account deletion messages or other account-related notifications.

Bulk Emails

A term that can often be confused with transactional emails is bulk email. Bulk emails differ from transactional emails in the sense that they are usually a single message (like newsletters, promotional emails etc.,) sent to a large group at once. Bulk emails are not triggered by a particular user action on a website or application. Hence, users are not actively seeking these emails. They are sent out at times when the marketer believes there will be maximum engagement from the users.

Bulk Emails vs Transactional Emails

Transactional emails differ from bulk emails in the following ways :

If you are looking for a bulk email provider, you can visit Zoho Campaigns.

What is Zoho ZeptoMail?

Zoho ZeptoMail is a dedicated email sending service to send your transactional emails (like welcome mailers, payment receipts, invoices, OTPs, alert emails)alone. Here at ZeptoMail, we ensure that these important emails reach your customers' inbox on time, without any delay.

Why are Bulk Emails not allowed in ZeptoMail?

We support transactional emails alone to ensure greater deliverability and to maintain trustworthy IP addresses. This is done owing to the fact that marketing emails have a higher possibility of getting flagged as spam. As a result, internet service providers might deem the IP addresses unreliable. Having a common IP for both bulk and transactional emails will affect your transactional email delivery. Hence we have separated both to ensure maximum deliverability for your transactional emails. 

Here is a quick introduction to Zoho ZeptoMail that will help you get started with the service. You can also refer our Getting started guide to create your first account today.