How does Zoho CRM stack up to HubSpot?
Hubspot and Zoho CRM are two feature-rich, powerful CRMs available for your business. Confused which is the right one for you? This page provides a detailed side-by-side feature comparison with everything you need to make the right decision.
Sign Up For FreeDoes HubSpot have all that you need?
HubSpot Sales Hub is a good CRM solution for small businesses when they are just starting out. This is because it includes a range of basic functions required by SMBs, who may not be in a position to purchase a different tool for every process in their organization. For example, HubSpot comes with live chat, email marketing, and telephony features. But businesses grow fast, and soon they start requiring enterprise grade functionality, which is where HubSpot fails to deliver.
HubSpot suffers from limited customization options, a lack of process automation capabilities, in-depth analytics, and developer platform functions. While these functionalities may not be important to small businesses with limited budgets who are looking for a quick solution, these are must-haves for larger companies. Businesses that are thinking bigger, or more long term, with respect to future growth might want to invest in a fully-equipped scalable solution like Zoho right out of the gate.
Here's what Zoho CRM
can do for your business.
Streamlined user experience with Canvas
Uncompromising security and compliance
End-to-end implementation support
Ecosystem of 45+ integrated business applications
No hidden costs. No contracts.
Improvement in lead conversion rates.
Revenue increase per sales person.
Improvement in customer retention.
Shorter sales cycles.
* Growth metrics reported by our customers in an internal survey.
Feature comparison
When choosing an Enterprise CRM, you need to ensure it manages not only your traditional sales activities with ease but also empowers your organization with industry leading CRM capabilities such as artificial intelligence, journey orchestration and advanced analytics. See how Zoho CRM Enterprise and Hubspot Sales Hub Enterprise compare head-on-head when it comes to the most critical CRM functions.
HubSpot's lead management functionality gives you the basic tools to capture, qualify, and nurture leads. The HubSpot mobile app for iOS and Android includes features such as business card scanning and caller ID. Lead scoring is only available in the Professional Edition and above, while Zoho CRM offers it right from the Standard Edition. You can also import leads from CSV files and map them to the fields in the system.
An important feature which HubSpot lacks is Kanban view for deals: this makes it difficult to visualize deal stages across the pipeline. Using AI for lead assignment is offered as a paid add-on with Breeze UI for an additional $30 zwhereas Zoho CRM includes it for free with the Enterprise edition onwards.
| Leads and contacts | ||
| Accounts and deals | ||
| Deal stages | ||
| Web-to-contact form | ||
| SalesSignals | ||
| Multiple pipeline management | ||
| Cases | ||
| Solutions |
Leads and contacts
Accounts and deals
Deal stages
Web-to-contact form
SalesSignals
Multiple pipeline management
Cases
Solutions
Hubspot Sales Hub integrates with Outlook and Gmail, giving sales reps the power to reply to their emails directly from their CRM. With the Conversations Inbox, you can connect team email addresses to a shared inbox and automatically turn incoming emails into tickets. Live Chat is included with all editions and lets you chat one-to-one with visitors as they browse your site, so you can give them the information they need about your business.
If you are looking for Facebook, LinkedIn, or Twitter integrations to schedule and publish updates, monitor terms, and analyze performance, you will need to purchase the Professional edition of Marketing Hub separately. The Email parser functionality which lets you capture data from customer emails is also not available in any edition.
| Telephony and PBX | ||
| Automated call logging | ||
| Email insights | ||
| Email parser | ||
| Enrich data from Twitter | $ | |
| Enrich data from Facebook | $ | |
| Automated social media lead generation | $ | |
| Live chat | ||
| Online meetings |
Telephony and PBX
Automated call logging
Email insights
Email parser
Enrich data from Twitter
$
Enrich data from Facebook
$
Automated social media lead generation
$
Live chat
Online meetings
HubSpot Sales Hub's Workflow rules can be used to automatically send email alerts, assign tasks, and update fields when certain requirements are met.
However, HubSpot Sales Hub does not offer the process management functionality required to build entire end-to-end sales processes. This leaves a large gap in its enterprise functionality.
| Assignment rules | ||
| Approval rules | ||
| Review process | ||
| Validation rules | ||
| Macros | ||
| Process builder | Blueprint | |
| Journey builder | CommandCenter |
Assignment rules
Approval rules
Review process
Validation rules
Macros
Process builder
Blueprint
Journey builder
CommandCenter
HubSpot Sales Hub offers limited customization options compared to Zoho CRM. For example, you can't create custom buttons to help sales reps perform bespoke actions with a single click. Even basic features such as tab grouping and picklist history tracking are missing from Sales Hub. Sales Hub also drops the ball when it comes to creating custom modules. This feature is only available in the Enterprise edition and there is limit of 10 custom modules and a restriction on the number of records that can be associated with these modules.
| Page customization | ||
| Page layouts | ||
| Layout rules | ||
| Subforms | ||
| Custom fields | ||
| Custom modules | ||
| Picklist history tracking | ||
| No-code Design platform | Canvas | |
| Sandbox | ||
| Portals |
Page customization
Page layouts
Layout rules
Subforms
Custom fields
Custom modules
Picklist history tracking
No-code Design platform
Canvas
Sandbox
User portals
HubSpot Sales Hub offers standard analytics reports and dashboards that enable you to monitor your sales process. However, the lack of customization options is a major drawback. Custom reports and dashboards are only available in the Professional and Enterprise editions, and the custom report builder is less intuitive than the only offered in Zoho CRM.
| Standard reports | ||
| Custom reports | Limited | |
| Charts | ||
| KPIs | ||
| Funnels | ||
| Target meters | ||
| Cohorts | ||
| Quadrants | ||
| Anomaly detectors | Powered by Zia | |
| Webform analytics | ||
| Webform A/B testing |
Standard reports
Custom reports
Limited
Charts
KPIs
Funnels
Target meters
Cohorts
Quadrants
Anomaly detectors
Powered by Zia
Webform analytics
Webform A/B testing
HubSpot AI functionality includes Buyer intent, Form shortening and Data enrichment along with Breeze Copilot agents as part of its Breeze AI functionality. Breeze AI improves the productivity of sales reps by providing deal summaries, generating personalized emails, and identifying deals that fit your buyer persona.
While Breeze AI marks an improvement in HubSpot’s AI offerings, it is offered only as a paid addon at $30 for 100 Breeze Credits. Zia, on the other hand, is included as part of ZohoCRM’s licensing plan.
| Lead conversion prediction | $ | |
| Deal closure prediction | $ | |
| Data enrichment | $ | |
| Zia voice | ||
| Best time to contact | $ | |
| Macro suggestion | ||
| Prediction builder | ||
| Recommendation engine | ||
| Image validation |
Lead conversion prediction
$
Deal closure prediction
$
Data enrichment
$
Zia voice
Best time to contact
$
Macro suggestion
Prediction builder
Recommendation engine
Image validation
Sales Hub offers a similar array of sales enablement features. Managing quotes and sales orders is available as standard. However, Sales Hub doesn't have an option to create price books by product. The lack of advanced features like Zoho CRM's SalesInbox, which automatically prioritizes and organizes your emails according to deals in your pipeline, is also a major drawback.
| Price books | ||
| Sales quotas | ||
| Sales orders | ||
| Documents | ||
| File versioning | ||
| Reviews | ||
| Wizards | ||
| SalesInbox |
Price books
Sales quotas
Sales orders
Documents
File versioning
Reviews
Wizards
SalesInbox
HubSpot offers only very basic marketing features such as mass email and email relay options in Sales Hub and you will have to purchase and integrate Marketing Hub to access more advanced features like Marketing Attribution, and Marketing Campaigns. There is also no customer segmentation function, which makes it difficult to understand your customer demographics and accurately target specific customer groups.
| Email templates | ||
| Mass email | ||
| Marketing campaigns | ||
| Marketing attribution | ||
| Customer segmentation | ||
| AdWords integration | ||
| Auto response |
Email templates
Mass email
Marketing campaigns
Marketing attribution
Customer segmentation
AdWords integration
Auto response
Compared to Zoho CRM, HubSpot has a very limited feature set for team collaboration. Even basic capabilities like calendar booking and sync have severe limitations. HubSpot doesn't have a built-in calendar. You can use the Meetings tool to integrate with your Google or Microsoft 365 calendar, but it's not possible to sync appointments or tasks with the calendar on any other device you use.
HubSpot doesn't offer a dedicated feed for teams to brainstorm ideas, or post updates, but they can conduct private contextual conversations within their shared team inbox.
| Gamescope | $ | |
| Calendar | ||
| Calendar sync through CalDav | ||
| Calendar booking | ||
| Team feeds | ||
| Tagging | ||
| Collaboration chat tool | Cliq | $ |
Gamescope
$
Calendar
Calendar sync through CalDav
Calendar booking
Team feeds
Tagging
Collaboration chat tool
Cliq
$
Pricing comparison
| Free | $00 | $0 |
| Standard / Starter | $1414 | $15 |
| Professional | $2323 | -$90 |
| Enterprise | $5040 | -$150 |
| Ultimate | $5252 | - |
Free
$ 00
$0
Standard
$ 1420
$50(2 users)
Professional
$ 2335
-$500(5 users)
Enterprise
$ 4050
-$1200(10 users)
Ultimate
$ 5265
--
What's the price difference?
Number of users: 550
With Zoho CRM, you save $ or upto 73% in savings.
Here's what our
customers say
Switch to a better
CRM experience with Zoho
Disclaimer: All names and marks mentioned here remain the property of their original owners. Prices are as published by the named competitors on their website(s) as on 01-12-2024 (without taking into account the taxes or discounts), and are subject to change based on the pricing policies of the competitors. The details provided on this page are for general purposes only and cannot be considered as authorized information from the respective competitors. Zoho disclaims any liability for possible errors, omissions, or consequential losses based on the details here.