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CRM

Comprehensive CRM platform for customer-facing teams.

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Bigin

Simple CRM for small businesses moving from spreadsheets.

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Build online forms for every business need.

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SalesIQ

Live chat app to engage and convert website visitors.

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Bookings

Appointment scheduling app for consultations with customers.

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Sign

Digital signature app for businesses.

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RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

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Thrive

Complete loyalty and affiliate management platform.

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Cloud Contact Center Software for businesses.

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Unified platform to deliver top-notch customer experience.

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All-in-one social media management software.

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Create, send, and track targeted email campaigns that drive sales.

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Build online forms for every business need.

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Design surveys to reach and interact with your audience.

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Online website builder with extensive customisation options.

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PageSense

Website conversion optimization and personalisation platform.

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Backstage

End-to-end event management software.

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Webinar platform for webcasting online webinars.

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All-in-one marketing automation software.

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Smart landing page builder to increase conversion rates

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Manage all your local business listings on a single platform.

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SalesIQ

Live chat app to engage and convert website visitors.

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Digital signature app for businesses.

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Thrive

Complete loyalty and affiliate management platform.

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Voice

Cloud Contact Center Software for businesses.

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LeadChain

Sync, manage, and convert leads across channels seamlessly.

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Online community platform for individuals and businesses to grow their network and brand.

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Marketing Plus

Unified marketing platform for marketing teams.

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eCommerce platform to manage and market your online store.

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Helpdesk software to deliver great customer support.

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Remote support and unattended remote access software.

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Interactive remote assistance software with augmented reality.

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End-to-end field service management platform for service businesses.

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Live chat app to engage and convert website visitors.

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Voice

Cloud Contact Center Software for businesses.

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Solo

The all-in-one toolkit for solopreneurs.

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Appointment scheduling app for consultations with customers.

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Service Plus

Unified platform for customer service and support teams.

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Books

Powerful accounting platform for growing businesses.

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100% Free invoicing solution.

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Expense

Effortless expense reporting platform.

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Inventory

Powerful stock management and inventory control software.

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End-to-end billing solution for your business.

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Collect payments online with custom branded pages.

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Payroll

Payroll software with automated tax payments and filing.

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The all-in-one toolkit for solopreneurs.

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Practice management software for accounting firms.

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Sign

Digital signature app for businesses.

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eCommerce platform to manage and market your online store.

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All-in-one suite to manage your operations and finances.

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Secure email service for teams of all sizes.

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Online meeting software for all your video conferencing & webinar needs.

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Word processor for focused writing and discussions.

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Spreadsheet software for collaborative teams.

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Create, edit, and share slides with a sleek presentation app.

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Beautiful home for all your notes.

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Stay in touch with teams no matter where you are.

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Employee experience platform to communicate, engage, and build positive employee relations.

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Bookings

Appointment scheduling app for consultations with customers.

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Shared inboxes for teams.

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Online file management for teams.

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Digital signature app for businesses.

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Powerful collaborative work platform for teams.

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Built in document editors for web apps.

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Secure and reliable transactional email sending service.

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Online business calendar to manage events and schedule appointments.

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Knowledge and learning management platform.

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Cloud Contact Center Software for businesses.

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Collaborative task management for individuals and teams.

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Work management tool to connect people, processes, and information.

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Collaborative online PDF editing tool.

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Application suite built to improve team productivity and collaboration.

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Organize, automate, and simplify your HR processes.

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Intuitive recruiting platform built to provide hiring solutions.

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Effortless expense reporting platform.

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Manage temporary staffing with an employee scheduling solution.

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Payroll software with automated tax payments and filing.

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Employee scheduling and time tracking app.

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Digital signature app for businesses.

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Comprehensive HR platform for seamless employee experiences.

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Creator

Build custom apps to simplify business processes.

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Directory

Workforce identity and access management solution for cloud businesses.

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Secure multi-factor authenticator (MFA) for all your online accounts.

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Online password manager for teams.

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Pro-code platform to build and deploy your apps.

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Toolkit

Complete resource for any admin-related lookup queries.

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Interactive remote assistance software with augmented reality.

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Remote support and unattended remote access software.

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Test automation software to build, manage, execute, and report testcases.

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RPA

Automate manual, tedious, and repetitive tasks easily.

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Modern self-service BI and analytics platform.

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Embedded analytics and white label BI solutions, tailored for your needs.

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AI-powered data preparation service for your data-driven organization.

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Harnessing IoT analytics for real-time operational intelligence.

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Projects

Manage, track, and collaborate on projects with teams.

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Planning and tracking tool for scrum teams.

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Automatic bug tracking software for managing bugs.

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Solo

The all-in-one toolkit for solopreneurs.

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Creator

Build custom apps to simplify business processes.

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Flow

Automate business workflows by creating smart integrations.

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Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
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RPA

Automate manual, tedious, and repetitive tasks easily.

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Apptics

Application analytics for all apps.

Apptics
 
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Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
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Build, deploy, and scale IoT solutions for connected businesses.

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AI-powered data preparation service for your data-driven organization.

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IoT

Low-code IoT platform and solutions for connected businesses.

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Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

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CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

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Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

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Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

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People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

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Marketing Plus

Unified marketing platform for marketing teams.

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Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

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Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace

Brigade Plus Transforms Sales Management and Customer Journeys with Zoho CRM: Achieving 100% User Adoption, Saving 35+ Weekly Hours per team, and Delivering 4X ROI

Record time implementation in 4 months with various 3rd party integrations and customisations

Chennai, January 17, 2024 - Brigade Plus , a Brigade Group subsidiary specializing in home interiors, has embarked on a transformative journey by adopting Zoho CRM to reshape its sales processes and elevate customer experiences. Within six months, Brigade Plus successfully streamlined its sales operations and simplified its customer journeys using Zoho CRM, an award-winning CRM trusted by over 2,50,000 businesses across 150 countries.

The partnership marks a significant shift towards customer-centric innovation for Brigade Plus, by helping optimize sales journeys and deliver consistently reliable customer service. Implementing Zoho CRM has led to data-driven decision-making and remarkable efficiencies across time, effort, and monetary considerations. Consequently, it has also led to a notable surge in customer satisfaction and overall business growth.

Ponappa PM, Head - Brigade Plus, commented on the partnership, "Zoho CRM has helped us achieve 4x ROI in just two years, allowing us to excel as one of the largest full-service stores for interiors in the real estate industry. Zoho's 360-degree view has enabled us to offer great value and experiences to our customers."

Mani Vembu, COO at Zoho Corp. said, "Brigade Plus and Zoho unite tech innovation and strategy, pioneering customer-centricity through operational excellence . This collaboration sets a new standard, reaffirming our dedication to user-friendly solutions that power impactful business outcomes leveraging Zoho CRM."

Challenges Leading to Transformation

Brigade Plus faced operational challenges from a complex technology stack entrenched in legacy tools previously used, impeding not just their operational efficiency but also strategic growth posture.Recognising these constraints within their customer experience stack, Brigade Plus began to seek a strategic CRM platform to transform the employee experience and raise the quality of their customer experience.

Following a thorough evaluation of the vendor landscape, Brigade Plus chose Zoho CRM as their strategic platform of choice for customer experience transformation. Zoho CRM's focus on usability for every user, mature integration capabilities, and comprehensive no-code and low-code customisation aligned naturally with Brigade Plus's expectations for their customer experience and growth goals. Combining Zoho CRM with Zoho Creator, Brigade Plus was able to create a simplified system that brought together customer context to provide a comprehensive view for better decision-making at all levels.

After a quick discovery phase, a cross-functional team from Zoho owned and executed the implementation, encompassing both Zoho and third-party integrations within a concise 4-month timeframe. A simplified and modular engagement approach helped Zoho and Brigade Plus save time and effort while ensuring a seamless transition from their incumbent system to the new Zoho CRM implementation.

Key Benefits:

  • Fostering User Adoption: The strategic shift from legacy applications to Zoho CRM focused on creating a user-friendly system, minimising the learning curve, and promoting widespread adoption, resulting in a commendable 100% adoption rate.
  • Cost-Benefit Ratio: Brigade Plus witnessed an impressive 1:4 cost-to-benefit ratio, with 70% direct benefits and 30% indirect benefits, translating to significant savings and enhanced operational efficiency.
  • Seamless Integrations: Zoho CRM seamlessly integrated with various software systems, including SAP Cloud, Razorpay payment gateway, a leading telephony system, team collaboration tools, and customer support platforms, creating a unified data ecosystem for customer-centric operations and streamlined data management.
  • Operational Efficiency: Tracking and saving 35+ hours of routine tasks by each team resulted in substantial time savings, with an average of 4 hours per week saved on report creation for the design team and 36 hours per month on creating sales reports.
  • Insight-Driven Decision-Making: Over 40 interactive dashboards provided actionable insights, reshaping sales strategies and propelling revenue generation, setting a new standard for data-informed decision-making.
  • Comprehensive Customisations: Completion of implementation within a swift 4 months involved intricate customisations and integrations, ensuring agility and scalability. The modular design allowed agile adaptations, emphasising meticulous planning and relentless scalability.

Future Vision

Brigade Plus aims to transition their business operations to Zoho fully, encompassing all facets from quotation generation and invoicing to payment collection and accounting. Their objective remains centered on delivering a seamless customer journey throughout every operational stage.

About Brigade

The Brigade Group is one of India’s leading property developers with over three decades of expertise in building positive experiences for all stakeholders. Instituted in 1986, the company has developed many landmark buildings and transformed the skyline of cities across South India, namely – Bengaluru, Mysuru, Hyderabad, Chennai, Kochi and Thiruvananthapuram with developments across the Residential, Commercial, Retail, Hospitality and Education sectors. Since its inception, Brigade has completed 280+ buildings amounting to over 83 million sq. ft of developed space across a diverse real estate portfolio

Brigade Plus, encompassing Brigade Plus Interiors and Brigade Plus Rentals, stands at the forefront of innovative living solutions. With a commitment to excellence, our modular interiors company crafts spaces that blend functionality with aesthetic appeal, tailored to individual tastes. Brigade Plus Rentals, on the other hand, specializes in offering a diverse portfolio of high-quality residential rentals and resale properties. Our dedicated team, leveraging extensive market knowledge and a customer-centric approach, ensures unparalleled service. At Brigade Plus, we don't just create spaces; we build experiences that resonate with modern lifestyles.

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 100 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself. For more information, please visit: https://www.zoho.com/privacy-commitment.html

About Zoho

With 55+ apps in nearly every major business category, Zoho Corporation is one of the world's most prolific technology companies. Headquartered in Chennai, India, Zoho is privately held and profitable with more than 15,000 employees. For more information, please visit: www.zoho.com

Media Contacts:

Aditi Gupta
aditi.gupta@zohocorp.com