The benefits of registration source tracking
- See where your registrants come from.
- Create unique registration URLs for various mediums.
- Gain analytic insights for both visitors and registrants.
Create webinar registration tracking links
Most source tracking starts with creating unique tracking links or UTM parameters. You can add the source tracking links when you schedule a webinar. This helps you identify the source of traffic.
For example, you can add these UTM parameters to the URL shared in your email marketing campaigns, social media posts, website banners, and any other promotional material. This way, you can differentiate between attendees who clicked on links from different sources.
Monitor attendee sources
During and after the webinar, use the Zoho Webinar source tracking data to monitor the sources of your attendees. This can include channels such as email marketing, social media, your website, partners, or other promotional efforts.
Analyze the data
Once the webinar is over, analyze the source tracking data to determine which sources generated the most registrations and actual attendees. This information can help you refine your marketing strategies for your future webinars.
Steps to create webinar registration tracking links in Zoho Webinar
- Click on the webinar topic that you want to set up registration tracking for.
- You can also add the source tracking links when scheduling a webinar under the Promote section.
- Navigate to the Source Tracking section, and click Add Source.
- Enter a source name, such as where you will be sharing the URL; for example, Facebook or X.
- Click the icon to copy the link and paste it wherever you want to promote it, or share the link to various mediums (Facebook, LinkedIn, X).
Frequently Asked Questions
1. What is webinar source tracking?
Webinar source tracking is a feature that allows you to identify and trace the various sources through which attendees discover and register for your webinars. It helps you understand how people find your webinars and which marketing channels are most effective.
2. Why is source tracking important for webinars?
Zoho Webinar’s source tracking is essential for assessing the effectiveness of your marketing efforts. It helps you allocate resources wisely by identifying which promotional channels are driving the most registrations and attendance. This data helps you refine your marketing strategy for better results.
3. How do I view the source tracking results in Zoho Webinar?
With unique source tracking links, you can track how many people have visited the registration page and how many people have completed the registration.
- Sign in to Zoho Webinar.
- Click on the topic of the webinar. Scroll to the Source Tracking section.
- You can view the visitor count (the number of visitors to that link) and the registrant count (the number of registrations from that link).
4. How do I track my attendees' registration sources in Zoho Webinar?
Zoho Webinar helps you promote your webinar by creating custom registration links for different sources. For example, you can have separate links for your website, social media posts, email campaigns, and any other channels you are using for promotion. This way, you can track registrations for each source manually.