In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more
Estimating Shipping Costs and Choosing a Carrier
If you’ve been following along with us on our ecommerce journey, you’re well on your way to answering the questions that’ll get your products... Read more
Writing Your Best Ecommerce Shipping Policy
In the last two sections, we walked you through determining the best shipping prices and finding the best carriers for your ecommerce business. By... Read more
Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty
We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more
Setting Up Ecommerce Analytics and the Metrics You Should Track
If you’ve ever run a retail store (or even if you’ve only imagined running one), you know what it’s like to track signals of interest and... Read more
Writing Your Ecommerce Privacy Policy
Here’s a fundamental fact: As an ecommerce business, you cannot operate without collecting data about your customers. This includes the information... Read more
Creating the Terms & Conditions for Your Ecommerce Site
In previous sections, we’ve covered some important policies you’ll want to display on your ecommerce site (and elsewhere): your shipping policy,... Read more
Essential Integrations for Your Ecommerce Site
Let’s start by stating the obvious: What consumers see on the front end of your ecommerce site is just the tip of the business iceberg. They click... Read more
Introducing Brand Positioning
When Lyft came onto the ride-sharing scene in 2012, it was up against a company that had—in just four years—become a giant in an industry of its... Read more
Discovering How Your Brand is Currently Perceived
In our introduction to brand positioning, we stressed that your company’s positioning strategy should ultimately revolve around the primary value... Read more