A unified social media management tool for marketing agencies
Simplify agency operations by managing social media accounts for multiple clients from a single dashboard. Spend more time on their marketing journey and less time jumping between social platforms.
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What should you look for in a social media management tool as a marketing agency?
Managing multiple brands and social media handles can be exhausting; to ease the burden, it's important to opt for a centralized social media management tool. The tool you pick should facilitate handling multiple brands while letting you publish, collaborate with teams and clients, monitor trends, and analyze performance simultaneously.
Zoho Social for marketing agencies
Manage all your clients' brands without switching tabs
As a marketing agency, you likely handle multiple social media channels for various clients. When your agency keeps growing, it gets hard to have a hold over the brand's social media marketing journey. Zoho Social allows you to create and maintain multiple brands in one go:
Check brand health
See your clients' brand health and how they're performing on social media from a detailed dashboard.
Invite clients
Invite client members and define their roles. Work effortlessly while giving them access to what they want.
Repeat posts
Have terms and conditions or important posts you want your followers to have in mind? Set posts to repeat weekly/monthly as per your convenience.
Set roles and permissions for your team and beyond
"Who approved this post?" and "Was the team notified?" are questions that every team in a marketing agency sees often. It can get confusing if you don't have an approval workflow. With Zoho Social, you can easily collaborate with your team. Here's how:
Set approval workflow
Set an approval flow before posts go live. Define roles and limit/grant permissions to brands and activities as needed.
Collaborate with your team
Brainstorm and share reports with your team, ensuring everyone is on the same page.
Share reports with clients
Invite clients to share feedback and access reports while you work with your team uninterrupted. This way, they stay informed about what's going on.
Build your clients' brand image with consistent publishing
Consistency is key when it comes to growing on social media. For marketing agencies handling multiple brands for various clients, trying to plan and schedule campaigns in a spreadsheet won't cut it. Zoho Social's publishing features eliminate this hassle:
Publishing calendar
Plan your clients' weekly/monthly social media calendar using Zoho Social's publishing calendar. Easily schedule and reschedule posts across platforms.
Cross-branding posting
Use Zoho Social's cross-brand posting feature and publish posts across multiple brands simultaneously. Save your time and work effectively to handle all your brands.
Smart Scheduling
Use Zoho Social's SmartQ feature to find the best slots to publish your post. This is determined by analyzing your previous post engagement metrics, ensuring maximum reach.
A unified inbox, to keep it all on one dashboard
Responding to every question or comment your clients receive on social media will help them build a strong relationship with their customers. Zoho Social's unified inbox lets you view and act upon all essential engagement actions from a single dashboard:
Essential engagement actions
Respond to engagement, such as comments, mentions, reviews, and messages, across the platform.
Set priority level
Set priority for and assign issues to your team. This ensures you don't miss any questions from customers or potential leads.
View conversation history
View a user's conversation history to understand their needs better.
Monitor everything that matters to your client
When managing multiple clients, keeping every user trend and engagement action at your fingertips gets tough. Having a social media listening dashboard that lets you keep track of all this is a must. Zoho Social's monitoring dashboard lets you:
Customize listening columns
Create customized listening columns and pick the metrics—such as comments, likes, and reposts—that contribute to the growth of your client's brands.
Track competitors
Track competitors without the need to follow them. Just create columns for various channels.
Follow trends and hashtags
Create hashtag-specific columns, so you know the trends and stay up to date on relevant conversations.
Improve growth with in-depth metrics
To strengthen marketing strategies, you need to know what metrics add to a brand's growth, which differs depending on the industry. Zoho Social's tailored analytics features let you fetch detailed reports with insights that help you restructure your marketing plans:
View audience demographics
Understand audience demographics and know where your clients' potential customers are from. This helps in customizing the message in the future.
Paid vs organic posts
Know what type of post has worked well, such as paid vs organic, and the type of media the audience has responded well to.
Export reports
Share reports with clients and team members. You can also export in your preferred format and share it externally.
