Operational tactics 5 ways to boost CRM adoption in 2022 Posted on April 27, 2022April 27, 20223 minutes by Enterprise Insights How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system. View Post
View Post 1.3K4 minutes Executive strategy Cultivating confident managers: what senior leadership can do about micromanagement Posted on April 12, 2022April 12, 20224 minutes by Emily Sloan-Pace Anxious managers can cause their teams to spiral, but the right communication tools and a culture of accountability can keep those managers balanced. View Post
View Post 1.3K5 minutes Leadership perspectives Why employee data literacy is more important than ever Posted on March 29, 2022March 29, 20225 minutes by Enterprise Insights Data-literate employees belong in every seat of an organization, but cultivating that literacy is about more than teaching people to use software. View Post
View Post 8884 minutes Implementation trends The value of explainable AI: Bringing AI out of the black box Posted on March 15, 2022March 15, 20224 minutes by Emily Sloan-Pace Artificial intelligence shouldn't be mysterious. Transparency into AI decision-making drives confidence, adoption, and continuous improvement. View Post
View Post 1.0K6 minutes Executive strategy The transformative power of advanced executive dashboards Posted on March 08, 2022March 08, 20226 minutes by Enterprise Insights Engaged leaders need to juggle conflicting views of their organizations. Executive dashboards are a tool for staying grounded at 30,000 feet. View Post
View Post 1.1K5 minutes Leadership perspectives The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy Posted on March 01, 2022March 01, 20225 minutes by Emily Sloan-Pace Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience. View Post
View Post 8975 minutes Executive strategy Failure to launch: Why digital transformations tend to fall short Posted on February 22, 2022February 22, 20225 minutes by Mason Marrero Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation. View Post
View Post 8405 minutes Implementation trends The evolving C-suite in DX: pivoting in leadership to drive transformation Posted on February 15, 2022February 15, 20225 minutes by Emily Sloan-Pace Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles. View Post
View Post 8854 minutes Leadership perspectives The case for implementing a unified data and analytics platform Posted on February 09, 2022February 09, 20224 minutes by Emily Sloan-Pace Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective. View Post
View Post 6964 minutes Implementation trends Context is making a comeback: moving beyond behavioral marketing Posted on February 01, 2022February 01, 20224 minutes by Emily Sloan-Pace Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy. View Post
View Post 1.2K5 minutes Operational tactics Critical KPIs for successful digital transformation Posted on January 25, 2022January 25, 20225 minutes by Mason Marrero DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation. View Post
View Post 4926 minutes Implementation trends Synthesis in DX: blending technology and culture to facilitate transformation Posted on January 18, 2022January 18, 20226 minutes by Mason Marrero A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable. View Post
View Post 1.5K7 minutes Implementation trends Leveraging loyalty: how customer loyalty programs can live up to their potential Posted on January 11, 2022January 11, 20227 minutes by Emily Sloan-Pace Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks. View Post