Executive strategy Failure to launch: Why digital transformations tend to fall short Posted on February 22, 2022February 22, 20225 minutes by Mason Marrero Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation. View Post
View Post 7495 minutes Implementation trends The evolving C-suite in DX: pivoting in leadership to drive transformation Posted on February 15, 2022February 15, 20225 minutes by Emily Sloan-Pace Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles. View Post
View Post 7754 minutes Leadership perspectives The case for implementing a unified data and analytics platform Posted on February 09, 2022February 09, 20224 minutes by Emily Sloan-Pace Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective. View Post
View Post 6344 minutes Implementation trends Context is making a comeback: moving beyond behavioral marketing Posted on February 01, 2022February 01, 20224 minutes by Emily Sloan-Pace Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy. View Post
View Post 1.1K5 minutes Operational tactics Critical KPIs for successful digital transformation Posted on January 25, 2022January 25, 20225 minutes by Mason Marrero DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation. View Post
View Post 4466 minutes Implementation trends Synthesis in DX: blending technology and culture to facilitate transformation Posted on January 18, 2022January 18, 20226 minutes by Mason Marrero A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable. View Post
View Post 1.4K7 minutes Implementation trends Leveraging loyalty: how customer loyalty programs can live up to their potential Posted on January 11, 2022January 11, 20227 minutes by Emily Sloan-Pace Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks. View Post
View Post 5715 minutes Operational tactics EX metrics for sustaining success Posted on January 04, 2022January 04, 20225 minutes by Emily Sloan-Pace Positive employee experience has ripple effects throughout an organization, but what do organizations need to track to maintain it? View Post