We have what a B2B website needs
Deliver the best customer B2B experience through Zoho PageSense, an all-in-one CRO software solution. Generate traffic and leads; track and optimize web elements such as page layouts, CTAs, and web forms; and analyze what works and doesn't to make data-driven changes.
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![We have what a B2B website needs](http://www.zohowebstatic.com/sites/zweb/images/pagesense/b2b-banner.png)
Track your website's KPIs and conversion metrics
Run CRO experiments and track metrics to find which channel and web pages bring maximum traffic and conversions. Dive deeper to derive insights into your website performance, ideal customer profile, potential target markets, and more.
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/metrics-session1.png)
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![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/metrics-session.png)
A/B test to increase on-page conversions
Create two or more web page variations to compare which performs better in engagement and conversions. Use our visual editor to add elements and content without needing to know how to code.
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/page-conversions1.png)
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/page-conversions2.png)
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![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/page-conversions.png)
Get behavioral insights through session recordings
More traffic but a high bounce rate? Misleading content, lengthy web forms, or UX/UI issues? Instead of wondering what's driving them away, replay the visitor browsing journey and understand what's stopping them from converting.
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/session-recordings1.png)
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/session-recordings3.png)
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/session-recordings.png)
Find where the engagement rate drops on your website
CTAs on the top fold or middle? Are you sure your section on 'feature updates' gets enough visibility? Use our mapping tools—Heatmaps, Scroll maps, and Attention maps—to track mouse clicks and scrolling patterns to understand what interests your customers. Accordingly, relocate elements that drive conversions and remove those that don't.
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/drops-website1.png)
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/drops-website2.png)
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![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/drops-website.png)
Discover why your contact forms are being abandoned
If your web forms have good engagement but bad conversions, form analytics will show you why. Analyze form interactions and fix what causes hesitation and abandonment.
![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/being-abandoned1.png)
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![Level up your content marketing game](http://www.zohowebstatic.com/sites/zweb/images/pagesense/being-abandoned.png)
Find where your leads slip via sitewide funnels
Reassess your conversion funnel to analyze which stage has the highest drop-offs. Visualize and map visitor paths that lead to them accomplishing a goal such as subscription renewal, a help guide download, or a webinar registration.
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/leads-slip1.png)
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/leads-slip2.png)
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/leads-slip.png)
Collect actionable feedback via polls
Understand the wants and needs of your target market. Create and schedule on-page polls to collect customer insights and track their performance using our pre-defined templates.
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/feedback-polls1.png)
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![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/feedback-polls.png)
Drive free users to paid subscribers
Use pop-ups to increase your purchase subscriptions via a coupon code or drive traffic to your blog. Control the timing and frequency and thoughtfully trigger notifications based on your chosen parameter—on-page, exit page, or a custom event.
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/pricing-plans1.png)
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![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/pricing-plans.png)
Run push notification campaigns to retarget users
Engage with users even when they're not active on your website. With one click to subscribe, you can send push notifications to any device regarding a feature update or a new downloadable guide and then track its performance—all without creating a mobile app!
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/limited-time1.png)
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![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/limited-time.png)
Showcase content relevant to your target audience
Drive qualified leads through a personalized web experience by promoting relevant guides, offers, and products specific to your visitor's needs and interests.
![Pick the best marketing strategy](http://www.zohowebstatic.com/sites/zweb/images/pagesense/target-audience1.png)
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