Zoho Marketing Automation - Cookie Policy
Zoho Marketing automation collects and uses cookies when users use our platform. This helps the product provide the best user experience to the visitors on the website. In the spirit of transparency, this page is intended to provide detailed information about how Zoho Marketing Automation collects and uses cookies when users use our platform. To learn about Zoho's cookie policy, click here
What are cookies?
Cookies are small data files stored on users' computers or an internet-connected device when they visit a website. A user can use cookies to make the website work more efficiently and to improve user experience in many ways.
Below is a detailed list of the cookies from Zoho Marketing automation that allows its users to use its features, and it includes the domain for each cookie as well as the duration for which the cookie will be active. A cookie's domain attribute specifies which hosts are allowed to receive the cookie whenever a request is made. Each cookie has a specific expiry period(ttl) once it's set.
Cookies used in Zoho Marketing automation
Functionality cookies
| Cookie | Domain | Purpose of use | Expiry duration | When does the cookie get set?* |
|---|
| zc_consent | Customer site | Stores cookie tracking consent—accept/deny. | 12 months | When a visitor visits a website containing our tracking code. |
| zc_show | Customer site | Determines whether to show the privacy banner or not. | 12 months | When a visitor visits a website containing our tracking code. |
| zc_loc | maillist-manage | Used to determine if location details are updated on our servers. | Session | When a visitor visits a website containing our tracking code. |
| zpc{project_key} | Customer site | Used to ensure that the banner doesn't reappear to the same visitor on your website. | 12 months | When the visitor makes a choice of privacy consent. |
| zpsPopupBucket | Customer site | Used for identifying which popup experiment to run | 12 months | When the user's URL matches with the popup URL. |
Analytical cookies
| Cookie | Domain | Purpose of use | Expiry duration | When does the cookie get set?* |
|---|
| zc_cu | Customer site maillist-manage | Visitor cookie used to identify visitors. | 12 months | When visitor visits website containing our tracking code. |
| zc_tp | Customer site maillist-manage | Used in source tracking for touch points. | 12 months | When a visitor visits the website for the first time. |
| zc_cu_exp | Customer site | Used to identify a returning visitor. | 12 months | When visitor visits website containing our tracking code. |
| zabUserId | Customer site | Used for identifying individual visitors along with the status of new and returning visitors. | 12 months | Sets when a user visits for the first time. |
| zsc{project_key} | Customer site | Used for identifying the session. | 12 months | When visitor visits website containing our tracking code. |
| zft-sdc | Customer site | Used for fetching metadata details—such as entrances, source, and more—of a session which is used by the web assistant (web analytics). | 1 day | When visitor visits website containing our tracking code. |
| zps-tgr-dts | Customer site | Used for the purpose of triggers | 12 months | When a visitor visits a website containing our tracking code and triggers specific to the session configured on the page. |
| "zpspb" + { exp_key} | Customer site | Used to run popup experiment | 12 months | When the user's URL matches with the URL type configured in the popup experiment. |
Strictly necessary cookies
| Cookie | Domain | Purpose of use | Expiry duration | When does the cookie get set?* |
|---|
| ZCAMPAIGN_CSRF_TOKEN | ma.zoho.domain | Used to prevent a cross site request forgery (CSRF) attack. | Session | When a request is sent to Campaigns. |
| MA_VDATA | ma.zoho.domain | Marketing automation multi-portal UI version | 12 months | When a request is sent to Marketing Automation. |
| MA_VERSION | Customer site | Marketing automation UI app group routing | 12 months | When a request is sent to Marketing Automation. |
How to manage your cookie preferences
Most browsers let users control and manage cookies by allowing them to choose their preferences under the Settings or Preferences tab of the respective browsers. However, if your visitors disable the cookies, Zoho Marketing Automation visitor analytics may provide inaccurate results.Most browsers provide help pages relating to cookie management in their products.
Tracking pixels
Every time an email campaign is sent using Zoho Campaigns, a one-pixel image is placed in the body of the email. This is known as a web beacon or a tracking pixel. When a contact opens an email campaign, the one-pixel image gets downloaded, sending the request to our server and helping us track the contact's email address, IP address, date, and associated time of email opens and specific clicks. This helps us generate reports and measure the performance of sent email campaigns.
Disclaimer
To maintain the changing rules and regulations (if any) about cookies, we will revisit and update this page on a periodic basis. If you have any questions or you need further information, please write to us at support@zohomarketingautomation.com.