• 16K

    Customers

  • 3M

    Users

Why is Zoho Analytics your go-to solution?

AI-powered insights

AI-driven insights with Zia

Scalability without complexity

Faster and easier data integration

Pocket-friendly pricing

Affordable and transparent pricing

Why customers choose Zoho Analytics over Tableau?

Ease of use

Ease of use

  • Intuitive drag-and-drop interface
  • Create visualizations in minutes
  • Single unified interface for data to insights and actions

Data pipeline and preparation tool

  • Effortlessly set up pipelines for smooth data integration
  • Clean, transform, enrich, and model data—no coding required
  • Centralized metrics management to define and oversee all business KPIs
Data pipeline and preparation tool
Unified Business Analytics

Unified business analytics

  • Out of the box integrations to 100+ business apps
  • Prebuilt metrics, reports and dashboards for each domain
  • Automatic blending across business apps for 360° insights

Generative AI for BI and Data Analytics

Ask Zia - Copilot for Data & Insights

  • Ask questions in natural language to Zia and get insights as response
  • Get Ask Zia assistance for setting up models, metrics, and actions
  • Converse with Zia in multiple languages
Ask Zia - Copilot for Data & Insights

Diagnostic Analytics to know the 'Why'

  • Perform root cause analysis to know the 'Why' behind any fact
  • Diagnostics offered contextually as you analyze any data
  • Highly customizable model to suit your needs

Automated Narrative Insights

  • Generate top insights to act, on any report or dashboard you view
  • Insights narrated in easy digestible textual or visual format
  • 15+ AI models that you can customize for your needs

Predictive AI for Advanced Analytics

  • Perform forecasting, trend & what-if analysis to predict future outcomes
  • Spot Anomalies/Outliers in your data and business metrics
  • Setup automated alerts on anomalies
Predictive AI for Advanced Analytics
Double quotes

"The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones."

John Sheldon John Sheldon Business Intelligence Manager, Renu Energy Solutions

DSML Studio

Build custom machine learning models easily

Automated Machine Learning for low-code model building

Python code studio for creating custom data transformation and models

Key Differentiators

Features
Zoho Analytics
Tableau
Data integration500+ native connectors, seamless cloud & on-premise integrationComplex integration: Supports 120+ data connectors
Data visualizationDrag-and-drop, AI-driven insights, customizable dashboardsAdvanced visualizations but needs manual customization
Data preparationBuilt-in Zoho DataPrepTableau Prep (sold separately)
Automatic data blendingAutomatic blending across various sourcesRequires manual joins and configurations
Generative AIZia AI for automated insights, NLP queries, anomaly detectionTableau AI, but with limited automation
DSML studioBuilt-in DSML tools for predictive analytics and anomaly detection - no code neededSupports ML but requires Tableau Python or R integration for advanced capabilities
Automation and reportingScheduled reports, alerts, and workflow automation that are easy to setupBasic automation requires external integrations
Flexible deploymentOn-premise, Zoho Cloud service (Public Cloud), private & multi-cloudPrimarily cloud-based with limited on-premise deployment
LocalizationMulti language supportSupports localization but requires manual setup
ScalabilityScalable for all business sizesExpensive as users scale
CustomizationHighly customizable reports and dashboardsLimited customization options
CollaborationReal-time collaboration with shared workspaces, role-based access, and version controlIt is less advanced and lacks real-time functionality
Global presence and complianceStrong global presence, with data centers globallyHas a global footprint but with higher pricing and limited regional adaptability
Security and governanceISO/IEC 27001, 27017,27018, SOC 2 Type 2, GDPR, HIPAAISO 27001, SOC Type II, GDPR

Clear upfront pricing. What you see is what you pay.

Starts at $8 per user per month

Maximized ROI

Transparent pricing that delivers exceptional value

Affordable for All

Flexible plans tailored to businesses of every size and stage

Designed for Growth

Scalable solution that adapts as your business expands

Experience the difference with Zoho Analytics

Sign up for free Get a personalized Demo

More reasons why Zoho Analytics is the best alternative to Tableau

Data visualization

  • Robust data visualization
  • Variety of charts, pivot tables, geo visualization
  • Intuitive drag-and-drop interface
  • Clear and actionable insights
Data visualization

Data storytelling

  • Increases data literacy across the organization
  • Boosts audience engagement and communication
  • Helps identify why and how something happened
  • Communicates insights effectively to all types of audiences
Data Storytelling

Collaborative analytics

  • Share reports and dashboards with your team and collaborate
  • Gain complete control over who has access to what based on role
  • Make reports accessible to users with or without login
  • Have real-time collaboration with contextual comment threads
Collaborative analytics

Embedded analytics

  • A full-featured BI & analytics service, hosted on the Zoho cloud
  • Analyze your data by installing Zoho Analytics on your own servers
  • Deploy Zoho Analytics on public/private clouds like Amazon AWS and more
  • A full-fledged analytics apps under your own brand
Embedded analytics

Security and governmance

  • Enterprise-grade security features and governance framework
  • Clear demarcation on who can do what
  • Your data stored in Zoho Analytics cloud version is backed up every day
  • All user activity is logged within the app to ensure safety
Security and governance

2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Zoho Analytics has been recognized in 2024 Gartner Magic Quadrant™ for ABI Platforms.

Read more

BARC - The BI & Analytics Survey 24

91% of surveyed users recommend Zoho Analytics. Leader in Business Value, Advanced & Predictive Analytics and Ease of Use category in Analysis Focus peer group

Read more

Dresner Advisory's Wisdom of Crowds® Business Intelligence Market Study

Zoho yet again rated as a Leader for both customer experience and vendor credibility by Dresner Advisory

Read more

Cut expenses, not features.
Zoho Analytics - The better alternative to Tableau

Simone Drera
Simone Drera
VP-Business Development, Flexxaire Inc.

“We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."

Moises Ochoa
Moises Ochoa
Application Engineer, Cementos Progreso

"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"

Marc Andrew
Marc Andrew
Senior Developer, Rental Car Manager

"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."

Pay less and analyze more with Zoho Analytics today!

Sign up for free Start your 15-day free trial

Top 5 Tableau alternatives in 2025

Checkout the article
Check out the Top 5 Tableau alternatives in 2025

Frequently asked questions

Briefly describe Tableau and Zoho Analytics:

  • The Tableau data and analytics platform is a complete end-to-end BI platform, empowering business users to independently manage, analyze, and visualize complex data.
  • Zoho Analytics is a full-fledged, self-service BI and Analytics software.It offers comprehensive data integration, data preparation, deep analytics & visualisation, and secure collaboration capabilities. Designed to be highly user friendly, the goal of Zoho Analytics is to enable "Analytics for All" for any business.

What do I look for while choosing a Tableau Alternative?

  • The choice of a suitable Tableau alternative depends on your organization's specific requirements and preferences. Here are some key factors to consider for evaluation of Tableau alternatives:
    • Analytics & visualization capabilities
    • Customization options
    • Data sources connectivity
    • Data integration/unification
    • Ease-of-use
    • Total Cost of Ownership (TCO)

Why Zoho Analytics is the best Alternative to Tableau?

  • Zoho Analytics is a robust platform with a broad range of capabilities. Here are some reasons why Zoho Analytics might be considered a strong Tableau alternative for visualizing and analyzing data:
    • Cost-effective solution offering
    • Integrations with widely-used business applications
    • User-friendly interface
    • Collaboration & sharing
    • AI-powered capabilities
    • Flexible deployments
    • Scalability

Best free Tableau alternative by Zoho Analytics

  • Zoho Analytics' free version offers powerful analytics capabilities, making it a viable free tableau alternative. Some key features include:
    • Data integration & preparation
    • Visual analysis
    • Collaboration
    • AI-powered analytics
    • APIs for extensibility
 

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