Key Features

  • Indepth Form and Field-level metrics
  • Powerful segmentation
  • Cross-Page Form Tracking
  • Custom events to track specific events

What can you track with Form Analytics?

Decode form metrics

Access statistics detailing form interactions, submissions, and abandonment rates by your site’s visitors. Find how many visitors initiated form completion and those who successfully submitted it. Utilize these data-driven insights to make informed decisions that lead to improved conversion rates.

Decode form metrics
Dissect field level metrics

Dissect field level metrics

Analyze field-specific metrics based on interactions, hesitations based on the average time spent on each field, the number of drop-offs after interacting with a specific field, and much more. Is there information your visitors are hesitant to share? Find this and any other field-level metrics influencing the drop-offs on your form.

Advanced URL Targeting for Cross-Page Form Tracking

Manage identical forms like 'Sign up' or 'Contact Us' spread across multiple pages of your website with our URL Targeting. Laser-focus your form analysis on chosen URLs or groups of related web pages, eliminating the need for complex multiple form experiments. Plus, effortlessly exclude specific web pages from form tracking to streamline your analysis with precision and efficiency.

Advanced URL Targeting for Cross-Page Form Tracking
Create custom events

Create custom events

Use custom events to track the success or failure of forms, even if they don't redirect visitors to a confirmation page after submission.

Powerful segmentation

Filter Form Analytics reports to view the form submission behavior of the audience you're interested in. With a few clicks, you can see how visitors from a specific ad campaign interact with a form on your website.

Powerful segmentation