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A unified social media management tool for marketing agencies

Simplify agency operations by managing social media accounts for multiple clients from a single dashboard. Spend more time on their marketing journey and less time jumping between social platforms.

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A unified social media management tool for marketing agencies

What should you look for in a social media management tool as a marketing agency?

Managing multiple brands and social media handles can be exhausting; to ease the burden, it's important to opt for a centralized social media management tool. The tool you pick should facilitate handling multiple brands while letting you publish, collaborate with teams and clients, monitor trends, and analyze performance simultaneously.

Zoho Social for marketing agencies

Manage all your clients' brands without switching tabs

As a marketing agency, you likely handle multiple social media channels for various clients. When your agency keeps growing, it gets hard to have a hold over the brand's social media marketing journey. Zoho Social allows you to create and maintain multiple brands in one go:

Check brand health
Invite clients
Repeat posts

Check brand health

 

See your clients' brand health and how they're performing on social media from a detailed dashboard.

Invite clients

 

Invite client members and define their roles. Work effortlessly while giving them access to what they want.

Repeat posts

 

Have terms and conditions or important posts you want your followers to have in mind? Set posts to repeat weekly/monthly as per your convenience.

Set roles and permissions for your team and beyond

"Who approved this post?" and "Was the team notified?" are questions that every team in a marketing agency sees often. It can get confusing if you don't have an approval workflow. With Zoho Social, you can easily collaborate with your team. Here's how:

Set approval workflow

 

Set an approval flow before posts go live. Define roles and limit/grant permissions to brands and activities as needed.

Collaborate with your team

 

Brainstorm and share reports with your team, ensuring everyone is on the same page.

Share reports with clients

 

Invite clients to share feedback and access reports while you work with your team uninterrupted. This way, they stay informed about what's going on.

Set approval workflow
Collaborate with your team
Share reports with clients

Build your clients' brand image with consistent publishing

Consistency is key when it comes to growing on social media. For marketing agencies handling multiple brands for various clients, trying to plan and schedule campaigns in a spreadsheet won't cut it. Zoho Social's publishing features eliminate this hassle:

Publishing calendar
Cross-branding posting
Smart Scheduling

Publishing calendar

 

Plan your clients' weekly/monthly social media calendar using Zoho Social's publishing calendar. Easily schedule and reschedule posts across platforms.

Cross-branding posting

 

Use Zoho Social's cross-brand posting feature and publish posts across multiple brands simultaneously. Save your time and work effectively to handle all your brands.

Smart Scheduling

 

Use Zoho Social's SmartQ feature to find the best slots to publish your post. This is determined by analyzing your previous post engagement metrics, ensuring maximum reach.

A unified inbox, to keep it all on one dashboard

Responding to every question or comment your clients receive on social media will help them build a strong relationship with their customers. Zoho Social's unified inbox lets you view and act upon all essential engagement actions from a single dashboard:

Essential engagement actions

 

Respond to engagement, such as comments, mentions, reviews, and messages, across the platform.

Set priority level

 

Set priority for and assign issues to your team. This ensures you don't miss any questions from customers or potential leads.

View conversation history

 

View a user's conversation history to understand their needs better.

Essential engagement actions
Set priority level
View conversation history

Monitor everything that matters to your client

When managing multiple clients, keeping every user trend and engagement action at your fingertips gets tough. Having a social media listening dashboard that lets you keep track of all this is a must. Zoho Social's monitoring dashboard lets you:

Customize listening columns
Track competitors
Follow trends and hashtags

Customize listening columns

 

Create customized listening columns and pick the metrics—such as comments, likes, and reposts—that contribute to the growth of your client's brands.

Track competitors

 

Track competitors without the need to follow them. Just create columns for various channels.

Follow trends and hashtags

 

Create hashtag-specific columns, so you know the trends and stay up to date on relevant conversations.

Improve growth with in-depth metrics

To strengthen marketing strategies, you need to know what metrics add to a brand's growth, which differs depending on the industry. Zoho Social's tailored analytics features let you fetch detailed reports with insights that help you restructure your marketing plans:

View audience demographics

 

Understand audience demographics and know where your clients' potential customers are from. This helps in customizing the message in the future.

Paid vs organic posts

 

Know what type of post has worked well, such as paid vs organic, and the type of media the audience has responded well to.

Export reports

 

Share reports with clients and team members. You can also export in your preferred format and share it externally.

View audience demographics
Paid vs organic posts
Export reports

Make social media management easier and more streamlined

Try Zoho Social