Ascent Solutions uses Zoho CRM to unify business activities

Overview

Ascent Solutions Pte Ltd is an industrial IoT solution provider founded in 2010. As system integrators, Ascent has helped businesses across the world attain accountability and traceability over valuable cargoes in the forms of assets, persons, and vehicles. Given its diverse offerings, Ascent had to leverage multiple digital tools to maintain full visibility of their services and products, all while ensuring their customers are serviced according to a standard guideline.

While traditional methods for managing sales data and its processes have worked in the past, the increasing volumes of products and customers soon led the team to the realisation that they needed a more automated and integrated way of working. With Zoho CRM, the team quickly saw the benefits of having better pipeline visibility and improved systematisation of quotations and their discount approval process. They quickly developed the idea of running integrations with other important solutions in order to achieve more agile work methods, especially with customers.

The main benefit that Ascent has experienced since integrating Zoho CRM with their current systems is improved response times for customers. What generally took three to thirteen days to respond to customers has now been reduced to between half a day to three days at the most.

This case study explores in depth why and how Ascent's various automation and integrations with CRM have helped them stay customer-centric, now that they're able to derive a single source of truth and exercise better data-driven decision-making across business units.

Read the detailed story here.