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        • Implementation trends
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        Alex Diamond

        Alex Diamond has been writing, speaking, and publishing perspectives on business and culture since MySpace was a valid means of reaching an audience. He writes about marketing, technology, and workforce optimization for the Zoho Enterprise Insights team.

        4 posts
        a hand holding a phone overlaid with a screen display of a human interacting with a chatbot, and in one corner text reads Self-service support #ZohoEnterpriseInsights
        • Implementation trends

        Deploying self-service capabilities to energize CX and support

        • Posted on July 18, 2024July 18, 2024
        • 5 minutes
        • by Alex Diamond
        Enterprise organizations—especially as they scale—will need to expand and improve their self-service support offerings to meet their customers' expectations.
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        a blue block with white text reading CRM admins #ZohoEnterpriseInsights over an illustrated org chart hovering around typing hands
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        • 341
        • 6 minutes
        • Operational tactics

        Leverage roles and permissions to take a CRM from usable to useful

        • Posted on March 07, 2024March 07, 2024
        • 6 minutes
        • by Alex Diamond
        CRM admins can greatly improve UX and efficiency by customizing roles and profiles to match their org chart and workflows.
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        a call center headset haloed by business iconography with a green box reading in white text BI in help desks #ZohoEnterpriseInsights
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        • 332
        • 6 minutes
        • Operational tactics

        Revolutionizing help desk management with data-driven analytics

        • Posted on January 22, 2024January 22, 2024
        • 6 minutes
        • by Alex Diamond
        Valuable BI can be extracted from service desk solutions, including insight into customers, organization inefficiencies, and the desk environment itself.
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        a businessperson selecting from a range of holographic analytics with an overlaid text reading Marketing Automation #ZohoEnterpriseInsights
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        • 587
        • 5 minutes
        • Operational tactics

        Marketing Automation: improving results by focusing on individual action

        • Posted on October 12, 2023October 12, 2023
        • 5 minutes
        • by Alex Diamond
        Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
        View Post

         

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