10 Best Practices for Building Irresistible Landing Pages in 2025

In marketing, landing pages are critical entry points for engaging potential prospects. We've all been lured by intriguing ads, only to find ourselves navigating away from landing pages that fail to provide clarity or sufficient details. To avoid missed opportunities and optimize conversion rates, understanding and implementing effective landing page practices is essential. This article delves into proven strategies to create landing pages that engage and compel visitors to take action.

What is a landing page?

Landing pages are webpages designed specifically to gain conversions. A landing page has the potential to fully capture your visitors' attention and streamline their focus by eliminating navigation, external links, and unwanted information. This is what sets it apart from a typical website or homepage.

Every click and every scroll through your landing page indicates your visitor is interested in your content and could be your potential customer. Regardless of how your visitors arrive on your landing page, it should persuade them to convert into a lead or a customer. So, it's essential to build an engaging landing page that attracts and converts.

Creating landing pages can be exhaustive and might involve a lot of effort, time, and resources to craft content and design the layout and graphics. However, with Zoho LandingPage's intuitive no-code landing page builder, crafting high-converting landing pages is a breeze.

Building effective landing pages involves a blend of strategy, design, and optimization. Here are some established strategies that you need to know before getting started.

10 landing page best practices you must know in 2025 

Develop a compelling headline  

Headlines are the first point of contact between your brand and your visitors. The latter commonly exit your landing page if they don't find anything engaging. So, it's essential that your headlines be concise and crystal clear to grab the attention of your visitors. Compelling headlines can make your visitors start browsing the content present on your landing page.

If crafting landing page headings isn't your strong suit, don't worry—you can turn to Zia, the AI content assistant in Zoho LandingPage.  Zia helps you sculpt compelling headlines that are tailored to your desired tone and character limits .

Showcase with enticing imagery 

Adding images to your landing pages increases the visitor engagement ratio as they can convey information more effectively. You can choose lively images and videos that represent your brand and align with your landing page design.

Moreover, using high-quality product/service images and videos can increase the credibility of your brand and ensure that the illustrations you choose evoke desired emotions in your target audience.

How to showcase images/videos on your landing pages using Zoho LandingPage 

Zoho LandingPage allows you to add your custom images and videos to your landing pages. Additionally, you have access to an extensive collection of royalty-free stock photos, giving you a wide array of options to choose from.  

Refine your landing page copy  

While compelling headlines and enticing imagery grab attention, it's the quality of your copy that convinces visitors to stay and take action. The copy needs to expand upon the essence of the headline while ensuring it remains relevant to the message conveyed.

How to optimize your landing page copy with Zoho LandingPage 

Our landing page builder helps you use pre-built sections to showcase your features, pricing details, and more. Once you've placed your sections, you can use Zia to optimize your landing page copy quickly. With Zia, you can make sure your copy is clear, compelling, and precise for your target audience. 

After these steps, your landing page is almost ready. Now, the focus shifts to determining its conversion goal—whether it's a clear call-to-action (CTA) or a lead generation form will depend on your requirement.

Add a lead generation form  

Lead generation forms can be used to collect valuable visitor information on your landing page. Place your lead generation forms on the top of your landing page so they're readily accessible to your visitors.

Zoho LandingPage's built-in form builder lets you build your forms with predefined fields and custom fields of your choice. Once a visitor fills out the form, you can receive instant notifications via email upon form submission, empowering you to follow up promptly with leads.

Include a standout call-to-action (CTA) 

A landing page is designed with one goal in mind, and that is to convert visitors into leads and customers. You can elevate your landing page conversions by strategically placing strong call-to-action (CTA) buttons in key areas, such as near the top of the page, after engaging content sections, and just before the footer. These placements ensure your CTAs are easily visible and effectively encourage visitor interaction.

While forms acquire information about your visitors, these CTA buttons prompt visitors to either sign up or make purchases from your brand.

How to include CTAs on your landing pages using Zoho LandingPage 

Use the intuitive drag-and-drop interface to place your CTAs anywhere on your landing page . Take advantage of Zoho LandingPage's ability to customize the design and messaging of your CTAs to align with your brand and resonate with your audience. You can also leverage the integration with Zoho Checkout to incorporate purchase buttons, guiding your visitors to a secure payment page for seamless transactions. 

Boost credibility with social proof  

Social proof elements such as testimonials, reviews, and user-generated content can be used to build trust and credibility. You can highlight positive experiences from satisfied customers to reassure visitors of the value of your offering.

  With Zoho LandingPage, including social proof is easy. You can use the pre-designed section layouts that are specifically crafted to showcase testimonials from satisfied customers.

Message-match with your advertisements 

When visitors click on your advertisements, they expect to be directed to a landing page that delivers on the promises made in the advertisement copy. Therefore, you need to ensure a seamless message-match between your advertisements and landing pages to provide a cohesive user experience.

How can you align your landing pages with your ads using Zoho LandingPage 

You can customize your landing page content to mirror the messaging used in your ads by leveraging the dynamic text replacement. You can go even further and hyper-personalize your landing pages according to ad groups or campaigns in Google Ads with personalization.

Remove distractions 

It's crucial to reduce distractions caused by excessive links, complex menus, and multiple navigational elements on your landing pages as it can shift your visitors' focus. By minimizing unnecessary elements, you can effectively guide visitors toward taking the desired action without distractions diverting their attention.

Ensure mobile responsiveness 

With visitors accessing landing pages across various devices, ensuring responsiveness is imperative. So, it's essential to guarantee that your landing pages are responsive across all devices to provide an optimal viewing experience for every visitor.

How to make your landing pages responsive with Zoho LandingPage 

Zoho LandingPage comes equipped with responsive design features that adjust your landing pages to fit any device, including desktops, tablets, and mobiles. You can preview your landing pages across various devices to ensure that all elements are displayed properly without any breakage or distortion.  You can also make alignment modifications to the elements so your landing pages remain visually appealing and functional, regardless of the screen size or device your visitors use.

Use pre-built templates 

Designing a landing page from scratch can be a daunting task, especially if you aren't a skilled designer. That's where pre-built templates come in handy.

These templates provide a solid foundation for your landing page, saving you time and effort while still allowing for customization to suit your brand's unique style and message.

Zoho LandingPage offers a wide range of professionally designed landing page templates to suit various industries and purposes. Whether you're promoting a product, announcing an event, or collecting leads, you'll find a template that fits your needs. These templates aren't just visually appealing—they're also optimized for conversion, ensuring that your landing page performs its best. 

You're now updated with the knowledge of landing page best practices. Additionally, with Zoho LandingPage, you can build landing pages that not only look great but also deliver real results. In addition, you can get detailed insights about the performance of your landing pages with built-in analytics, and you can further optimize your landing pages with advanced optimization options such as A/B testing and personalization.

Curious to know more? Get a 15-day free trial and start exploring. You can also schedule a free demo with our product experts to learn more about our cutting-edge solution.