Tracking and analytics in Zoho Forms

Evaluate the efficacy of your campaigns, track the sources of incoming form submission traffic, measure the conversion rates of your forms, and concentrate on lead generation and conversion through a diverse array of tracking techniques customized to suit your requirements. With Zoho Forms's inbuilt form tracker, you can prioritize conversions, analyze traffic patterns, refine your advertising strategies, and accomplish much more.

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Choose the right tracking technique for your forms

Zoho Forms offers multiple tracking techniques designed to meet your needs effectively. You can aim for basic parameter tracking or seek advanced options like UTM (Urchin Tracking Module) tracking, Google Analytics integration, and Facebook Pixel usage. You can track referrals, utilize UTM parameters, and leverage Google Tag Manager for comprehensive event tracking in Google Analytics and Google Ads. Whether your focus is on conversions, traffic analysis, or maximizing your advertising efforts, find the perfect tracking solution with Zoho Forms's form tracking software.

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Tracking form sources with referrals and UTM

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Referral tracking for forms

With Zoho Forms, you can track referrals effectively to pinpoint your most valuable traffic sources and further optimize your online presence. By default, Zoho Forms captures the referrer name based on your website's referral policy. Additionally, you can choose to add custom referrals by simply appending a tracking parameter to your Form permalink before embedding it. Whether using iframe or JavaScript code, you can customize permalinks with specific tracking parameters tailored to each webpage. This enables you to distinguish between entries originating from different pages, such as your Homepage or Contact Us page. Utilize these tracking techniques to gain insights into your form's traffic sources and optimize your marketing strategies accordingly.

UTM tracking for campaign insights

Urchin Tracking Module (UTM) acts as a detective tool that helps you analyze your campaign performance effectively. With UTM parameters appended to your URLs, you can see where your website visitors are coming from and which ads or promotions are bringing in the most leads. With a few simple steps, Zoho Forms lets you track leads seamlessly by allowing UTM-enabled form links, so you can keep tabs on your campaigns effortlessly. You can choose between Basic and Advanced Tracking options based on your tracking needs and use the handy Campaign URL Builder to create custom links with these tracking codes included. Harness the potential of UTM tracking to enhance your campaign strategies while respecting user privacy.

Conversion tracking: Google Analytics and Facebook Pixel

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Effortless form submissions tracking with the Google Analytics integration

Zoho Forms allows you to track and analyze the source of form submission using Google Analytics. Here, you can create an event and mark the same as a conversion event based on page views by configuring the measurement ID within the Thank You page settings. Once this setup is saved, you can track conversions and additional information like campaign source and medium in Google Analytics. Additionally, you can enable custom UTM parameters for additional insights on identifying traffic source and medium of form entries.

Optimized campaign goals with Facebook Pixel

Zoho Forms helps you optimize your campaign goals by leveraging Facebook Pixel for tracking form sources or submissions. In Facebook Pixel's Events Manager, you can create custom conversions, set rules based on form sharing methods (clickable link or embedded form), and finally, assign conversion values. Once these prerequisites are complete, configure the Pixel ID to your Zoho Forms' Thank You page settings, and seamlessly track web form lead submissions as events within Facebook Pixel.

Streamlined form tracking with Google Tag Manager

Zoho Forms helps you monitor form interactions efficiently using Google Tag Manager (GTM). You can effortlessly configure and monitor analytics and measurement tags on your form to track events such as form views, page views, field clicks, review, save, and submit actions by installing GTM in your form. Utilize custom event triggers, data layer variables, and Google Analytics Event Tags to capture and analyze form events comprehensively. Ensure seamless iframe form tracking and tracking for embedded forms on different domains using cross-domain tracking configurations. Simply test and deploy your configurations to monitor form performance effectively.

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What is form tracking? 

Form tracking is a strategy used to track the source of respondents who fill up and submit a form on your website, via email campaigns, form links in emails, or on social media platforms. It helps you understand where your respondent traffic originates from.

Why should you track forms? 

Tracking helps you get an insight into your leads and customers by identifying the source of respondent traffic. This information further acts as a guide, allowing you to delegate focus on sources that generate most leads and fix the channels that don't seem to be doing too well in garnering leads for your business. Hence, tracking allows you to budget your campaigns, and allocate resources and time in a much more efficient manner.

Benefits of form tracking 

Form tracking tracks leads through the various stages of their customer journey, allowing you to monitor the overall performance of your sales funnel. By tracking your forms, you will be able to identify underperforming stages and elements of your campaigns, optimize the same, and boost performance.

Why track form conversion sources? 

Tracking form conversion sources is essential for optimizing marketing spend by identifying the most effective channels, understanding audience behavior, and measuring campaign effectiveness. It allows for improved ROI by focusing resources on high-performing sources and refining targeting strategies. Additionally, it enhances user experience by identifying successful conversion paths producing high-quality leads, allowing you to focus on optimizing the user journey associated with that source. Tracking sources allows you to create benchmarks and reports, making it easier to present data-driven insights to stakeholders and effectively demonstrate the impact of various marketing efforts.

Why use Zoho Forms to create forms & track submissions? 

Using Zoho Forms to create forms and track submissions offers several advantages. It provides an intuitive drag-and-drop interface for easy form creation, along with customizable templates to suit various needs. Zoho Forms integrates seamlessly with other Zoho applications and third-party tools, enhancing workflow automation and data management. Alongside these features, it offers robust tracking tools, including real-time notifications, detailed analytics, and reporting, which help in monitoring submission trends and measuring form performance. Additionally, it supports advanced features like conditional logic, multi-language support, and secure data collection, ensuring forms are both functional and compliant with privacy regulations.

How to track forms? 

To learn how to track your form submissions, please refer to our User Guides, which offer detailed, step-by-step instructions.