Simply Solved simplifies its marketing with Campaigns   

The company

Simply Solved was established in 2017. Reflecting on the comapny's inception, its founder, Haroon Juma, credits the idea to his wife, who foresaw significant changes coming to the UAE economy, especially with the introduction of taxes. "In 2017," he says, "she advised me to start exploring this, believing it would become a significant issue for many companies. Drawing from my expertise in managed services, understanding complex systems, standardizing work methods, and technology, she suggested I devise a solution that simplifies complexities." Juma thereby conceptualized several comprehensive packages—a fusion of best practices, technology, people, and procedures.

This period coincided with regulatory changes in the UAE, making it an opportune time for an outsourcing solution provider like Simply Solved. "Our primary customers come from the SME sector," Juma says. "Coming from a consulting background, I deliberately chose not to target the top of the pyramid. The UAE market significantly favors SMEs. We understand the challenges they face and recognize their need for straightforward solutions."

The problem

The business has undergone significant changes. "We've shifted from offering basic tax advice to providing outsourcing services in accounting, payroll, compliance, regulatory support, and IT systems," Juma says. "To succeed, it's crucial to acknowledge the need for breadth in scale, depth in quality, and understanding." He recognizes that most of his clients seek a one-stop-shop solution and prefer a single point of contact over multiple conversations. "Our aim is to understand their needs, desires, and outcomes, which means we need to select the right tool at the right time."

Subsequently, it became necessary to position the business strategically, which prompted the search for effective marketing solutions.

Simply Solved sought the most cost-efficient technology to support their requirements while maintaining individual, engaging, and personalized conversations. "We experimented with various tools but realized the necessity of an integrated approach," Juma says. "Platforms like Mailchimp and Mailjet were decent, but our focus was on furthering engagement through timely, automated, and relevant content. Swiftly capturing events, presenting relevant scenarios, and building ongoing engagement to promote brand awareness and enhance our lead generation process were all crucial steps."

The solution

Consequently, the team chose to work with Zoho's suite of products, which encompassed Zoho Books, SalesIQ, and Zoho CRM. "We've devoted a significant amount of effort toward establishing a stable foundation in sales and marketing," Juma says. "Simultaneously, we're actively automating communication, triggering events, personalizing interactions, and ensuring a standardized look and feel in our communication, documents, and case study examples. These requirements led us to Zoho Campaigns."

Today, Zoho Campaigns effectively connects Simply Solved with topical market interests through various communication methods, like graphics, text, or video. "It helps us stand out and ensures our customers receive insightful, informative updates," Juma reflects. "Utilizing digital and outbound communication is crucial in maintaining a long-term presence, especially in a highly competitive, service-oriented market with established brands."

The benefits and ROI

Juma believes email marketing remains relevant in a world where attention spans are shrinking. "The written word effectively conveys complex and timely ideas to audiences who greatly need to comprehend them," he says. "Utilizing this method serves as an effective means to communicate vital insights to our clients."

Switching to Campaigns has brought several benefits. "We use Zoho Campaigns to automate messaging and enhance operational efficiency, especially with content-heavy newsletters," Juma says, noting that the tool's presence in their inbox enables them to provide referrals easily and to direct recipients to relevant content. He's also impressed with Zoho Campaigns's reports, as well as its triggered workflows. "Integrations with other Zoho products are also crucial, and its user-friendly interface simplifies operations. Creating campaigns and segmenting lists is straightforward, enabling us to decide when, how, and to whom messages are sent without much difficulty."

Juma is a strong advocate of automation in business. "Automation drives efficiency, reducing costs and risk while ensuring predictability. We emphasize technology use to scale operations and increase value."

Looking ahead

With a solid model and value proposition, Simply Solved is now focusing on geographic expansion within the GCC markets, having recognized a clear niche for a quality provider such as they are—efficient, reliable, and adept at simplifying complex tasks. "Our digital visibility has improved, fostering greater brand awareness. Strong partnerships have significantly supported us, providing references, case studies, and a loyal client base willing to advocate for us," Juma says. "We're incorporating these strengths into our marketing and digital presence."

Simply Solved plan to dedicate additional time to products like Zoho Creator to address more complex client needs and analytics, as reporting is crucial for larger, sophisticated clients.

"The most successful and innovative businesses begin with a scalable platform mindset," Juma says. "Establishing a solid initial foundation allows the system to operate while focusing on revenue growth, which leads to success."

To know more about Simply Solved, click here.