Skip to product menu
Zoho crm
close
  • Recent Launches
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Recent Launches

New

Payroll software with automated tax payments and filing.

Try now
New

Robotic process automation software to automate high-volume, rule-based tasks.

Try for free
New

Low-code IoT platform and solutions for connected businesses.

Try now
New

Business formation service to launch and grow your businesses.

Try now
New

Privacy-friendly application analytics solution.

Try for free

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content
Zoho crm

How Zoomcar mobilized Zoho CRM across various departments to increase conversion rates by 150%

"Opting for Zoho CRM has truly aided us in managing our leads and closing deals. We're no longer prone to our main concerns before—none of the leads are missed and no leakage happens."

Akhil PippalaAssociate Program Manager, Zoomcar

Key results:

  • Lead conversion rate150%
  • Implementation time1.5 months
  • Cost-benefit ratio1:4
  • Visibility100%

About Zoomcar

Zoomcar is the leading marketplace for car sharing in emerging markets, with over 20,000 cars on its technology-driven platform across India, Southeast Asia, and the MENA region. Zoomcar empowers host entrepreneurs to safely and easily share their cars to earn additional passive income. Guests in the Zoomcar community enjoy a diverse, affordable selection of cars to unlock memorable driving experiences with friends and family. Founded in 2013 and headquartered in Bengaluru, India, Zoomcar employs over 300 people and operates in 50 cities across India, Indonesia, Vietnam, and Egypt. Uri Levine, co-founder of mobility unicorns Waze and Moovit, currently serves as Zoomcar’s Chairman of the Board.

The challenge

Tackling lead leakage

Zoomcar initially used MS Excel and Google Sheets to maintain its sales information. Akshay Bhama, Senior Business Manager, and Akhil Pippala, Associate Program Manager, work together on lead supply acquisition at Zoomcar. They recognized that without a CRM system in place, they were vulnerable to high chances of funnel drop-offs and lead leakages. Their data was always scattered and unorganized, which meant the team never had a clear view of what was happening with their leads. Additionally, Bhama and Pippala sought a solution that would minimize manual tasks and optimize automation.

Choosing Zoho CRM

Upon evaluating and testing out the trial versions of multiple solutions like LeadSquared and Salesforce, Zoomcar ultimately settled on Zoho CRM without hesitation thanks to its functionality, cost effectiveness, and the level of customization it offers.

"Our team never had any governance, which allowed us to see what was happening with various leads that were flowing in. This led to multiple leakages, and leads used to get dropped. Additionally, we wanted to automate the follow-up process through various channels like WhatsApp and SMS. Zoho CRM offered us exactly what we were looking for."

Akshay BhamaSenior Business Manager, Zoomcar

Effortless implementation

It only took a month and a half for Pippala's team to train the users and get them acquainted with the system. The team had a smooth onboarding experience with no hurdles. Currently, Zoomcar has 400+ active licenses with several departments across the organization using Zoho CRM for their day-to-day tasks.

Automating the entire process using workflow rules

Zoomcar's sales team is comprised of 50 individuals. The entire sales process is covered in the Leads module and is automated using workflow rules, thus eliminating the need for any manual intervention. The sales team focuses on lead generation and qualification, with equal importance placed on inbound and outbound sales. They conduct an average of 120 sales activities per day in India alone.

Increasing adoption through customization

The CRM system has been completely customized to suit Zoomcar's unique business requirements. With a multitude of custom modules in place for lead management, customized layouts, and fields with validation rules to ensure customer data accuracy and validity, the company eliminates pain points sales teams commonly face. Thanks to the degree of customization Zoho offers, Zoomcar saw an increase in CRM adoption rate by 70%.

Proactive integrations

Generating leads from various sources

Zoomcar has integrated Zoho Forms into Zoho CRM to capture leads generated from the company's website. By integrating Zoho Social with Zoho CRM, leads from LinkedIn, Facebook, Twitter, and more are also automatically captured on Zoho CRM. The marketing team at Zoomcar extensively uses Zoho Social to execute social media campaigns to target different customer demographics and utilizes Zoho CRM to analyze and track engagement.

Qualifying and following up with leads

The sales team effortlessly qualifies leads via Zoho CRM's integration with Ozonetel, a cloud telephony and auto-dialing software platform. This integration enables the team to connect to leads instantly without missing an opportunity. WATI is also tightly integrated with Zoho CRM to follow up on leads via WhatsApp. These integrations can be found on Zoho Marketplace. Additionally, the company uses APIs to connect Gupshup with Zoho CRM to ensure leads aren't dropped through SMS.

CRM on the ground

With assignment rules in place, once a lead is qualified by the sales team, it's automatically passed on to an individual in the operations team based on specific criteria, such as the customer's requirements, geographical location, and so on. The operations team thereby takes the process forward and closes the deal. The mobile app is incredibly useful for this specific team, as they work in the field. The team effectively uses the application for capturing and updating data.

"There's a huge difference between using sheets to manage sales data and using a CRM. Managing 15,000 customers was impossible. Opting for Zoho CRM has truly aided us in managing our leads and closing deals. We're no longer prone to our main concerns before—none of the leads are missed and no leakage happens."

Akhil PippalaAssociate Program Manager, Zoomcar

With several workflow rules in place and the company's dedicated usage of various integrations with Zoho CRM, the turnaround time for lead conversion has been reduced by 30%.

Transparency at every level

Every department has customized their home page with dashboards relevant to their roles, depending on the use case. Dashboards are used to measure various metrics, and team members receive automated reports at the end of each day. The company's business team of directors and heads refer to the dashboards and reports to get a high-level understanding of the teams' daily, weekly, and monthly performances, conversion rates, deals closed, and much more. In terms of the efficiency of tracking resources on the ground, the company went from having absolutely no visibility to 100% visibility.

Favorable results

All Zoomcar needed was a system that ensured no leads were missed and there were no leakages. Zoho CRM has provided the company with so much more through its comprehensive feature set that Zoomcar has seen impactful results only within a few months of using the product.

Direct(60%)Indirect(40%)
Benefits

After employing Zoho CRM, Zoomcar has observed a 150% increase in conversion rates, which is directly proportionate to the company's revenue. Bhama notes that the benefits the company has gained represent four times the amount spent on Zoho's product. Among those benefits, 60% amounts to direct, and 40% to indirect benefits, which includes streamlining various internal processes and minimizing human resources.

  • Industry typeTransport
  • Employees400+
  • Type of businessPrivately held

What lies ahead for Zoomcar and Zoho?

Zoomcar believes that Zoho offers tremendous value for its money. Currently, Zoomcar manages 15,000 customers on Zoho CRM. After witnessing the product's efficacy, the company plans to add more users and manage more customers in CRM as it scales.

As the internal super-user of Zoho CRM at Zoomcar, Pippala strongly recommends the product to other players in the industry.

Share your Zoho CRM success story!

Complete a quick survey, and we’ll get in touch with you soon.

Submit your story