Tech Care For All finds innovative solutions for healthcare learning through email marketing 

The company

With a vision to provide free access to a wide range of medical courses, lectures, and resources, Tech Care For All (tc4a.com), a digital and augmented education (DAE) platform, organizes specialized training programs for medical professionals and anyone with a desire to learn. Their modules cover live online sessions, on-site training, and patient-oriented programs for doctors, nurses, and paramedical staff.

Established in 2018, the company has become a leading platform that offers innovative healthcare solutions and has expanded strategically across several countries in Africa, including Kenya, Senegal, Nigeria, and Uganda.

Tech Care For All's primary goal is to revolutionize digital health practices, especially in remote areas with limited connectivity. Having initially collaborated with third-party entities, the company later developed its independent product, Medical Learning Hub (MLH), which learners can use to gain knowledge and skills to advance their careers in the medical field—or simply for personal development.

Sachin Malhotra, CEO of tc4a, delves into the key challenges his team faces and how Zoho Campaigns plays a pivotal role in providing support. Leveraging his rich experience in the medical field, which includes a tenure at Harvard Medical School and the successful launch of Altheus Therapeutics, Sachin provides valuable insights into the realm of healthcare education.

The challenge

The MLH team has successfully built a thriving community of healthcare professionals, bringing together over 300,000 doctors, nurses, and pharmacists for continuous learning and collaboration. Despite this achievement, they still faced challenges in sending out relevant information to the right audiences. Crafting strategies that effectively reach and engage such a diverse group demanded a nuanced and tailored approach.

TFurthermore, the healthcare sector's fierce competitiveness adds an additional layer of complexity, which demands that MLH differentiate itself and articulate a unique value proposition. Sachin highlights the industry's dynamic nature, exemplified by unforeseen events like the COVID-19 pandemic, which required MLH to adopt agile marketing strategies to address shifts in user behavior.

The solution

Zoho Campaigns played a pivotal role in enhancing the company's email marketing strategies by enabling the team to efficiently send out newsletters to its extensive database of 300,000 subscribers. Moreover, the pricing range has also helped the team reach a diverse section of the audience within the healthcare community effectively.

T"We liked the price point of Zoho Campaigns and how easy it was for us to set it up, plug in, and start sending emails—just like that," Sachin says. "Zoho Campaigns helps us send reminder emails for weekly events. Additionally, we send out newsletters every 15 days, featuring a news flash providing updates, along with a selection of interesting blogs and articles on current topics."

Towards the end of each month, Tech Care For All sends out comprehensive emails that summarize all of the company's activities during that month, including various programs and topics they've interacted with. They also offer access to and summaries of the extensive content available on the platform.

Looking ahead

Tech Care For All envisions a future where Zoho Campaigns isn't just a tool but an integral part of their operational ecosystem, contributing to their growth, scalability, and global presence. "Currently, MLH is an independent platform that uses Zoho Campaigns to create email campaigns," Sachin says. "However, my ideal scenario would be launching awareness campaigns directly from each course on the platform, fully integrated with Zoho—launching, tracking, and managing everything right there. I aim to achieve this by the end of 2024.""

To know more about Tech Care For All (tc4a.com), click here.