![a businessperson selecting from a range of holographic analytics with an overlaid text reading Marketing Automation #ZohoEnterpriseInsights](http://zdblogs.zohocorp.com/enterprise/enterprise-insights/sites/enterprise/enterprise-insights/files/2023-10/Marketing%20Automation%20%E2%80%93%201%20copy.png)
Marketing Automation: improving results by focusing on individual action
Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
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