Boost conversions with trust badges

Trust is essential for any business to succeed. It's a major factor in deciding whether your page visitors turn into customers or drop-off right away. Before submitting any form with personal information or completing a transaction on a landing page, people often look for assurance. Trust badges come to your aid here, and they provide the much-needed final push to get your landing page visitors to complete the defined landing page goal—be it a signup or a purchase. In this blog, we’ll look at how effectively we can use trust badges while building your landing page using Zoho LandingPage to increase credibility and drive maximum results. 

What are trust badges?

Trust badges are visual cues of approval from regulatory agencies and credible users that are displayed on a landing page, and they provide reassurance about the security, credibility, and reliability of a landing page. These can be seals, badges, or quotes that voice trust in the brand, ultimately influencing the decision making of the landing page visitors. 

Why you should use trust badges on landing pages

Landing pages are usually the first point of contact between you and your potential customer. Some well-crafted and well-designed landing pages often don't convert because they don't build upon the trust factor when it comes to final decision making. This is where trust badges make a difference. They bridge the trust gap and help in a few key ways. Let's look at those.

Build credibility

Trust badges displayed on a landing page provide an instant green signal to potential customers that your page is legitimate and secure. This positive first impression often ends with your page visitor converting into a paying customer. 

Reduce cart abandonment

Not every “Buy Now” click ends in a successful payment. Most people hesitate there, fearing spammers and a loss of secure information and money. They want to be doubly sure that their information is safe. Pages with trust seals are more likely to receive more conversions, eventually leading to higher revenue and an ever-expanding customer base. 

Boost conversion rates

The higher the trust in your brand, the higher the conversion rates. Having more customers advocating for your brand, and safety and compliance certifications are likely to get more users signing up for your offering. 

Types of trust badges to use on your landing page

Security badges

SSL Certificates are an indicator that any personal information you enter on a landing page is securely encrypted. Web browsers these days throw an instant alert that a site is insecure when there is no encryption. Your leads drop off right there even before they view your content. So, SSL encryption is no longer an option—it has become a mandate for businesses. The “HTTPS” in the page URL and the padlock icons are indicators of secured landing pages. Zoho LandingPage offers a free SSL Certificate for users, and their data is always secure. 

Payment gateway badges

Payment processors like Zoho Checkout, PayPal, and Stripe provide a badge of trust, ensuring secure payments through their gateways. This improves credibility and eliminates any last-minute hesitations your page visitors might have before completing a payment on your landing page, increasing the likelihood of more conversions. When users view these renowned brands on the page, they are convinced that their payments are securely handled and their information is safe from fraudsters and impostors. 

Endorsement badges

Awards and badges from industry experts and analyst bodies often act as a certificate of recognition for your brand’s excellence, and in turn, it improves customer trust. 

Brand logos of recognized partners act as a token of trust for new visitors to believe that you successfully cater to renowned brands in the market, and they are more likely to sign up for your offering. 

Feedback and ratings from happy customers often make it a sweet deal for you. Your page visitors are more likely to trust positive reviews and customer ratings before completing a purchase. A rating badge right next to your product listing can influence purchase decisions to a great extent. 

Policy badges

A Money-Back Guarantee policy provides an assurance for visitors that if they face any issues with the product, they can return the goods and get their money back. 

A transparent Shipping & Return policy clearly tells users that there are no hidden costs. A Free Shipping & Return badge near the checkout button is likely to get more conversions in an ecommerce business. 

A detailed Privacy Policy on how the data collected from the page visitor will be processed increases user trust in a brand. Any landing page with a form or a checkout button where sensitive information is processed is likely to benefit from these privacy badges.

How to add trust badges using Zoho LandingPage

1. Choose a template

Select a landing page template from Zoho LandingPage’s vast gallery of customizable landing page templates. Alternatively, if you're a designer, you can choose to build and customize your landing page from scratch to establish your unique brand identity. 

2. Position trust badges strategically

With our intuitive drag and drop interface, you can include multiple trust badges on your landing page and place them strategically near CTAs or forms. You can alter the size and clear the clutter around these badges so that they're clearly projected to the page visitors while maintaining the design consistency of your landing page. 

3. Test, optimize, and personalize

While trust badges immensely impact landing page conversions, not every approach works well for all audiences. With Zoho LandingPage, you can A/B test your badges with different placements and designs to check which variant performs well and brings more conversions. 

Additionally, with the personalization option, you can use region-specific certifications and customer reviews on your landing page that resonate well with each targeted audience. For example, you can add GDPR-compliant badges to your landing pages in Europe to assure customers of the safety of their data. 

Best practices for using trust badges

Feature authentic and verified badges

Fake seals can tarnish your brand credibility and lead to trust issues among your customers and potentials. Always use authentic and verified badges from reputable providers to gain more authenticity.

Place badges strategically

Placing badges near CTAs reinforces trust at the point of conversion. For checkout pages, positioning security and payment badges near the payment button helps reduce cart abandonment.

Maintain design consistency

Security badges that blend well with your landing page design help you create a seamless experience for your page visitors while maintaining your brand identity throughout.

Unclutter your layout

Too much of a good thing can sometimes be bad. Use only the relevant badges and avoid clutter on your landing page. Let the focus of your landing page be on what you're offering so visitors don't get overwhelmed by too many trust signals. 

Trust badges are more than just tiny icons and quotes. These powerful tools reassure your landing page visitors that they're in safe hands. Start building secure, high-converting landing pages with Zoho LandingPage. Start your free trial now!