Automation is an efficiency multiplier, and an increasing proportion of end users are coming to expect it from their corporate software solutions. Numerous everyday activites benefit from automation. For example, sales managers often assign leads to their sales reps based on a set of predefined criteria and sales executives often send pre- and post- sales follow up emails to customers at scheduled intervals. Automating these activities can save time and effort that can be better spent interacting directly with customers.

Zoho Developer Console allows you to automate your application workflow and preset replies, alerts, and notifications. By pairing workflow rules with particular alerts, tasks, and field updates, you can provide your end users with a highly customized tool for business management. Whatever rules you set while building your application will be saved as the default automation settings for your customers.