Skip to product menu
close
  • Recent Launches
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Recent Launches

New

Payroll software with automated tax payments and filing.

Try now
New

Robotic process automation software to automate high-volume, rule-based tasks.

Try for free
New

Low-code IoT platform and solutions for connected businesses.

Try now
New

Business formation service to launch and grow your businesses.

Try now
New

Privacy-friendly application analytics solution.

Try for free

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IOT

Harnessing IoT analytics for real-time operational intelligence.

IOT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
NEW
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IOT

Build, deploy, and scale IoT solutions for connected businesses.

IOT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IOT

Low-code IoT platform and solutions for connected businesses.

IOT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content
  • HOME
  • Getting started with ecommerce personalization

Getting started with ecommerce personalization

  • Last Updated : November 10, 2023
  • 871 Views
  • 5 Min Read

Imagine you need stencils and head to a new stationary store to buy some. Since you've never been there before, you might spend more time than you'd like searching for what you want. In fact, you may eventually need to find an employee to help you. Wouldn't it be nice if the store knew you were coming and had the items you sought set out for you already? As a business owner, ecommerce personalization can help you offer this ideal experience to online customers.

Ecommerce personalization is the art of delivering a personalized shopping experience to a targeted visitor or groups with an aim to improve conversions, revenue, and user experiences. Implementing personalization in your online store makes it easier for customers to choose their products without having any distractions.

Let's begin with the foundations of ecommerce personalization. There are three critical KPIs that power the concept:

  • Average Session Duration

  • Increased Product Engagement

  • Increased orders

Before we go deeper, you'll want to answer the following:

  • What data points do you want to track?

  • Whom are you tracking?

  • Which platform/tools will you use to track the data?

Segmentation is the first step in personalization as it clarifies your visitors' expectations. The five key data points to track when it comes to segmenting the audience are:

  • Visitors: New and returning visitors

  • Traffic: Referral links, email, social, etc

  • Device: Mobile, desktop

  • Location: Language, currency, country, weather

  • UTM parameters

For example, you can welcome your new visitors with coupons or first-time discounts in exchange for them signing up for your newsletters. For your returning visitors, you can recommend products based on their previously viewed or purchased products.

Collecting data on traffic sources can help you clearly understand visitor intent, industries, and interests. If they have higher purchase intent, you can offer a coupon for a limited period or even one-day free shipping.

Track your visitors' location to offer weather-based product recommendations or to personalize currency or size charts for different regions.

Finally, you can link UTM parameters to gauge the effectiveness of referral sources, campaigns, or landing pages. This data can help you adjust your marketing strategy by determining your most successful campaign.

Ecommerce personalization examples (2020)

Let's look at some personalization techniques that marketers have been actively practicing to provide a better customer experience.

Website content personalization based on audience segmentation

When you're growing a business, it's important to focus on new audiences. That's when you need to work on your acquisition strategy, including your site's content, ensuring that it caters to the new audience.

Berlin-based giant Chal-Tec was launched as a single online store called Elektronik-Star.de that specialized in DJ equipment. Slowly, they expanded their product categories to other HI-Fi equipment as well as fitness and household appliances. However, they weren't able to compete with marketplaces like Amazon. After a year of constant A/B testing, they experimented with personalization to regain their customer's trust. They started with their DJ enthusiast audience segment, replacing every element of their original site with content geared towards DJ audio and video equipment. This not only created a personalized experience but also increased the conversion rate by 27.6%! Given that success, they began personalizing their other categories in the same way.

The above experiment can be replicated by creating audience segments based on your website visitors' specific paid campaigns or personal information (age, region, interests).

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

Category menu personalization based on visitor preferences

Category menus can sometimes create unnecessary barriers to users by highlighting items that are of no interest. To ease navigation, promote product discovery, and drive more conversions, you can personalize the navigation menu based on every visitor’s preferences.

For example, on the homepage, new users would be shown the best high-level category menu, but returning users would be shown the products from the subcategories that they previously viewed/visited.

Create social proof triggers

Social proof notification is a recent trend in the ecommerce industry where you can trigger real-time notifications to your customers while they are on the website.

For example, to build trust among their audience, brands can display proof of what others have purchased in recent times— might be an e-book, a product, or a service.

Here's an example of how Snackstar does it.

Create personalized retargeted ads

Personalized retargeted ads are quite common in the ecommerce industry. They're more relevant, improve engagement, and drive customers to purchase the product. Generic ads are expensive and can hike up your acquisition costs, which is why businesses are switching to personalized retargeted ads to cut costs and boost their conversions.

Here's an excellent example of a website that showcases retargeting ads on their visitor's Facebook homepage.

Personalized email marketing

Segment your target email lists by geographic data, demographic data, and behavioral data and then link your email campaigns with contextual landing pages to boost conversion rates. Using URL tracking, you can track visitor activity and trigger an email follow up as well.

Sending your subscribers an email directing them to a specific landing page that showcases products based on their purchase history—as opposed to your homepage—increases the chances of them purchasing the product. In fact, marketers report a 760% increase in email revenue from personalized and segmented campaigns.

You can also personalize your email subject lines to include subscribers’ first names and send them birthday or anniversary emails with special discounted vouchers.

Crew Clothing Co, a casual clothing brand, was using a non-segmented, mass email database for every campaign that wasn’t performing as required. Keeping their focus on conversions and customer loyalty, they started segmenting their email database based on purchase history and other criteria. Their open rates increased by 75% and outperformed their quarterly revenue target.

Deliver weather-sensitive content

To avoid showing offers for thick woolen sweaters to customers from Florida, you can segment your target audience based on the current or forecasted weather specific to their location.

"Consumers are 2.1x more likely to view personalized offers as important versus unimportant."

Here's an example of a brand that harnessed the power of weather personalization to drive sales and increase their ROI.

Fine-tuning their PPC ad campaign, Bravissimo, a lingerie and swimwear brand, used weather-based targeted data to boost their swimwear sales. They ran this campaign in areas experiencing hot weather, resulting in a 600% revenue spike during the three-month campaign.

Personalize product pages using geo-location targeting

Knowing your customers' location can help you vastly improve a customer's shopping experience. For example, you can personalize sizes and currencies based on your user's location. This saves time as your customer doesn't need to use size conversion charts or calculate currency rates before purchasing.

A simple instance of this is Amazon taking you directly to the US website if you've already selected the US from the country selector on your previous visit.

Upsell or cross-sell your products during/after purchase

75% of customers are more likely to buy based on personalized recommendations. Recommending similar or frequently purchased items on product pages is a must-have for any ecommerce website. It helps with product discovery by assisting the customer in noticing a product that they must have missed out on while surfing through the site.

Conclusion

The above examples show what is currently possible with ecommerce personalization. Almost every study shows positive results.

There are many affordable software solutions that can help you accomplish all of this without you having to think about the technical side of personalization. Offer an enhanced personalized shopping experience for your customers today, because personalization is here to stay!

Related Topics

Leave a Reply

Your email address will not be published. Required fields are marked

By submitting this form, you agree to the processing of personal data according to our Privacy Policy.