As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more
Strategies for Differentiating Your Brand
If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more
Creating Your Customer Persona
We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more
Defining Your Company's Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more
Coming Up with Your Company's USP and Value Proposition
In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more
Writing Your Brand Positioning Statement
From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more
Implementing Your Brand Positioning Strategy
Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more
Introducing the Business Website Homepage
Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Introduction to Web Forms
Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include... Read more
Introducing the Company Blog: Your Content Marketing Machine
Blogging is an indispensable component of any business’s marketing strategy. Integrating a business blog into your marketing plan gives you greater... Read more