Skip to product menu
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content
  • HOME
  • 5 types of webinars for your business: A comprehensive guide

5 types of webinars for your business: A comprehensive guide

  • Last Updated : February 5, 2025
  • 52 Views
  • 4 Min Read

After much thought, you have finally decided to organize webinars for your business marketing needs. But now you are confused about what type of webinar you should organize for your audience because not all webinars are created equal. 

Depending on your goals, audience, and content, there are different webinar types available in the market. Here, we'll explore the 5 most popular types of webinars, detailing their unique features and use cases.

5 types of webinars for your business marketing

  1. Live webinars

Live webinars, or webinars, as generally referred to, are virtual conference sessions that are conducted in real-time, allowing for immediate and live interaction between the organizer and attendees. These sessions are perfect for fostering engagement and addressing audience queries on the spot. They are also useful for creating a sense of urgency and excitement, making participants feel connected to the presentation. 

One of the primary advantages of live webinars is the ability to measure audience reactions and adjust the presentation accordingly. This dynamic format encourages authentic conversations through Q&A sessions, live polls, and audience feedback. However, they require meticulous planning and reliable internet connectivity to avoid disruptions. Learn more.

Key features: 

  • Real-time video and audio interaction.
  • Live Q&A sessions to resolve participant queries.
  • Instant polls, surveys, and chats to boost engagement. 

Use cases: 

  • Product launches or demonstrations.
  • Educational sessions like workshops or classes.
  • Corporate announcements and town halls. 

Advantages: 

  • Builds trust and authenticity through real-time interactions.
  • Opportunity to engage directly with the audience. 

Challenges: 

  • Scheduling can be restrictive due to time zones.
  • Requires reliable internet and preparation to avoid technical difficulties.

2. Pre-recorded webinars 

Pre-recorded webinars are sessions recorded in advance and then shared with the audience. These webinars offer greater control over content, allowing presenters to refine their message and eliminate any errors. They ensure a polished and professional presentation. 

One of the key benefits of pre-recorded webinars is their reusability, making them a cost-effective option for recurring content needs such as employee training or product walkthroughs. Although they lack real-time interaction, they can still be engaging through interactive features like embedded quizzes and resources.

Key features:

  • Recorded and edited for high-quality delivery. 

  • Can be reused multiple times. 

  • Provides a structured and consistent message. 

Use cases:

  • Employee onboarding or training sessions. 

  • Standardized sales pitches or presentations. 

  • Explainer videos or tutorials. 

Advantages:

  • Eliminates the risk of live errors or interruptions. 

  • Convenient for presenters and attendees alike. 

Challenges:

  • Lacks real-time interaction. 

  • May feel less personal compared to live webinars.

Live vs. pre-recorded webinars

One of the challenges most businesses face often is whether to choose between a live webinar or pre-recorded webinar for their marketing needs. While each has their own advantages over the other, it's crucial to choose the right one that aligns with your goals. Learn when to choose a live webinar over a pre-recorded webinar.

3. On-demand webinars

On-demand webinars are pre-recorded sessions that attendees can access at their convenience. This format caters to audiences with varying schedules, providing the flexibility to watch anytime, anywhere. 

On-demand webinars are an excellent choice for content that remains relevant over time, such as educational courses, product tutorials, and thought leadership sessions. They allow businesses to capture leads continuously while providing valuable insights through viewer engagement metrics. Learn more.

Key features:

  • Hosted on a platform where attendees can access them anytime. 

  • Can include interactive elements like quizzes or downloadable resources. 

  • Tracks viewer metrics for analytics. 

Use cases:

  • Marketing and lead nurturing campaigns. 

  • Educational series and certification courses. 

  • Product training and user onboarding. 

Advantages:

  • Maximum flexibility for attendees. 

  • Extended shelf life, as content remains relevant over time. 

Challenges:

  • Limited opportunity for direct engagement. 

  • Requires careful planning to maintain interactivity.

4. Automated webinars

Automated webinars are pre-recorded sessions that simulate the experience of a live webinar. They are scheduled to play at specific times, creating the illusion of a real-time event. This format helps maintain the urgency and exclusivity often associated with live sessions. 

Businesses use automated webinars for lead generation and scalable sales presentations. They allow companies to reach a larger audience without the need for a live host. With thoughtful content planning, automated webinars can deliver high engagement and seamless attendee experiences.

Key features:

  • Scheduled playback to simulate live events.
  • Can include pre-recorded Q&A segments.
  • Often integrated with marketing funnels. 

Use cases:

  • Evergreen sales presentations.
  • Lead generation campaigns.
  • Product demos with a recurring schedule. 

Advantages:

  • Combines the best of live and pre-recorded formats.
  • Scalable for larger audiences. 

Challenges:

  • May lose credibility if attendees realize it’s not live.
  • Requires high-quality content to maintain engagement.

5. Evergreen webinars

Evergreen webinars are designed to remain relevant and valuable over an extended period. These webinars typically cover timeless topics, ensuring they provide lasting value to audiences. 

By combining the features of pre-recorded and automated webinars, evergreen webinars can continue to generate leads and educate viewers long after their initial creation. They are particularly useful for tutorials, product overviews, and educational content that doesn't require frequent updates. Learn more.

Key features:

  • Timeless content relevant to the audience at any time.
  • Often combined with automated webinar platforms.
  • Includes consistent call-to-action (CTA). 

Use cases:

  • Tutorials and how-to guides.
  • Sales presentations for long-lasting products.
  • General training and development modules. 

Advantages:

  • Long-term value and usability.
  • Continues to generate leads over an extended period.

Challenges:

  • Requires careful selection of topics to ensure relevance.
  • Updating content periodically may be necessary.

Choosing the right type of webinar depends on your objectives, target audience, and resources. Live and on-demand webinars are excellent for engagement and flexibility, while automated and evergreen webinars shine when it comes to scalability and longevity. By understanding the pros and cons of each type, you can design a webinar strategy that maximizes impact and achieves your goals. 

With Zoho Webinar, you can seamlessly organize all types of webinars: live, pre-recorded, on-demand, and evergreen. Our webinar software offers powerful tools for engagement, automation, and analytics, helping you deliver impactful sessions that meet your business goals. 

Whether you're hosting a live product launch or setting up evergreen content for continuous lead generation, Zoho Webinar provides the versatility and reliability you need to succeed.

  • Author image
    Swarna Rajan

    SaaS content marketer specializing in all things online collaboration—meetings, webinars, and more! Feel free to strike up a conversation about art, cinema, or history.

Leave a Reply

Your email address will not be published. Required fields are marked

By submitting this form, you agree to the processing of personal data according to our Privacy Policy.