Events
Events are what happens to the transmission after you send it to your recipients. Events generally include bounce, spam, opens, and clicks.
If you had configured webhook URLs in our Webhooks API, you would receive event data whenever an event such as bounce, spam, open, and click occurs.
Below table shows the list of event webhooks. Clicking on each webhook will take you to its page informing you of the payload data that is sent to the configured webhooks as POST requests:
Bounce | Event webhook for bounced transmission. |
Spam | Event webhook for a transmission landed in spam. |
Opens | Event webhook for an opened transmission. |
Clicks | Event webhook for a transmission that has been clicked or interacted with. |
Unsubscribes | Event webhook for an unsubscribe by the recipient. |
Note: Here, transmission refers to a campaign.