The Zoho CRM Podcast
Season 3
- Episode: 8
The Future of Email Marketing: Tips for Success in 2024 ft. ZeroBounce
Brian Minick, COO of ZeroBounce, elaborates on email delivery versus deliverability, types of emails, and how bad data within CRM can jeopardize your business. Find out about the latest email marketing rules for 2024 brought in by Google and Yahoo to boost your sender scores, and stay ahead of your competition with better sender reputation.
Learn more about Zoho CRM’s integration with ZeroBounce here.
The Zoho CRM Podcast
Season 2
- Episode: 7
CRM lessons from a niche travel industry
Darren Burn, Founder of OutofOffice and MD of TravelGay.com, shares his journey about paving the way for equality in the travel industry and insights about the technological divide that exists between airlines and travel agencies. From increased productivity time to an enriched user experience, thanks to customization capabilities and mobile-first initiatives, Darren illustrates how Zoho CRM has changed business for the better.
- Episode: 6
Customizing your views with Zoho CRM ft. Chris Kiadii
Chris Kiadii, CEO & Founder of Atlanta Freshstart, discusses how Zoho CRM has made data less daunting and more accessible. We also cover the benefits of in-built app integrations that deliver the much-needed fluidity required for the real estate and service industries, and dive into how personalizing views within CRM using Canvas has truly redefined user adoption within the CRM industry.
- Episode: 5
Building Expert Business Solutions with Zoho CRM ft. Dominic Harrington
Dominic Harrington, Founder of Cloud Sauce and Author of "Building Expert Business Solutions with Zoho CRM'' discusses how businesses can craft better solutions with Zoho CRM to achieve more profitable and scalable growth. We delve into the how foundational modules such as Leads, Deals, Contacts and Accounts can be optimised and cover real-world use cases, demonstrating the use of workflows to innovate best practices.
- Episode: 4
CRM in the Simulation Software Industry ft. Deflexional
Daniel Ericsson (CEO & Founder) dives into how Zoho CRM has helped Deflexional, a Swedish startup, that creates tailor-made simulation software to keep their business thriving. We learn the different tools that support Daniel with his mission to create and nurture everlasting relationships with these customers at the start and during the pandemic.
- Episode: 3
Improving CX with Customer Feedback ft. Niche CX Group
Debbie Akwara (CEO) dives into how Zoho CRM has helped Niche Customer Experience Group, a customer success startup based out of Nigeria and West Africa, with executing its customer-centric vision. Niche CX Group is Nigeria and West Africa's first integrated boutique customer experience management service and solution provider. We discuss the fundamentals of customer experience and explore learnings from Banking to Telecom industries to see how similar and varied CX can be.
- Episode: 2
CRM & Lead Nurturing ft. Infinite Growth
Catherine Melo (Sales Enablement Manager) dives into how Zoho CRM has helped Infinite Growth, a Sales Accelerator Company based out of Toronto, accelerate their business and win new customers. From incorporating the latest technology for their partners to looking for the most efficient cost-effective software, Infinite Growth is always on the lookout for the best software. We discuss ways we can avoid churn to increase your customer loyalty and how they effectively nurture leads by coming up with effective flows for their company and their partners.
- Episode: 1
CRM in Digital Marketing ft. Urban Element
Natasha Ellard (Managing Director) and Luke Terzino (Sr. Social Media Specialist) join us on our first episode to dive into how Zoho CRM powers processes at Urban Element, a digital marketing agency based in Oxfordshire, UK. From centralization of processes to capitalizing on a family of apps, Urban Element is ever-enthusiastic about software. We discuss the birth and dominance of social media among the channels of communication, and touch upon some interesting facts about email and podcasts.
- Trailer
Zoho CRM Podcast - Promo | @zohocrm
We all have a story to tell, whether we whisper or yell. Tune into the #ZohoCRMPodcast show, where we set the stage for customers to share their earnest stories with us.
The Pain Point Podcast, by Zoho CRM.
Season 1
- Episode: 1
Five rules for work from home productivity
How is working from home working out for you? Due to recent events, it looks like remote working is going to be the new normal. Yet, many of us are still getting used to this new way of working. For our inaugural episode, let's take a look at the 5 rules of work from home productivity and how to make the most out of this situation.
- Episode: 2
Five ways to work better with Zoho
Our unique work styles demand tools that complement our processes and accelerate productivity. The best set of tools may not always be the answer if you're unsure of how it benefits you. In this episode, we'll be exploring the five possible ways Zoho's suite of apps match your style of work and help you stay productive from anywhere, at any time.
- Episode: 3
Five marketing lessons to learn from the pandemic
Enough has been spoken about how businesses can survive this lockdown. In this episode, we will be looking into the similarities between this outbreak and a business environment, and what marketers can learn from this.
- Episode: 4
Four ways to drive sales with healthy competition
A motivated sales team is a winning one. In this episode, we will be discussing four ways to make chasing targets fun without burning out your team. Keep the competition healthy with the right tools for gamification.
- Episode: 5
Engaging with customers during this crisis
This can be a challenging time to connect with people and hit the right note, without coming off as a bland and uninspiring brand. Your reputation is at stake! Check out how you can rethink customer engagement to obtain the best results.
- Episode: 6
Three winning sales habits everyone needs
A winning sales conversation needs to be balanced. Talking too much can bore or overwhelm a prospect, and talking too little can leave them clueless or confused. Check out the benefits of active listening and strategic responses that help you win deals and save your breath.
- Episode: 7
Six ways to ask online visitors for their email addresses
Every online business venture requires customer data to operate. Online visitors could be prospective leads in disguise. Capitalize on these conversations to turn leads into customers right from your inbox. Follow these simple tips to get online visitor email addresses in no time.
- Episode: 8
Five personalization ideas to earn customers for life
Every sale requires a personalized touch, now more than ever. Consumers are about to make tough financial choices post the lockdown. Tune in to learn a few personalization ideas that can help any business build better customer relationships.
- Episode: 9
Four ways to create compelling customer stories
Everybody loves a great story. The potential of storytelling in the business landscape is largely untapped. Attract more prospects and strengthen existing customer relationships by crafting compelling narratives with a mix of these simple strategies.
- Episode: 10
Five ways to get through a bad sales month
There will be days, weeks, or months where you fail far more than you succeed. Months when you miss your quota and you’ve forgotten what it feels like to close a deal. When this happens, how do you persevere and trudge through your daily activities? Follow these simple ideas to get through a bad sales month.
- Episode: 11
Four ways to collaborate for stronger customer relationships
Teamwork makes the dream work. Modern sales involve multiple stakeholders within your organization and from the prospect's side. See how you can collaborate effectively to build stronger relationships and close more deals effectively.
- Episode: 12
Four arguments for and against Work-From-Home
There's an ongoing debate on whether or not work-from-home is a viable permanent solution. There are pros and cons to both sides, and there's no definitive answer. Hear the arguments and find what works best for you.
- Episode: 13
Four ways to create marketing campaigns with your CRM
With the rapid boom of modern technology and the spread of social media channels, customers have become increasingly discerning and tech-savvy. This demands highly individualized marketing approach, which is mainly driven by data and technology. Tune in to know how a CRM software can help in creating better marketing campaigns.
- Episode: 14
Three astonishing business trends induced by the pandemic
While necessity is the mother of invention, uncertainty is her best friend. Reinventing yourself to survive this pandemic doesn't stop at virtual meetings, awareness campaigns, and empathetic messaging. The forced shift towards digitization and the adoption of tech have produced a few game-changing trends in the business world.
- Episode: 15
Six levels of personalization
Businesses are now on a personalization mission, to ensure the best of customer experience. There are over six levels of personalization, each of which signifies the level of commitment and the capabilities of a business. Where do you stand?
- Episode: 16
The rise of influencer marketing
Buyers don't want to be bombarded by information. They demand relevant and authentic messaging in an organic fashion. Explore four of the several factors that has led to the rise of the newest marketing channel that brands are quickly embracing.
- Episode: 17
The art of crafting an elevator pitch
We live in a fast-paced world where people want to explore maximum in limited time. A brief, persuasive speech will spark interest in the listener on what your organization does and having an elevator pitch is what you exactly need. Tune in to know six ways to craft your perfect elevator pitch for your business.
- Episode: 18
Five remote sales trends recorded in Zoho CRM
As the lockdown is starting to ease, we're about to witness drastic changes in how business is done in the post-pandemic era. Check out these sales trends noticed in Zoho CRM which gives us an insight into what's coming.
- Episode: 19
How much should you talk about the pandemic
Trends, waves or however you want to call them are seasonal. Clinging on to one specific trend for too long does more harm than help. However, that shouldn't discourage you from getting on a trend. It's about striking a balance. The trend we're discussing here is the ongoing pandemic.
- Episode: 20
Seven ways to create sales page that convert
Traffic doesn’t mean much without conversions. You need people to buy what you sell. Tune in to understand what a sales page is and explore 7 ways to create the sales page that converts traffic.
- Episode: 21
Five ways to reap the benefits of customer feedback
This pandemic has changed the consumer behaviour for good, and to keep up with the trends, businesses need to listen to voice of the consumer. Tune in to learn how to make the most of the customer feedback you receive.
- Episode: 22
The Do's and Don'ts of Online Video Marketing
Seeing is believing, and quite profitable. Video has forged its way into the marketing mix of every brand out there. But not everyone gets it right. Explore 3 of the most integral best practices and 3 common errors associated with online video marketing in this episode.
- Episode: 23
Five ways to measure the success of your video marketing efforts
With 45% of people watching videos online every day, video marketing is quickly becoming a favourite for digital marketing teams around the globe. Tune in to understand the 5 key KPI metrics to measure the success of your videos and thereby your online video marketing.
- Episode: 24
Five ways to utilize your video comments section
The virality of a video is often attributed to the bursts of enthusiasm, or drama, that unfold in the comments section. In this episode, we’ll focus on ways to take advantage of this space for positive brand engagement that can lead to phenomenal conversion rates.
- Episode: 25
Six ways to optimise your video for search engines
Is your video not getting enough play rates and ranking even after spending time and money strategising, producing, and editing the videos? Tune in to this podcast to learn 6 ways to optimise your videos for search engines.
- Episode: 26
Social Media Marketing 101
Consumers are extremely vigilant and treat the social presence of a brand as an actual extension of their overall customer journey. Start with the basics. Tune in to understand the unique traits of the most popular social platforms and how they play into the context of marketing.
- Episode: 27
Four ways to improve your CRM Strategy With Social Media
Customers are the most critical aspect of any business and social media is the platform used to lodge complaints, give compliments and ask questions. However, when it comes to social media, CRM isn’t always a high priority for many. Tune into this podcast to learn 4 ways to improve your CRM strategy with Social media.
- Episode: 28
Small talk in remote selling
Small talk can be a hit or miss, but it undeniably helps set the stage for better client relationships. In this remote selling era, breaking the ice can be a little difficult. Tune in to learn what's changed and how to do it right.
- Episode: 29
Advocacy Marketing 101
A marketer’s dream is to come up with cost-effective and high-yielding campaigns and Advocacy marketing is just that. Tune into this episode to know how to capitalize on the positive talks about your brand to drive more sales, brand engagement, and to attract new clients.
- Episode: 30
Boost your Social Selling Index (SSI) Score
If you have a LinkedIn account be rest assured that you have a rank to your profile based on how much value you add to the platform. As a marketer, building your personal brand and adding on to your Social Selling Index (SSI) can be a boon for business. Find out what these numbers mean, and ways to keep your score high.
- Episode: 31
Holiday shopping–What has changed?
This holiday season is going to be different for a myriad of reasons, most notably due to the pandemic. There will be shopping, but not in a traditional way. What has changed? Tune in to find out how to handle holiday sales this season.
- Episode: 32
The Do's and Don'ts of Holiday Email Marketing
The holiday season is here! Marketers tend to blast thousands of holiday-themed emails with silly subject lines to capitalize this season for their business. But, are we able to grab the subscriber’s attention via such emails? Tune into this podcast for the dos and don’ts of holiday email marketing, to help you evade the traps of ineffective holiday emails and thereby getting the desired results.
- Episode: 33
Meme Marketing : A Brief Overview
People count on winning someone's heart or level up in friends' circle with relatable memes shared publicly or privately. Brands are ready to experiment with risky meme formats for massive engagement rates. Tune in to find out how a few brands aced or failed at the meme game.
- Episode: 34
Meme Marketing for B2B's
Are memes appropriate for B2B marketing? Memes are a massive part of the digital experience, and hence should definitely be a part of marketing campaigns, and B2B's are no exceptions to it. Tune into this podcast on how meme marketing can be used as a part of B2B marketing.
- Episode: 35
New Beginnings [Announcement]
Season 1 of the Pain Point Podcast is officially coming to an end and we'll be back after the holidays, in a new way. Here's a quick update on what we're working on.