Recruitment marketing
Recruitment marketing focuses on establishing your brand as an employer of choice to a large pool of potential candidates. This involves showcasing your employee value propositions and establishing your employer brand across all digital touchpoints.
Search
Screen
Assess
Hire
Recruitment
Recruiting, on the other hand, is a more targeted outreach to candidates who are actively pursuing your job opening. It involves the actual process of reaching out to candidates, assessing them, interviewing them, and ultimately, making a hire.
Four stages of the recruitment marketing funnel
To better understand how candidates interact with your employer brand, you can split the process of recruitment marketing into four stages. This starts from creating awareness about your organization as a potential employer amongst relevant talent and getting them to apply to your job opening.
1.Awareness
2.Attraction
3.Interest
4.Application
Awareness
The first part of the recruitment marketing funnel involves creating awareness about your company and your brand as a great place to work. Your vision, mission, goals, and values need to be presented to potential candidates in an attractive way.
Career site, a sneak peek into your company
Create a perfect window into your organization and everything that makes you stand out as an employer. You can customize your career site to your preference with Zoho Recruit's elaborate library of themes and templates, post your job openings on the site, and enable your candidates to apply through the site itself.
Step into the world of social recruiting
If you want high value candidates to find you, it is important for you to be where they are. More than 79% of job seekers use social media for their job search. Use this to show potential candidates what it would be like to be a part of your company, and integrate your social channels into your career site.
Attraction
Now that candidates know that your company is a great place to work, employ your marketing efforts and attract candidates to specific job opportunities.
Lure top talent with your job description
The first communication that you make with candidates about a particular job opening is a job description. It is the best place to tell candidates about the job, and help them understand if they are the right fit. With Zoho Recruit's job description templates, you can create concise, attractive job ads that describe the job, its ideal candidate, and the company's culture.
Post job ads in multiple locations with one click
To ensure that your job ads are reaching the right people, you need to publish them in the right places. Zoho Recruit integrates with a wide range of free and premium job boards that you can publish your jobs to with just one click.
Interest
Candidates do their research before applying for your company, and you want to make the right information accessible to them.
Be more responsive with Zoho Recruit's chatbot
Zia can help your candidates find matching jobs based on skillsets, as well as pre-screen candidates, register them to your portal, and track applications.
Application
The ultimate aim of your recruitment marketing platform is to encourage the right candidates to apply for your job openings, and it is important that this process is a breeze for both recruiters and candidates.
Create application forms
Use our default application form and customize it to your needs; or, create your own form and auto-populate candidate data into Zoho Recruit.
Follow up with email automation
It is important to close every communication loop to ensure good candidate experiences. Let candidates know that you have received their application by setting up email automations with Zoho Recruit.
Analyze your recruitment funnel
The best marketing strategies involve plenty of trial and error. Get data-backed insights on what recruitment marketing strategy is working best for you, and get real-time snap shots of your key recruitment metrics with custom reports and dashboards.
Components of recruitment marketing software
Marketing is all about attracting, engaging, and nurturing prospects, and Zoho Recruit offers the perfect recruitment marketing tools to help you establish it.
Attract high-quality candidates by showing off your brand
Create an SEO-friendly career page in over 25 languages with custom web addresses for each webpage.
Enhance your reputation with stellar candidate engagement
Candidates are usually anxious about the status of their application. Put them at ease by giving them a platform where they can track their application through your hiring pipeline.
Run email campaigns
Once you've got attention from the right talent, nurture them by curating email campaigns and keeping their eyes on you.
Make communication effortless
Reach out to candidates through SMS and phone calls from within the Zoho Recruit platform, and keep all communications in one place.
Develop a recruitment marketing plan
Look at the big picture.
What is the ultimate goal of your organization?
Communicate your goals.
Establish your overall vision and mission through your employee value proposition.
What is it like to work with you?
Let your company culture shine through every interaction.
Why choose you?
Flaunt everything that makes your company unique, including perks and benefits
Your employers are your brand ambassadors
If anyone can tell the truth about your company, it is your employees. In fact, some of the best candidates might be a part of your employee networks. Streamline the process of employee referrals by offering a portal to view open jobs and submit applications.
