Zoho Campaigns eBooks

Navigate the rough seas of email marketing with aplomb using our actionable tips and tricks. From industry insights to best email practices, our carefully curated ebooks will help you to elevate your email marketing strategy.

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Email marketing metrics for business

Email marketing metrics for business

Evaluating email marketing’s impact can be challenging when you don't know what metrics to track. Read through our eBook to discover metrics that tells whether your emails resonate, engage, and convert.

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Email metrics

Securing your emails - Google and Yahoo's 2024 Authentication Requirements

Email authentication is a critical aspect of modern email communication, aimed at reducing email fraud, spam, and phishing attacks. Starting in February 2024, Gmail and Yahoo are rolling out stringent email authentication requirements. Read more.

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  • Email Marketing 101
  • Deliverability
  • Seasonal
Email marketing metrics for business

Email Marketing Strategy for Small Business Owners

This ebook outlines seven essential steps to launch your email marketing strategy. Discover how to understand your audience, build your list, select the right tools, create compelling content, optimize send times, and automate your email marketing.

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Email marketing metrics for business

Email marketing metrics for business

Evaluating email marketing’s impact can be challenging when you don't know what metrics to track. Read through our eBook to discover metrics that tells whether your emails resonate, engage, and convert.

Download Now
Securing your emails - Google and Yahoo's 2024 Authentication Requirements

Securing your emails - Google and Yahoo's 2024 Authentication Requirements

Email authentication is a critical aspect of modern email communication, aimed at reducing email fraud, spam, and phishing attacks. Starting in February 2024, Gmail and Yahoo are rolling out stringent email authentication requirements. Read more.

Download Now
Getting started with Email deliverability

Getting started with Email deliverability

A proper email deliverability infrastructure is essential to the success of your email marketing campaigns. Zoho Campaigns has a best in class infrastructure that ensures your emails make it to your customers' inboxes.

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Factors affecting email deliverability

Factors affecting email deliverability

when email deliverability is not up to the mark, your emails are likely to end up in you’re customer’s spam folder. What are the factors that impact deliverability? We’ve got it covered in this eBook.

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How to choose the right IP for your business

How to choose the right IP for your business

Before you start sending emails, there are few crucial aspects that you should consider, and deciding the correct type of IP for your business is one among them. In this eBook we cover how to choose the right IP for your business

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Maximize RoI this holiday season

Maximize RoI this holiday season

Companies can capitalize on the holiday season to boost sales and enhance RoI. and email marketing remains the most effective channel for maximizing returns on investment. This eBook provides detailed email marketing tactics to achieve these goals.

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