Optimize your e-commerce brand's social media presence with Zoho Social
Build a spectacular brand image and grow in the ecommerce industry as you simultaneously generate sales through social media marketing. Plan and publish organic content easily, drive traffic to your website, effortlessly handle customer service, measure your growth, and collaborate with your team all using one tool: Zoho Social.
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Why does an ecommerce business need a social media management tool?
The impact social media has on customer behavior and purchase intent is undeniable. A brand with a noteworthy image among social media audiences is likely better at generating more visibility for its online business. When you own an ecommerce business that has its roots solely online, it's especially important to harness the power of social media to grow organically and increase sales.
When it comes to social media marketing, we know how hard it is to manage multiple channels at once. Having a social media management tool that helps you strengthen your social media marketing journey by streamlining the process means the brand awareness you create is significantly stronger. Zoho Social is a social media tool that helps you manage your presence across channels like X (formerly Twitter), Instagram, Facebook, LinkedIn, Google My Business, YouTube, Pinterest, TikTok, and Mastodon.
How can you elevate your ecommerce business using Zoho Social?
Consistently post brand updates and market your products at the right time
For your ecommerce business, one of the major pillars of marketing is going to be social media channels. But to ensure that your message and product updates disseminate to a wide range of audiences, you must be consistent and post at the right time. Here's how you can do that with Zoho Social:
Plan ahead
Have products lined up to be marketed? Sort it out with the publishing calendar, Schedule posts for the week/month from anywhere and anytime.
Bulk schedule
Bulk schedule on the go! Schedule up to 350 posts at once using Zoho Social's bulk scheduling feature. This way, your social calendar stays sorted.
Reschedule effortlessly
Reschedule isn't a hassle with Zoho Social—just drag and drop. Voila, it's done!
AI assistant
Not sure of what caption to use? Leave it to Zia, our AI publishing assistant. Zia helps you generate and rephrase captions and fetch images, emojis, and hashtags.
Smart scheduling
Know when to post with the help of SMARTQ. It fetches the best time slot to post by analyzing audience engagement rates from the past posting history.
Deliver exceptional customer service using a unified Inbox
Social media has become one of the significant customer service platforms that customers use to reach out to teams and ask their queries. Especially when it comes to e-commerce brands most of the questions about order updates or they have about the products land in the brand's social media inboxes. With multiple platforms present, it gets difficult to ensure that you have responded to them all. Having a unified inbox solves the issue. Using Zoho Social's Inbox feature, here is everything you can do:
Essential engagement actions
View all the essential engagement actions such as comments, messages, and mentions from various platforms.
Single dashboard
From a single dashboard, you assign them to your team, and they can take care of it from there.
Set priority levels
Set priority levels and view conversation history. This will help you know the customer better.
Know how to market your E-commerce business better
In the journey of social media marketing, you must measure your efforts. This will help you to strengthen your strategies and market your e-commerce business better. When you master the best practices such as how and what to post, you start marketing your brand better. Using Zoho Social's robust analytics features:
Generate in-depth reports
Generate reports of important metrics that matter to your brand including audience demographics, and organic vs paid engagement rate.
Discuss reports
Share the metrics and important reports with your team. Collaborate and plan better strategies ahead.
Track the source
As an e-commerce business, the UTM source tracking feature serves a lot of benefits. It lets you add a source code to the URL through which you can track the source of the traffic.
Listening to everything that matters to your e-commerce business
Step ahead of the marketing game and know what your potential audience is interested in. Nowadays, most people post their opinions, reviews, or even complaints on social media platforms. And there are high chances of such engagements getting missed. Having a listening tool comes in handy. Here is how Zoho Social's monitor dashboard helps you keep track of everything:
Customized listening columns
Create customized listening columns that let you keep track of engagement actions such as comments, mentions, likes, and other essential channel-specific actions.
Competitor analysis
Want to know what others in your market are up to? Know what your competitors are doing without following them- just by creating listening columns.
Advanced filters
Create advanced filters based on channels such as Facebook, X, GMB reviews, and YouTube engagement actions.
Integrations that let you enhance customer experience
Increase the sales using the Zoho CRM integration
Step ahead of the marketing game and know what your potential audience is interested in. Nowadays, most people post their opinions, reviews, or even complaints on social media platforms. And there are high chances of such engagements getting missed. Having a listening tool comes in handy. Here is how Zoho Social's monitor dashboard helps you keep track of everything:
Generate leads from social media channels, add them to Zoho CRM with just a click.
Automate the sync using keywords and essential engagement actions such as likes, comments, and mentions.
Deliver better customer experience with the Zoho Desk integration
Angry customers, delayed order updates, and doubts about product; situations are faced by every E-commerce business on a day-to-day basis. When you spot such messages and comments on social media platforms taking it to your customer support team from these channels often gets delayed because of the long route taken. To ensure a smooth customer experience, Zoho Social integration with Zoho Desk lets you:
Convert social media engagement actions such as comments, reviews, and messages into support tickets.
Automate the ticket creation process by defining keywords. For example, if you define "help" as a keyword, any engagement action such as a comment with that word, like "Hey team, help me with this," gets automatically converted into a ticket.
Track conversation history to understand the user better and view reports of every ticket created from social media.
Hear what our customers have to say!
"Being able to respond very quickly is important in a B2C business, and that gets sorted with the new Inbox, because nothing is missed out."
Shweta Thakur
Founder and CEO, Wildermart
"Having the ability to get a shortened link which is a small thing allows you to track how many actual clicks that particular link gets"
Natalia Andrade
Head of Marketing, Fazenda
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Start your free trialSocial media for ecommerce FAQs
Which social media platform is the best for ecommerce?
Choosing the best social media platform for your ecommerce business involves a lot of experimenting. You should define your goals and your target audience. This helps you pick the best platform for your ecommerce business.
What are the benefits of having a social media management tool for ecommerce?
Having a social media management tool for your ecommerce brand streamlines the marketing journey. It helps you stay consistent and build better relationships with your customers as you create brand awareness.
How does social media impact ecommerce businesses?
The increase in the consumption of social media means it's become one of the major pillars of marketing. Social media has the power to alter one's purchase intent—having this in mind now is the best time to enhance your social media marketing journey.
As an ecommerce business, what should I look for in a social media management tool?
Start by defining your goals and make sure the tool gives you the features to achieve them. For example, if your goal is to be consistent and build a brand image, look for a tool that has a publishing calendar and other features that make posting on social media easy.