Simplify complex opinions with Likert Scale
A likert scale is a single choice, close-ended rating scale question with a range of answer choices that help you analyze sentiments towards a particular subject. A likert scale question helps you make quick and precise assessments of your respondents’ opinions. A simple yes or no can be elaborated into granular-level information with potential choices ranging from “strongly agree” to “strongly disagree.”
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- asian-paints
- itc
- royalenfield
- seaworld
- pidilite
- hnm
Why are likert scales so popular?
Likert scales play a crucial role in gauging a respondent’s attitude towards a certain product, service, or idea. A likert scale question assigns a quantitative value to qualitative data, like the opinions and emotions of your respondents. These scales are highly effective when used in customer experience surveys and employee satisfaction surveys.
The two types of likert scales
There are two primary types of likert scales, they are popularly known as even likert scale and odd likert scale.
Even likert scale
An even scale is used to obtain feedback without the option of a neutral choice.
Odd likert scale
An odd scale is used to obtain feedback with the option of a neutral /safe choice.
Frequently used likert scales
Likert scales allow respondents to choose from a scale with different emotional spectrum . There are two types of Likert scales, odd and even point Likert scale. The most frequently used and convenient form of Likert scales are four point, five point and seven point Likert scales.
The four-point likert scale
As the name suggests, presents four extreme opinion options, and does not offer a neutral choice. Here, the respondent is compelled to choose an option.
The five-point likert scale
The five-point likert scale presents five answer choices with two extreme opinions on either side and one neutral opinion in the middle. It is the most commonly used scale to gauge satisfaction.
The seven-point likert scale
The seven-point likert scale is similar to a five-point likert scale, but it provides additional answer options. These options are just distinct enough to avoid confusion. Seven-point likert scales are considered the most accurate of all the likert scales.
Obtain quantifiable data
A Likert scale question makes it easy for respondents to provide a direct opinion. You can easily create effective likert scale questions with Zoho Survey and satisfy all your market research needs with quantifiable data.