What is BI platform
A Business Intelligence (BI) Platform provides comprehensive analytics experience, assisting businesses in making better data-driven decisions, resulting in enhanced organizational and revenue growth. BI platforms encompass end-to-end functionalities, including data management, visual analysis, augmented analytics, sharing and collaboration, marketplace and third-party integrations, as well as mobile BI and embedded analytics.
Why are Business Intelligence Platforms Important?
In today's business landscape, companies deal with a substantial amount of data daily, and this volume is continually increasing. Unfortunately, a significant portion of this data remains untapped. The time and effort required to comprehend this data are considerable, leading to sluggish growth and revenue loss for organizations. BI platforms simplify and streamline this process, making it effortless and efficient. With their advanced analytical capabilities, they enable businesses to extract insights from data within seconds and assist in outlining a future growth strategy.
How Does a Business Intelligence Platform Benefit Your Organization?
Customer Insights - Analyzing Customer Behaviour
Understand customer behaviour, including product usage and purchasing patterns. This knowledge helps enhance product usability and adoption.
Improved Organizational Efficiency
Identify areas of improvement across various departments, creating strategies that amplify overall organizational growth.
Market Intelligence - Identifying Potential Opportunities
Identify opportunities to expand within the market. This introduces new revenue streams and sought-after features.
Competitive Intelligence - Outperforming Competitors
Set benchmarks, understand advantages and disadvantages, and identify the unique selling proposition to stand out amongst competitors.
Key Capabilities to Look for in a BI Platform
Data Import and Preparation - Data Management
Data is often scattered across platforms, complicating decision-making. BI platforms centralize the data, cleanse, prepare, and model it for error-free analysis.
Advanced Visualizations
BI platforms offer various dynamic chart types for seamless visualization of different data sets.
Conversational Analytics
Every BI platform has embraced Conversational Analytics as a pivotal new trend. It is an interface that allows users to ask questions and receive report-like answers, eliminating the need for technical assistance.
AI Empowerment
Artificial Intelligence enhances the capabilities of nearly every tech product, and BI platforms are no exception. AI in BI platform simplifies tasks like generating SQL queries, writing formulas, and finding external datasets, making data analysis effortless.
Sharing and Collaboration
Sharing and collaboration are integral to an organization's data literacy. Modern BI platforms provide sharing options such as presentations, PDFs, and portals.
Mobile BI
A BI platform lacking a mobile app restricts the potential to access and utilize data with ease. Mobile dashboards and reports empower users to access information on their mobile devices and tablets conveniently, enabling them to make well-informed decisions while on the move.
Zoho Analytics as Your Business Intelligence (BI) Platform
Zoho Analytics is a modern self-service BI platform designed to help you make better business decisions quickly. It offers end-to-end capabilities, including DataPrep, Ask Zia (conversational analytics), Zia Insights (AI-driven insights), prebuilt reports & dashboards, forecasting, and what-if analysis. Join Zoho Analytics to embark on a hassle-free decision-making journey.
Sign up with Zoho Analytics for a free 15-day trial, start integrating all your data sources, and extract actionable insights from them.
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