Brand style guide presentation template
Express your brand's vision and identity with the brand style guide presentation template
Every brand has its own style that needs to be reflected in the designs for their website, products, and marketing materials. It's important that this fundamental approach remains constant, even though different individuals who create content have their own individual styles. This presentation template will help you share your brand guidelines with your coworkers in an engaging way.
13
SlidesQuestrial
960 X 540 pixels
Title slide
Start your presentation with this bold slide that helps grab your audience's attention. Add a memorable title and a captivating one-line intro to make a good first impression.
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Company overview
Before diving right into the detailed guidelines, talk about your vision for the brand itself, as this will be reflected in your fonts, colors, and designs. Explain the brand image you want to maintain to give your team the context behind your choices.
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Logo
Add your logo to this slide and illustrate guidelines for using it. This can include the ratio, distance, alignment, and even how to use the monochromatic version of your logo.
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Colors
List the colors you use in your designs, which will typically focus on the colors from your brand logo. Specify the hex code for each color to ensure accuracy.
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Typography
Showcase the font your brand uses and how different styles such as bold, italics, and more should be used in different scenarios.
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Value, vision, and mission
Discuss your company's principles and how they should be used to shape the content and designs being published externally.
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Target audience
Brief team members on who your ideal customers are, what their typical mindset is like, and what aspect of your brand you believe they'll find the most attractive.
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Social media strategy
Explain your social media strategies and how each of them help you take a step towards your goal. This ensures that all your team members are on the same page.
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Section divider
Use this slide to transition into the next part of your presentation by giving a quick peek into what's coming next.
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Meet the team
Introduce your branding team to everyone and talk about their roles in your organization. You might also find opportunities to talk about how their previous work experiences prepared them for their current role.
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Persona
Give an example of a typical person in your target audience and analyze their preferences. This provides an easy way for your marketers to consider the core needs and emotions of your audience when crafting assets like promotional emails, ads, or brochures.
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Timeline
Reveal your plans and ideas for the future to give your coworkers a clear vision of how their work will drive the brand's overall progress.
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End slide
You'll probably want to keep it light since brand style guides tend to be for internal use only. Don't miss the opportunity to add the links to your brand's social media handles so everyone can check them out once you share the presentation.
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