Streamlined follow-up capabilities for enhanced customer interactions
Strengthen customer engagement with your brand through optimized follow-up flows built using Cadences.
![CRM Software benefits | Zoho CRM](http://www.zohowebstatic.com/sites/zweb/images/crm/features/features-summary-2kb.png)
Here's how we can help you
- Automate customer follow-ups.
- Harness multiple follow-up modes.
- Contextually determine the right target audience.
- Assess the performance of follow-ups.
Flexibly select target audience
Enroll targets in or remove them from a cadence manually or automatically based on custom view criteria in the chosen module. Handle records both static and dynamic and cater to various segments of your customer base.
![select-cadence-target-audience](http://www.zohowebstatic.com/sites/zweb/images/crm/features/zc-cadence-feature-1.jpg)
Multichannel follow-ups
Leverage multiple modes of communication for follow-ups—such as emails, calls, and tasks—to expand your reach to a wider range of customers through their preferred modes of communication.
![cadence-multichannel-follow-ups](http://www.zohowebstatic.com/sites/zweb/images/crm/features/zc-cadence-feature-2.jpg)
Contextually automate follow-up actions
Automate customer follow-ups and meaningfully engage with them throughout your sales cycle. Create sequences of actions built around customers' responses or the outcomes achieved during each follow-up. Save time while staying connected with your customers and building brand engagement.
![cadence-contextual-follow-up-automation](http://www.zohowebstatic.com/sites/zweb/images/crm/features/zc-cadence-feature-3.jpg)
Automate record removal
Automatically remove records that have reached their desired outcomes so you can focus your efforts on more immediate opportunities.
![cadence-automate-record-removal](http://www.zohowebstatic.com/sites/zweb/images/crm/features/zc-cadence-feature-4.jpg)
Analyze your follow-up operations
Measure the effectiveness of your follow-up processes with detailed reports and use these insights to plan relevant strategies and improve customer engagement.