Turn setbacks into successes
- Replace thisWith this
- User DissentUser Satisfaction
- Feature ConfusionFeature Clarity
- Problematic UsabilityIntuitive Usability
- Performance ProblemsOptimal Performance
- Customer Support FrustrationCustomer Support Excellence
Innovate with insights from product experience (PX) surveys
PX surveys offer a wealth of insights to improve your product and satisfy your users. Here’s a snapshot of what you can discover.
![Innovate with insights from product experience (PX) surveys](image/zsp-product-experience.jpg)
![Innovate with insights from product experience (PX) surveys](image/zsp-overall-experience.jpg)
Overall product usage
Gain a comprehensive view of the entire product journey to pinpoint what delights or frustrates your users. This insight provides a clear path to improvement.
Feature preferences
Identify which features users love and which they ignore. Learn what they wish you had to prioritize development efforts and add more value to your product.
Usability
Assess your product navigation to enhance its intuitiveness. Gather feedback on onboarding and interface design to make it as user-friendly as possible.
Performance metrics
Evaluate your product’s performance from the users’ perspective. Gain insights on quality, durability, and value for money to stand out in the market.
Product-money value
Determine how users perceive your product’s value for money. Compare your product to competitors in terms of cost and features to position it in the market effectively.
User engagement
Monitor user engagement to uncover why they might stop using your product. Develop strategies to keep them loyal.
Feature impact
Assess how specific features impact product success. Focus on feature adoption rates to understand what truly makes a difference.
Product improvement suggestions
Receive direct suggestions from users on how to improve your product. Tap into their creative ideas for new features or enhancements to keep your product evolving.
Types of product experience surveys
Get feedback on the buying experience and first impressions.
Measure user loyalty and recommendation likelihood.
See how much effort users put into using your product.
Identify and prioritize issues affecting users.
Collect user ideas for new features and enhancements.
Find out why users leave and how to keep them.
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-post-purchase-survey-ss.png)
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-nps-survey.jpg)
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-customer-effort.png)
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-bug-reporting.png)
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-product-improvement.png)
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-churn-analysis.png)
Benefits of product experience surveys
Keep users coming back for more!
Enhanced product quality
Optimized features development
Better usability
Improved user satisfaction
Clear product-value perception
Why choose Zoho Survey for product experience surveys?
Customizable templates
Starting can be a struggle for many. With our variety of customizable templates, you can easily create surveys tailored to your specific needs.
![Customizable templates](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-customize.png)
Different question types
Holistic information requires collecting different forms of data. Zoho Survey offers ranking, rating, and CES questions to gather comprehensive feedback. These help you understand user preferences, satisfaction, and ease of use.
![Different question types](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-question-type.png)
Survey logic
Exhausted by irrelevant survey questions? Logic in surveys enable personalized paths based on user responses, enhancing engagement and relevance.
![Survey logic](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-survey-logic.png)
Quotas
Represented feedback offers targeted insights. Quotas control response numbers from specific segments like new and frequent users, ensuring balanced data.
![Quotas](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-quotas.png)
Multilingual support
Language shouldn’t be a barrier to gather diverse perspectives. Multi-language surveys allow you to reach a global audience, enriching your data.
![Multilingual support](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-multilingual.png)
Multichannel distribution
Surveys can be distributed through various channels like email, SMS, social media, QR codes, pop-up surveys, and embedded website links, ensuring maximum reach.
![Multichannel distribution](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-multichannel.png)
Advanced reporting
Generate comprehensive reports to visualize data and identify trends and patterns.
![Advanced reporting](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-report.jpg)
Integration capabilities
Seamless integration with Zoho products and third-party applications enhances functionality and streamlines your workflow.
![Integration capabilities](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-integration.png)
Data security
Concerned about data protection? Zoho Survey’s robust security features and compliance with international standards ensure data protection and privacy for all survey responses.
![Data security](http://www.zohowebstatic.com/sites/zweb/images/survey/product-experience/zsp-data-security.png)
Frequently Asked Questions
What does product experience mean?
Product experience is about how users feel when they interact with a product. It's the overall impression a product leaves, from its usability and design to how well it meets the user's needs. Think of it as the product's personality and how enjoyable it is to use.
What is the difference between product experience and brand experience?
Product experience is how users feel when they use a specific product—its design, usability, and functionality. Brand experience is broader, covering all interactions with the brand, like ethics, customer service, and social media. So, while product experience is a part of it, brand experience includes every way a customer connects with the brand.
How do we handle negative feedback about product experience?
Negative feedback should be seen as an opportunity for improvement. Respond promptly, understand the issue, and take actionable steps to address it. You can even set up trigger emails or create tickets in Zoho Desk based on responses to resolve issues. Keeping users informed about the changes being made shows that their feedback is valued and taken seriously.
What are some key elements of a good product experience?
Key elements include ease of use, intuitive design, reliability, and meeting user expectations. Responsive customer support and regular updates can significantly boost the overall product experience, too.