Layer
CASE STUDY
Breaking legal barriers: Making law accessible
- IndustryHeadhunting, Executive Search
- Company size11-50
Interesting Insights:
Candidates are sourced with a multi-dimensional approach, leveraging HomecomingEx's database of 20,000 globally experienced senior professionals, hosting over 70 global recruitment events.
The company
Baring Law, a prominent law firm based in the North West of England, focuses on a diverse range of legal claims, including insurance law, business interruption, business energy, car finance, personal injury, and is on the verge of introducing an immigration law department.
The firm's mission is to make justice accessible to all, irrespective of background or financial standing. Jessica, the Digital Marketing Executive at Baring Law, plays a crucial role in managing social campaigns, email marketing, and social media activities. She talks in detail about how Zoho Campaigns helps Barings law reach their marketing goals.
“We do have around half a million clients at Baring Law, which means that at any given point, half a million people could receive the exact same email, which is fantastic for us.”
The problem
Before adopting Zoho Campaigns, Baring Law faced challenges with their previous email marketing solution, that incurred an annual cost of £20,000. With around half a million clients, Baring Law needed a more efficient and cost-effective solution. Additionally, the inability to segment users based on criteria posed a significant hurdle in delivering targeted and relevant content to their extensive client base.
Jessica explains, "Zoho Campaigns alone has saved her marketing budget around £20,000 per year." The ability to segment users based on criteria offered unprecedented flexibility. Custom links generated from CRM data streamlined the collection of relevant information from clients. The pre-designed templates, integrated with the Baring Law brand, made email creation efficient and consistent.
“If I'm sending out an email to 2,000 people who all need something individually tailored to them, I have the ability to do that."
The solution
In search of a comprehensive solution, Jessica and the team turned to Zoho Campaigns. The implementation of Zoho Campaigns not only addressed the challenges but revolutionized Baring Law's entire digital operations. The integration with Zoho CRM proved instrumental, providing a seamless experience for both the marketing team and customer service.
The great thing about Zoho Campaigns is that it can also integrate with the Zoho CRM system as well. Everybody in the office uses the CRM system, whether it's keeping cases up to date or whether it's talking to clients about relevant updates. Now, if I've ever sent anything out on campaigns, everything's there on the touch of the button to everybody else in the office,” adds Jessica.
Jessica explains, "Zoho Campaigns alone has saved her marketing budget around £20,000 per year." The ability to segment users based on criteria offered unprecedented flexibility. Custom links generated from CRM data streamlined the collection of relevant information from clients. The pre-designed templates, integrated with the Baring Law brand, made email creation efficient and consistent.
The benefits and ROI
The benefits of Zoho Campaigns extended beyond cost savings. With a half-million client base, Baring Law could now send targeted emails in batches or to specific individuals with a single click. “We do have around half a million clients at Baring Law, which means that at any given point, half a million people could receive the exact same email, which is fantastic for us." The reporting features allowed Jessica to track customer engagement, insights, and response rates.
Jessica highlights the accessibility and simplicity of Zoho, catering to users of various age groups within their business. She expresses her satisfaction with Zoho's automation features, stating, "It just saves me so much time." The platform's versatility allowed Jessica to focus on improving overall business operations.
"The great thing about Zoho Campaigns is that it can also integrate with the Zoho CRM system as well. Everybody in the office uses the CRM system, whether it's keeping cases up to date or whether it's talking to clients about relevant updates. Now, if I've ever sent anything out on campaigns, everything's there on the touch of the button to everybody else in the office. ”
Looking ahead
As Baring Law continues its digital transformation journey with Zoho Campaigns, the road ahead looks promising. The firm has streamlined its email marketing, social media management, and client interactions. With the flexibility to continue adding subscribers and leveraging Zoho's cloud-based applications, Baring Law is well-positioned for future growth.
In Jessica's words, "I would really recommend it to people who want to focus on improving their business as a whole." The successful implementation of Zoho Campaigns has not only addressed immediate challenges but positioned Baring Law for sustained success in the ever-evolving legal landscape.
To know more about Barings Law, click here.
- IndustryLegal Services
- Company size51-200
Interesting Insights:
Barings Law recently provided free legal services to Breaking Barriers, a refugee employment charity, to assist immigrants and asylum seekers in reuniting with their families for Christmas.