14 Best A/B Testing Tools (2024): Alternatives to Google Optimize

With the news outbreak of Google Optimize and Optimize 360's sunset by Sept 30, 2023, numerous testers must have felt the disappointment.

Google Optimize enabled websites to test and implement their CRO strategies for free. Their features— A/B test, Split URL/Redirect test, Multivariate test and Personalization, helped them understand more about website optimization.

To all the let-down users who are searching for robust and reliable CRO alternatives, we have curated a list of the best A/B testing tools most widely used by tech and non-tech users worldwide corresponding to their feature highlights.

Remember, your journey need not end with Google Optimize.

Before we look at the top AB testing tools, there are some important features to look out for in an A/B testing software solution. You want a tool that offers: 

• GDPR compliance

• Filter and segment option on reports

• The ability to track and collect real-time visitor data

• Advanced URL targeting to run experiments on specific pages

• Custom audience parameters for every experiment you create

• A no-code editor to make live website changes whenever necessary

• No flicker generation, so it doesn't hinder visitor's website experience

1) Zoho PageSense - AB testing and Conversion Rate Optimization Platform 

Zoho PageSense comes with tools to track and analyze your website performance and visitor behavior. It enables you to make data-driven changes focusing on conversion, optimization, personalization, and engagement.

A/B testing is one of PageSense's built-in features. You can run experiments on a specific group of pages and choose your target audience based on various parameters. PageSense also supports both Bayesian and Frequentist statistical methods to run and evaluate your A/B test results for better accuracy. Once you choose the variation that drives better conversions, you can edit and optimize your website using its no-code visual editor. You can run multiple experiments based on user behavior and website metrics data without worrying about the page flickering before it loads.

How does PageSense stand out among other A/B testing tools?

As mentioned earlier, PageSense is a CRO solution and not just an A/B testing tool. Unlike other products, you don't have to toggle between various apps for conducting different experiments like Heatmap, A/B Testing, Form Analytics, and Session Recording. Also, our plans are designed to suit different business goals, with unique plans available for every business size. All these tools complement each other when it comes to running CRO experiments.

With PageSense, you'll be able to monitor and manage your entire roadmap on website optimization under one platform.

If you're an existing Google Optimize user or an Optimize 360 user interested in migrating to Zoho PageSense, don't hesitate to get in touch for an effortless migration and onboarding experience.

Feature Highlights

• AB test and Split URL test

• Goal tracking

• Heatmaps

• Conversion Funnel

• Form Analysis

• Session Recording

• Personalization

• Reporting and Analytics

• Poll, Push notifications and Pop-ups

Pricing: This feature-rich bundle starts at $16/month for 10,000 users

It's one of very few A/B testing and CRO software tools that believes in transparent pricing with no hidden charges.

2) VWO 

VWO, an A/B testing and conversion rate optimization platform, offers an easy-to-use interface with a straightforward UI. You can run multiple tests on multiple URLs and make website changes using their visual editor.

With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by default.

Thoughtfully designed for ease of experimentation, VWO focuses mostly on enterprise companies. They have tiered plans, i.e., their features are bundled, and you need to pay an additional fee to access other tools. They also offer VWO services with in-house experts to handle your CRO experiments.

Feature highlights:

• Multivariate testing capacities

• A/B testing

• Reporting and Analytics

• Heatmaps

• Concurrent testing

• Mobile testing

• WYSIWYG Editor

• AI machine learning

Pricing: On request

3) Optimizely 

Optimizely is a website optimization platform most commonly used for running experiments including AI-powered personalization, A/B testing, Server-side and Multivariate experiments. You don't need to learn coding to create basic experiments in Optimizely. Its intuitive dashboard helps you monitor and view data snapshots of the tests set up. Their in-depth knowledge base allows you to understand the platform's capabilities, pushing the learning curve faster.

One of the most common cons their users mention is the incremental increase in page load time, page flickering, and weak reporting integration with Google Analytics.

Feature highlights:

• Personalization

• A/B testing

• Behavioral and Contextual targeting

• Feature testing

• Low-Code Interface

Pricing: On request

4) AB Tasty 

This is one of the most underrated A/B testing software that's perfect for startups and SMBs. With the ability to run A/B tests and multivariate tests while implementing web personalization, AB Tasty is intuitive and enables you to make real time website changes without involving the IT team. With simplified implementation, AB tasty allows businesses to run experiments efficiently. Their feature flag management tool allows you to run in-product experiments without having to redeploy code.

Feature Highlights:

• WYSIWYG Editor

• A/B testing

• Client side experiments

• Feature Flag management

• Personalization

• AI and Machine learning

Pricing: On request

5) Freshmarketer 

Freshmarketer works better for beginners to start with. It offers A/B testing, Form analytics, Session replays, Heatmaps, and Polls. You can gain insights on clicks and responses to improve engagement and drive quality leads. Its cons are that the URL targeting options are minimal, the reporting tool is quite basic, and it lacks API connectivity. Freshmarketer is perfect for dipping your toes in if you're new to CRO.

Feature highlights:

• Funnel Analysis

• A/B testing

• Session Replay

• Polls and Feedback

• Heatmaps

• Form Analytics

Pricing: Free plan with limited features

6) Crazy egg 

Besides A/B testing, heat maps and session replays are also a part of Crazy egg. You can configure one goal per A/B testing experiment, and it doesn't support dynamic element tracking. It offers a simplistic interface with intuitive reporting and an easy-to-use tool with limited features for first-timers.

Feature highlights

• Heatmaps

• A/B testing

• Session replays

• Webpage element analysis

• Split URL testing

Pricing: Starts at $24/month

7) Adobe Target 

Adobe Target is known for its powerful segmentation, making it easier to target specific customer personas. Its integration with Adobe Analytics provides access to robust and detailed reporting. A/B testing, multivariate testing, and personalization are some of Adobe Stack's commonly used features. Its editor requires a learning curve and needs the dev teams' help with its implementation. Handling large-scale data might cause software lagging.

Adobe Target isn't straightforward in comparison with other products but their self-learning algorithm that make this one of the most purchased platforms by the enterprise brands.

If you're interested in purchasing the entire Adobe Stack and you have a strong tech team on your side, this solution might work for you.

Feature Highlights:

• A/B testing

• Multivariate testing

• Visual editor

• Advanced targeting & Segmentation

• AI automation

• Ominichannel personalization

Pricing: On request

8) Convert Experience 

Convert is an A/B testing and personalization tool with users across 5000+ websites. With a solid array of functionalities, including 100+ third party integrations, features testing, and experimentation, Convert is an easy-to-use tool that helps businesses address customer pain points for websites and applications.

Feature Highlights:

• A/B testing

• Multivariate testing

• Personalization

• Visual editor

• Advanced targeting & Segmentation

• Client-side for web and mobile site

Pricing: $999 per month

9) SiteSpect

SiteSpect is a comprehensive A/B testing and optimization platform that excels in server-side testing and offers a robust suite of digital optimization tools. Its architecture allows faster and more secure testing without needing JavaScript tags.

SiteSpect's platform focuses on security and scalability, making it ideal for enterprise-level organizations. It integrates seamlessly with existing tech stacks and supports client- and server-side testing.

Feature highlights:

• A/B and Multivariate testing

• Split URL testing

• Personalization

• Behavioral targeting

• Advanced segmentation

• Real-time analytics

• API integration

Pricing: On request

10) Eppo

Eppo is a modern experimentation platform designed for data-driven teams. It focuses on empowering users to run statistically sound experiments and provides deep integrations with data warehouses.

Eppo offers a robust suite of features tailored for engineering and data science teams, enabling them to manage and analyze experiments at scale. It supports various experiments, from A/B testing to more complex Multi-arm bandit tests.

Feature highlights:

• A/B testing

• Multi-armed bandit testing

• Advanced personalization

• Bayesian and Frequentist statistics

• Automated experiment analysis

• Feature flagging

• Custom metrics and Segmentation

Pricing: On request

11) Statsig

Statsig is a feature management and experimentation platform that prioritizes simplicity and speed. It enables product teams to quickly test and iterate on features, providing actionable insights through automated analysis.

Statsig's platform is designed for engineers and product managers. It facilitates seamless integration into development workflows and provides real-time results for faster decision-making.

Feature highlights:

• A/B and Multivariate testing

• Feature flagging

• Automated experiment analysis

• Real-time insights

• Custom metrics

• SDKs for multiple platforms

Pricing: On request

12) ABsmartly

ABsmartly is an advanced experimentation platform that optimizes the entire customer journey. It offers comprehensive tools for running and analyzing experiments on the web, mobile, and server sides.

ABsmartly's platform is highly flexible, allowing teams to customize experiments to meet specific needs and providing in-depth insights to drive data-driven decisions.

Feature highlights:

• A/B and Multivariate testing

• Split URL testing

• Personalization

• Real-time analytics

• Feature flagging

• Advanced targeting and segmentation

• API and SDK support

Pricing: On request 

13) Kameleoon

Kameleoon, an A/B testing and conversion rate optimization platform, offers a highly customizable and intuitive interface that lets you personalize user experiences in real-time. It supports sophisticated testing across web, mobile, and server-side environments.

Kameleoon is ISO 27001 certified, ensuring high data security and GDPR compliance standards, making it suitable for businesses operating in data-sensitive environments.

Tailored for a wide range of industries, Kameleoon provides flexible pricing models and a comprehensive suite of tools that can be scaled according to the specific needs of businesses, from small enterprises to large corporations.

Feature highlights:

• A/B and Multivariate testing

• Personalization

• Predictive targeting with AI

• Heatmaps and Session recording

• Advanced segmentation

• Real-time analytics

• Server-side and Client-side testing

Pricing: On request

14) Dynamic Yield

Dynamic Yield, a comprehensive personalization and optimization platform, empowers businesses to deliver individualized experiences at scale. It combines A/B testing with robust personalization capabilities, allowing you to create tailored experiences across web, mobile, email, kiosks, IoT, and more.

Dynamic Yield prioritizes security and compliance, with certifications like ISO 27001 and GDPR compliance, ensuring data privacy and protection. It is designed to cater to businesses of all sizes, with flexible pricing options to match various needs.

Feature highlights:

• A/B testing

• Multivariate testing

• Personalization

• Product recommendations

• Behavioral messaging

• Automated segmentation

• Real-time analytics

Pricing: On request

Conclusion 

A/B testing has become one of the most used marketing tools to leverage existing traffic. You can A/B test anything—contact forms, CTAs, and website layout. You'll be amazed to find its impact on conversions. A/B testing is just part of the conversion process though. As your business grows, you'll need other tools to navigate bigger optimization needs. Be sure to choose the right platform based on its tight integration, built-in features, and transparent pricing.

Have you used any of these tools before? Have we missed out on any? If yes, please comment below.