Marketing Automation: improving results by focusing on individual action
Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
Improving alignment between sales and marketing teams
By aligning the efforts of sales and marketing teams, businesses can increase lead conversions through an enhanced buyer experience—even as opportunities for customer interaction decline.
Overcoming customers' digital fatigue
As engagement with digital content declines, and the cost of digital advertising rises, marketers must revisit their strategies to form meaningful and effective connections with consumers.
The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy
Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
