Types of email notifications in fintech industry

All successful businesses have a digital presence and online operations. The financial sector led this digital transformation. Be it banking, trading, insurance, or investment companies, every aspect of business operations is accessible online.

And, with every action, an email is sent to the user to acknowledge the transaction. The fintech industry contributes largely to the volume of transactional emails sent daily.

Transactional emails vary depending on the type of organization that sends them, but there are a few emails that are most frequently sent from the fintech industry. 

Welcome emails 

A welcome email is the first transactional email that your customer receives from your business.

Sent when a customer signs up for your business, the purpose of this email is to welcome the user, introduce your business, show them what you have to offer, and get them to try the service.

A well-crafted welcome email should acknowledge them creating an account with your product, inform them about what you have to offer, and tell them how you can help them.

Onboarding emails 

Onboarding emails are similar to welcome emails, but they differ in the fact that they are sent to guide the user during their induction into your service.

It gives them the information they need to complete the onboarding and to proceed to the next step. It helps improve the chances of adaption of your service.

An effective onboarding email should clearly state the steps involved in the setup process and how to complete them. The right onboarding emails can help new customers who are faced with long and complicated processes.

User education emails 

These emails are also sent during the initial stage of a user journey. While your customer is new to your product or service, they will require detailed information and instruction to navigate your platform. User education emails provide them with the right educational materials at the right stages.

For example, if you're a trading platform, you can provide training material and courses based on the user stage through transactional emails.

Confirmation emails 

Any transaction made by your customer should be accompanied by an authentic and on-time acknowledgement. Receipts, invoice emails, portfolio emails, and policy emails are some examples of these transactional emails.

It helps to build trust in your business while providing you with an engagement opportunity to inform your customers about relevant aspects of your service.

Confirmation emails have to relay the transaction details and need to reach your customers without any delay.

Transaction alerts 

These emails inform the user when they’ve made a transaction from their account, such as account balance alerts, trading alerts, price alerts on your trading accounts, and amount credited or debited messages, among others.

Their primary purpose is to keep the customer informed of the transaction. They’re the most time-sensitive transactional emails in the fintech industry.

Account notifications 

Account notification emails keep the customer informed of any modifications or updates made in their account. Password reset emails, account limit modifications, and investment modifications, are some of the most common account notification emails.

In some cases, these emails can also be sent to inform the user of suspicious activity in their account. These emails help protect the security and integrity of their account.

Periodic updates 

In the fintech industry, periodic updates are sent to the customer to give them an overview of their account and its activities. They can be monthly statements, trading reports, investment reports, or policy reports.

While these emails are routine, they’re a great opportunity to engage with your customers and pull their attention to aspects of your service that might help them. When handled well, they can be a great line of communication with your customers.

Reminder emails 

In the fintech sector, payments, renewals, and subscriptions are more common than in other industries. Reminder emails are sent to nudge customers to take necessary actions when they’re due.

They can be payment reminders, subscription renewal reminders, or account password change reminders. More often than not, they’re sent multiple times to the customer at different points before the action is due.

Wrapping up

While these are common types of emails we come across, there are a ton of other transactional emails sent from financial organizations. The nature and type of email varies depending on whether the business is a bank, trading platform, insurance company etc. Irrespective of what type of email it is, getting the delivery of transactional emails is more crucial for fintech than for any other industry. Zoho ZeptoMail is a transactional email service that understand the challenges in the delivery and has been crafted to get the best delivery for your fintech notification emails.