What to look for when choosing an online booking system for your business

Customizable website widget

Customers usually see your website before they even interact with you, which makes it all the more important to have an online booking system that matches your branding. Scheduling software with a customizable widget allows you to add your logo, preferred color palettes, content, images, and more so you can make a good first impression.

Booking rules and availability

A booking system must have customization options to ensure that it works in tandem with your business requirements. This ensures you don't have to deal with additional work that you didn't sign up for. Having the option to set your availability, user roles, cancellation window, booking restrictions, and time zone preferences helps you create a flexible booking system that eases your scheduling process.

Automated notifications

Sending automated email or SMS notifications for meetings is one of the biggest tasks that your booking system should handle. Depending on the app you pick, you can customize the notification templates, create workflows, and specify the criteria and time interval for the notifications or reminders to be sent.

Payments for booking

An integral function of an online booking system is simplifying payment collection for bookings. When customers book with you, you can choose to collect a full payment or a deposit.

Calendar sync

A good online booking app will offer a two-part benefit by letting you sync your calendars:

1) Your available time slots on your booking page get updated in real time based on your calendar schedules.

2) Appointments scheduled via your booking system get automatically synced to your calendar.

7 best online booking systems

These functionalities are essential features to look for when scouting the best online booking system for your business.

Here’s a list of 7 best booking systems of 2024:

01

Zoho Bookings

Zoho Bookings is an efficient online booking system that is easy to set up and embed into your website. You can create different event types, assign your team, configure booking rules, and allow customers to schedule appointments easily.

Zoho Bookings is a great option for businesses of all sizes that are customer-facing and want to automate their appointment scheduling process.

You can start with a simple one-on-one meeting, round-robin meeting allocation, calendar sync for bookings, online payment, and email notifications. Zoho Bookings is also equipped to link a resource to a service (for example, a media room with devices for a meeting) and scale your bookings as your business grows with collective bookings, team management, custom workflows, and more.

With Bookings, you can create a seamless booking experience for your customers. You have plenty of options to incorporate your branding on the booking page and in the email notifications. For your appointment booking pages, you can add images, choose between four booking page themes, add your logo, change color palettes, and more.

Zoho Bookings also offers:

  • Four meeting types: one-on-one, collective, group, and resource
  • Scheduling rules to customize and manage how you get booked
  • Automatic time zone conversion for customers across the globe
  • Customization options to white-label your booking page to match your branding
  • Booking widget to collect appointments from your website directly
  • Customer portal for users to log in and manage their appointments
  • Booking forms to collect relevant information before meeting with customers
  • Personalized booking notifications that can be sent via email and SMS
  • Custom URL to add your business domain to your appointment booking pages
  • Various user roles to manage your team and their assigned meetings
  • Integrations with calendar apps, online meeting apps, payment providers, Zoho apps, and more

Pricing:

Free

$0

Basic plan

$6

(billed annually)

Premium plan

$9

(billed annually)

zoho bookings
02

Simplybook.me

Simplybook.me is a booking system that caters to service-based businesses. It provides features like client app login, service add-ons, packages, coupons, online payment and tips, and more focused on helping service-based businesses manage their appointments.

Apart from booking widgets, Simplybook.me offer integrations with Facebook, Instagram, and Google (reserve with Google My Business, etc.) to help collect appointments easily. Additionally, if you don't have a website, you can create one specifically to collect bookings and choose from the multiple templates that they offer.

While Simplybook.me covers most of the essential features, some good-to-have features fall under "custom features," which are limited based on your chosen subscription.

Simplybook.me also offers:

  • One-on-one and group appointments
  • Appointment notifications, mass email campaigns, and book-soon notifications
  • Customizable booking website
  • Review management, coupons, and memberships
  • Calendar and payment integrations
  • Appointment and sales reports
  • POS system for online or in-person payments

Pricing:

Free plan

$0

up to 50 bookings per month

Basic plan

$8.25

up to 100 bookings per month (billed annually)

Standard plan

$24.90

up to 500 bookings per month (billed annually)

Premium plan

$49.90

up to 2,000 bookings per month (billed annually)

Simplybook
03

Appointy

Appointy focuses mainly on service providers who want to get started with a simple and easy-to-use booking system. The option to link a resource to a service (for example, a meeting room linked for an in-person meeting) helps Appointy offer more versatility for service providers in providing their services.

With Appointy, you can also provide discount coupons for your services, create and run offers that customers can redeem when making an appointment, or let customers gift your services and offerings to their friends and family by creating gift certificates.

Appointy enables you to create and manage multiple business locations, with the option to add staff and services for each location independently. However, the booking page is one important area where Appointy falls short of customizing your online booking system.

Appointy also offers:

  • One-on-one and group bookings
  • Round-robin and location-based staff assignment for bookings
  • Booking rules and email customizations
  • Zoom integration for virtual meetings
  • Appointment dashboard and reports
  • Calendar and payment integrations

Pricing:

Free plan

$0

Growth plan

$19.99

per month when billed manually

Professional plan

$49.99

per month when billed manually

Appointy
04

Square Appointments

The Square ecosystem helps businesses handle all their sales operations on a single platform. Solopreneurs, retail businesses, and service providers can benefit from what Square offers.

Their online booking system, Square Appointments, is one of the products they offer, along with built-in POS systems, inventory management, an online retail store, payment processing, HR and payroll management, marketing operations, and more.

You can get started with Square Appointments if you'd like; in most cases, businesses that use Square Point of Sale are more likely to build their booking system with Square. They offer one-on-one appointments and classes (as packages) that can be booked online or in person, and payment management is simplified within Sqaure's ecosystem.

Just like Appointy, Square also allows you to link resources or add-ons to the appointments that you offer. You can create and customize your booking website to the tee with their templates and embed them into your website. Compared to other online booking systems, Square is a costlier option.

Square also offers:

  • Waitlist for customer appointments
  • Text messages for appointment and marketing communications
  • Multi-service booking in a single booking
  • Booking and appointment notification rules
  • Categorization of your services on your booking page
  • Multiple variations of a service with varying configurations
  • Team management with various permissions

Pricing:

Free plan

$0

Plus

$29

per location per month (plus transaction fees)

Premium

$69

per location per month (plus transaction fees)

Square Appointments
05

Acuity Scheduling

Acuity offers a flexible booking system that can be customized for service-based businesses or business meetings. The system's interface makes it effortless to set up and embed the booking widget into your website.

With Acuity, you can create one-on-one appointments or classes, allow customers to schedule multiple appointment slots, convert the selected time slot into a recurring appointment, and include add-ons before they make a booking.

You can also offer discounts and coupons to customers. Acuity makes it easy for businesses to create appointment packages and subscription services that can be easily managed. Compared to other solutions (like Zoho Bookings), Acuity doesn't offer many options to customize your booking page to match your branding.

Acuity scheduling also offers:

  • Resource booking
  • Payment integration and invoice management
  • Calendar sync, virtual conferencing, email marketing integrations
  • Vaulting credit cards to avoid no-shows
  • Scheduling rules to manage bookings
  • Email and SMS notifications
  • Bookings forms
  • Appointment reports

Pricing:

Emerging plan

$16

per month for 1 user (billed annually)

Growing plan

$27

per month for 6 users (billed annually)

Powerhouse plan

$49

per month for 36 users (billed annually)

acuity scheduling
06

Setmore

You can easily manage and assign your team to one-on-one meetings or class bookings. Setmore offers a customer portal where customers can log in to view their appointment history and collect reviews after an appointment is completed, which can be published on your booking page.

The functionalities that Setmore offers are fewer than those of other booking systems, which could become a challenge as your business grows. However, they make up for this with diverse integrations with other prominent apps like Salesforce, Zoho CRM, Slack, HubSpot, Mailchimp, and more.

Setmore also offers:

  • Calendar sync with Google and Outlook calendars
  • Website widget
  • Multi-service booking and add-ons
  • Scheduling rules and preferences
  • Online payment collection with Stripe, PayPal, etc.
  • Email and SMS notifications
  • Appointment reports

Pricing:

Free plan

$0

up to 4 users and 200 appointments/month

Pro plan

$5

per user per month for up to 2 users (billed annually)

Team plan

$5

per user per month for unlimited users (billed annually)

Setmore
07

Appointlet

Appointlet is yet another simple and easy-to-set-up booking system for any small business looking to get started. Appointlet covers almost all the bases of what a good booking system should have, except for advanced functionalities for branding your booking page.

One-on-one and class booking can be created easily, and each service can be customized with its own booking rules—like meeting buffers, restrictions, notification setup, payment collection, and more. Appointlet allows you to either accept all appointments automatically or do so manually.

If you're looking to use Appointlet as a team, you can configure round-robin meeting allocation or create a collective booking for multiple staff members. Appointlet integrates with Salesforce, Stripe, MS Teams, Google Calendar, Zapier, and more to automate the business operations surrounding your meetings.

Appointlet also offers:

  • Service level availability
  • Separate scheduling page for your team
  • Appointment notifications and reminders
  • Meeting instructions to be added to the calendar invite
  • Website widget
  • Webhooks

Pricing:

Free plan

$0

Premium plan

$8

per user per month (billed annually)

Appointlet

Your business deserves an online booking system

No business should lose valuable time to back-and-forth communication, manual payment processing, and other scheduling tasks around an appointment.

With a booking system in place, your business can simplify the appointment scheduling process from your website with a booking widget or a booking link, allowing you to oversee other areas of your business for growth.

Get started with Zoho Bookings as your online booking system

Continue using the free plan after the trial, or upgrade to a paid plan. (We don't charge sneaky fees. It's a promise.)

TRY ZOHO BOOKINGS NOW

All names and marks mentioned here remain the property of their original owners. Prices are as published by the named competitors on their website(s) as on Jun 2024 (without taking into account the taxes or discounts), and are subject to change based on the pricing policies of the competitors. The details provided on this page are for general purposes only and cannot be considered as authorized information from the respective competitors. Zoho disclaims any liability for possible errors, omissions, or consequential losses based on the details here.