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Comprehensive CRM platform for customer-facing teams.

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Simple CRM for small businesses moving from spreadsheets.

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Build online forms for every business need.

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SalesIQ

Live chat app to engage and convert website visitors.

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Bookings

Appointment scheduling app for consultations with customers.

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Digital signature app for businesses.

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Comprehensive sales map visualization and optimal route planning solution.

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Complete loyalty and affiliate management platform.

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Cloud Contact Center Software for businesses.

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Unified platform to deliver top-notch customer experience.

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All-in-one social media management software.

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Create, send, and track targeted email campaigns that drive sales.

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Build online forms for every business need.

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Design surveys to reach and interact with your audience.

Survey
 
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Online website builder with extensive customisation options.

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Website conversion optimization and personalisation platform.

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End-to-end event management software.

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Webinar platform for webcasting online webinars.

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All-in-one marketing automation software.

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Smart landing page builder to increase conversion rates

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Publish

Manage all your local business listings on a single platform.

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SalesIQ

Live chat app to engage and convert website visitors.

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Digital signature app for businesses.

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Thrive

Complete loyalty and affiliate management platform.

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Voice

Cloud Contact Center Software for businesses.

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LeadChain

Sync, manage, and convert leads across channels seamlessly.

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CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

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Marketing Plus

Unified marketing platform for marketing teams.

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Commerce

eCommerce platform to manage and market your online store.

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Desk

Helpdesk software to deliver great customer support.

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Assist

Remote support and unattended remote access software.

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Lens

Interactive remote assistance software with augmented reality.

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FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

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Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
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Service Plus

Unified platform for customer service and support teams.

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Books

Powerful accounting platform for growing businesses.

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Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

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Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

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Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
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PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
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Workplace

Application suite built to improve team productivity and collaboration.

Workplace

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People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
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Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

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Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
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RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
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IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
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IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

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IoT

Low-code IoT platform and solutions for connected businesses.

IoT

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CRM Plus

Unified platform to deliver top-notch customer experience.

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Unified platform for customer service and support teams.

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Finance Plus

All-in-one suite to manage your operations and finances.

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Comprehensive HR platform for seamless employee experiences.

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Workplace

Application suite built to improve team productivity and collaboration.

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Marketing Plus

Unified marketing platform for marketing teams.

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All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

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Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

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  • Ask important questions
  • Shorten your questions
  • Use survey logic
  • Prefill answers
  • Avoid asking technical questions
  • Conduct surveys frequently
  • Present longer surveys as modules
  • Add variety to your questions

Ask important questions

Before sending out your survey, ensure all your questions are relevant. If multiple questions serve the same purpose, only one of them needs to be retained, while the others can be removed.

Consider a survey that asks the following questions:
  • How do you feel about Zylker’s new mouth wash?
  • How would you rate Zylker’s new mouth wash?
  • What was your experience using Zylker’s new mouth wash?

All of the above questions will elicit similar responses, so only one should be kept. Alternatively, you can set one of the questions as mandatory and the others as optional.

Also, if the answer to a particular question will be the same from everyone, avoid asking that question as it might.

Shorten your questions

First, reduce the length of your introduction and conclusion messages. Next, do some proofreading to ensure your questions are concise. Remember, each word adds length to your survey.

It’s helpful to eliminate starters, like “It would be great to know…” or “We’d like to know how you feel about…” as these phrases will lengthen your questions. You can also eliminate unrelated answer options to make your survey crisp at a basic level.

Use survey logic

Use survey logic to make sure you’re only displaying relevant questions to your respondents. Question and answer display logic can help you with this.

Say a customer is asked the following question:

Select your favorite brands from the following choices:

  • Adidas
  • Puma
  • Nike
  • Fila

If the customer selects Adidas and Nike from the list of brands, the questions that follow should only be related to Adidas and Nike. This logical survey construction saves a lot of time for respondents and decreases the risk of survey abandonment.

Prefill answers

Fill in as many survey questions as possible using data available to your organization. This form of automation reduces the time it takes to answer your survey.

For example, your organization’s CRM system stores data about your customers, like their name, age, gender, and address. Fill in the survey with this available information so the respondent can focus on the remaining questions.

Avoid asking technical questions

Certain product or service terms may be common within your organization, but they may not be as familiar to customers. Avoid posing jargon-heavy questions, and opt for layman’s terms to encourage understanding. Consider posing more technical types of questions to your online community or during in-person interactions, so you have the opportunity to explain the required nuances in detail.

How would you characterize the level of personalization and tailored attention you received throughout your interactions with our brand?
  • Exceedingly personalized
  • Moderately customized
  • Somewhat generic
  • Lacking in personalization

Conduct surveys frequently

Don’t flood your respondents with too many questions at once. Asking too many questions makes your surveys longer and reduces the response rate. Instead, classify questions by topic, product, or service, and break them into multiple surveys to send out at frequent intervals. Using this technique, you can roll out follow-up surveys as well.

Present longer surveys as modules

When sending out longer surveys (which we recommend you do sparingly), break the surveys into modules and ask if the respondent is willing to continue at the end of each module. This increases the respondent’s trust in your brand and also makes the survey feel more manageable.

Add variety to your questions

Use different question types to make your survey more engaging. Consider combining multiple choice questions, scoring questions, matrix questions, and dropdown questions, and including text boxes where respondents can put answers into their own words.

Use elements of gamification in your questions by incorporating polls, guessing challenges, and competitions. You can even use timers to turn survey questions into quizzes and tests.

Shortening your surveys gives you a considerable edge when it comes to increasing your response rate. Start by applying these ideas, but feel free to improvise, keeping in mind that you know your business and your customers best. Remember, better surveys mean better results, and better results mean better analyses and more opportunities for business growth.