Think about the last time you gave your email address over to a company. What was your motivation? What was it in exchange for?
Maybe you wanted a... Read more
Prioritizing User Experience (UX) on Your FAQ Page
In our section on FAQ content, we discussed best practices for your FAQ copy. But no matter how well written your FAQ content is, it’s not going to... Read more
Finding Reviews: Mastering the "Found" Testimonial
Unless you’re a brand-new business, there’s a very good chance that people are already talking about you (and hopefully in a good way).
As... Read more
Optimizing Your Homepage for Mobile Users
You probably don’t need to be reminded about the statistically massive number of mobile phone users worldwide (a number expected to surpass 5... Read more
Choosing the Right Language and Tone for Your About Page
Consider how you’d speak to visitors walking into your store if you were doing business in the pre-internet age. What would your face-to-face... Read more
Optimizing Your Blog for SEO
We probably don’t have to tell you about the importance of SEO, but here’s the gist of it anyhow: No one will read all that remarkable content... Read more
Button Copy: Making Your CTA Persuade
The virtual real estate company Empire Flippers saw a 33% increase in conversions when they changed their button copy from “Join Us!” to “Make... Read more
Account Creation Forms
In the previous section, we gave you best practices for email signups—those low-commitment interactions that get prospects onto your email list and... Read more
Increasing Conversions and Engagement on FAQ Pages
If a prospect is asking questions about your product, they’re at least expressing an interest in buying what you’re selling. This means that your... Read more
5 Strategies for Soliciting New Testimonials
If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more