Skip to product menu
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace

Zoho Analytics has been recognized in the 2024 Gartner® Magic Quadrant™ for ABI PlatformsRead more

Skip to main content

Trusted by Great Brands

20
ThousandCustomers
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

All-in-one social media analytics software

Optimize your brand's online presence with a social media analytics tool. Consolidate critical metrics in one place, perform end-to-end analysis, and use the insights gained to grow your brand.

  • Activity analysis

    Gain insights into your social media activity to understand which type of content generates the maximum reach. Monitor your likes, shares, and comments, and identify the optimal time to post your content to maximize engagement.

  • Ad analysis

    Improve your social media advertising effectiveness and maximize your ROI with a robust analytics tool. Obtain a comprehensive overview of your ads, identify areas for improvement, and make informed decisions to improve the overall effectiveness of ads.

  • Engagement analysis

    Gain a better understanding of your social media audience through engagement analysis that provides demographic insights such as age, gender, location, and more. Create effective engagement strategies that resonate with your target audience thereby increasing the overall engagement.

  • Competitive analysis

    Gain an edge over your competitors by comparing multiple social media handles and their presence based on tweet volume, frequency, keywords, tags and much more.

Social media analytics of content - Zoho Analytics
Social media marketing analysis - Zoho Analytics
social media analytics of customer analytics - Zoho Analytics
Social media competitor analysis - Zoho Analytics

Key capabilities of our social media analytics tool.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

  • Icon

    Collaborative analytics

    Perform social media analysis together with your social media marketing team. Share and embed your visualizations for wider consumption.

  • Icon

    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built social media analytics reports and dashboards on your handle's performance.

  • Icon

    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

  • Icon

    Data blending

    Combine data from different sources and create cross-functional reports. Gain insights that wouldn’t be possible with data from multiple locations.

  • Icon

    Smart analytical assistant

    Type out your questions and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

  • Icon

    Embedded analytics

    Get a powerful BI, reporting, and white-labeled analytics solution in your own brand name, embedded within your product/application or setup as a standalone portal.

Social media analytics dashboards

Zoho Analytics helps you extract key insights from your social media data in less time. The pre-built social media dashboards give you a quick bird's eye view of all your key metrics.

 

Profile Analytics

Analyze your profile views, profile reach and reach rate, impressions you have got, and more with KPIs.

Auto ModelAuto Model

Follower Insights

Get an in-depth understanding of your followers by analyzing their demographics, age group, most followers by gender, and more to optimize your posts.

Smart-CleanseSmart-Cleanse
  • Profile Analytics
  • Follower Insights
Auto Model Smart-Cleanse

Social media analytics connectors

View more connectors

Hear it from our customers

Icon

"We use Zoho Analytics to integrate all of our analytical needs. Everything goes to Zoho Analytics, that way everyone is able to access the most critical info about the company. They can not only access it but explore it, dive deep, ask questions. It's super-fast, easy to use and affordable."

Juan Martitegui

Founder, Educatemia

Rated the best

4.4 / 5
8.7 / 10
4.5 / 5
4.1 / 5
4.4 / 5
4.2 / 5
4.7 / 5
4.2 / 5
4.5 / 5

Understand your audience better with your social media data today

Sign up for free

Overview of Social Media Analytics Tool

What is social media analytics software?

  • Social media analytics software is a tool that gathers data from multiple social media platforms, analyzes it in one place, and provides actionable insights. It helps you understand user behavior and engagement, optimize social media posts accordingly, and chalk out the future roadmap. The software provides a range of features including real-time monitoring, sentiment analysis, competitor analysis, and performance reporting.

Why do you need social media analytics tools?

  • Social media analytics tools provide insights and data-driven information to businesses, enabling them to develop effective social media strategies. Here are some benefits of social media analytics tools:
    • Gather and analyze data from multiple social media platforms in one place
    • Gain insights on audience behavior and engagement from social media posts
    • Identify popular and trending topics to drive content creation
    • Monitor social media channels in real-time to track performance.

How social media analytics helps save your time?

  • A social media analytics tool can help save time in several ways by providing quick and accurate insights into audience behavior and social media performance. Here are some ways by which social media analytics tools can save you time:
    • Eliminates the need for trial and error by providing insights into the type of content that resonates with your audience.
    • Reduces the analysis time drastically from hours to minutes
    • Allows you to extract valuable insights from your data accurately in real-time
    • Enables you to make informed decisions and develop effective social media strategies in quick time.

What are the key features to look for in social media analytics software?

  • When selecting a social media analytics software, it's important to look for specific features to ensure that it can provide effective analysis of your social media data. While modern software offers a range of features, make sure the tool you choose includes at least the following:
    • Capability to gather data from multiple social media platforms
    • Multiple and easy-to-use data visualization options Advanced data analysis technologies, such as artificial intelligence (AI) and machine learning (ML) powered analytics capabilities
    • Collaboration and sharing features to enable teamwork among the social media team.

Why choose Zoho Analytics as your social media analytics platform?

  • With Zoho Analytics, you can analyze audience preference and engagement, posts and ad performance, and competitors' strategies in just a few clicks. Build your social media dashboards by simply dragging and dropping the required reports and get a bird's eye view of your social media performance for easy analysis.
Thanks for your interest. We shall get back to you shortly.