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Where can Retail Analytics drive value?
Customer Engagement
Identify customers with varied levels of spending inclinations/preferences and suggest personalised, attractive offers to them. Also determine the drivers of customer attrition for pre-emptive intervention.
![Customer Engagement](http://www.zohowebstatic.com/sites/zweb/images/analytics/customerengagement.png)
![Pricing and Margins](http://www.zohowebstatic.com/sites/zweb/images/analytics/pricing.png)
Pricing and Margins
Analyze, set and improve pricing strategies distinctively across customer segments, channels and product categories. Identify levers that could aid in optimizing pricing periodically according to sales, margin and volume goals.
Supply chain management
Predict the risk of products being overstocked or out-of-stock sooner. Gain real-time visibility into logistics operations to optimise asset-utilisation and productivity.
![Supply chain management](http://www.zohowebstatic.com/sites/zweb/images/analytics/chainmanagement.png)
![Brick & Mortar Workforce analytics](http://www.zohowebstatic.com/sites/zweb/images/analytics/workforceanlytics.png)
Brick & Mortar Workforce analytics
Align the workforce availability according to customer activity, seasonal patterns or scheduled promotions. Monitor employees performance, training & development, recruitment and attrition to improve workforce retention and efficiency.
Fraud detection
Discover inventory inaccuracies, fraudulent returns, financial inconsistencies and other such potential risks and frauds, that would normally escape attention, easily and quickly with data analytics.
![Fraud detection](http://www.zohowebstatic.com/sites/zweb/images/analytics/frauddetection.png)
With Zoho Analytics, you can do
Data Preparation
Manage and integrate sales, inventory, supply-chain and other relevant data, structured and unstructured from diversified sources. Blend and prepare them for further analysis.
Collaborative analytics
Build insightful reports and dashboards easily with an intuitive drag-and-drop interface. Perform ad-hoc exploratory analysis using an array of interactive options.Collaborate in real-time with other stakeholders through a range of interaction options.
AI Augmentation
Gather instant insights from askZia, a conversational AI assistant that uses ML and NLP to perform autoanalysis. Also do remarkably accurate forecasting, with ML-based predictive analytics.
White-labeling/Embedded BI
Get a powerful BI, reporting and analytics service in your own branding embedded within your own product/application, Or hosted as a separate portal/website.
Extensive Customization
Utilize a powerful, robust set of APIs for custom data integration, data modeling, authorisation, custom styling, dynamic reports embedding and much more.
Email, export, and print reports
Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.