Leveraging support analytics for better CX across departments
With the unique vantage point provided by customer support analytics, organizations can bolster their efforts to provide high-quality, personalized experiences across departments.
Implementality, Episode 1: The right (and wrong) way to onboard a new piece of software
Implementing new software at scale requires planning and methodical execution. A roadmap for the rollout sets organizations up for a smoother experience down the road.
The latest trends in business intelligence software
SaaS, interactive visualizations, and data preparation are poised to change the game for business intelligence.
How to build the most effective customer journey
Being intentional about the way you design your customer journey can pay off in higher conversion rates, more satisfied customers, and a healthier bottom line.
Implementation of a new CRM should be easy
When CRM implementations fail, it's often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in.
The new face of digital customer experience
Digital solutions are transforming the customer experience, with self-service options, omnichannel presence, and AI implementations leading the way.
Don’t settle for a CRM that compromises on privacy
Privacy is an essential tool for earning customer trust. Here's what getting privacy right looks like in Zoho CRM.
5 ways to boost CRM adoption in 2022
How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system.
Cultivating confident managers: what senior leadership can do about micromanagement
Anxious managers can cause their teams to spiral, but the right communication tools and a culture of accountability can keep those managers balanced.
Why employee data literacy is more important than ever
Data-literate employees belong in every seat of an organization, but cultivating that literacy is about more than teaching people to use software.
The value of explainable AI: Bringing AI out of the black box
Artificial intelligence shouldn't be mysterious. Transparency into AI decision-making drives confidence, adoption, and continuous improvement.
The transformative power of advanced executive dashboards
Engaged leaders need to juggle conflicting views of their organizations. Executive dashboards are a tool for staying grounded at 30,000 feet.
The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy
Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
Failure to launch: Why digital transformations tend to fall short
Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation.
The evolving C-suite in DX: pivoting in leadership to drive transformation
Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles.
The case for implementing a unified data and analytics platform
Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
Critical KPIs for successful digital transformation
DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation.
Synthesis in DX: blending technology and culture to facilitate transformation
A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable.
