WhatsApp Marketing with Zoho Marketing Automation

Engaging in conversations with your audience just got a whole lot easier with Zoho Marketing Automation. Now you can deliver personalized WhatsApp campaigns to convert your audience using your favorite marketing platform. Go ahead—try it now!

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Change the marketing narrative with WhatsApp

Templates

Templates

Use intuitive, pre-built templates for WhatsApp campaigns with in-app approval management.

Reports

Reports

Get detailed analytics into user engagement and messaging statistics.

Schedule

Schedule

Schedule WhatsApp campaigns at the most optimal times based on audience geography.

Automation

Automation

Create automated sequences for various customer interactions that ensures consistent and efficient communication.

Enhance your brand experience

Boost engagement and skyrocket sales.

 

Multimedia messaging

Send promotional messages, personalize them according to user preferences, enrich them with text, emojis, images, and video, and drive ten times the conversions with contextual messaging.

Purchase alerts
 

Dedicated analytics

Keep tabs on your audience's activity with a dedicated WhatsApp analytics dashboard.

Dedicated analytics
 

Thematic campaigns

Deliver campaigns for different purposes by registering multiple numbers based on your campaign requirements.

Multi-faceted campaigns
 

Personalization

Create campaigns personalized to individual preferences and behaviors with custom and smart filters that segment your leads.

Personalization
 

Optimal performance

Identify errors, refine your messaging, and optimize campaign performance by leveraging previews and testing your campaigns before launch.

Optimal performance
 

Utility conversations

Send order confirmations, product information, and other critical transactional messages directly to customers to ensure they stay informed throughout the customer journey.

Utility conversations
Purchase alerts
Dedicated analytics
Multi-faceted campaigns
Personalization
Optimal performance
Utility conversations

Do more with WhatsApp

Craft and schedule

Create compelling WhatsApp campaigns by embedding images, videos, emojis, and even documents into your messages and scheduling them at optimal delivery times. Whether it's a birthday greeting, a timely promotion, or a reminder about an abandoned cart, deliver value to your audience at their fingertips.

Schedule screen Schedule screen launch

Flexible profile switching

Enjoy the flexibility of choosing from multiple registered numbers when sending WhatsApp campaigns. Seamlessly switch between your WhatsApp numbers based on your campaign requirements. This versatility empowers you to personalize your outreach and engage with your audience.

Flexible screen Flexible-screen-add-channel

Templates for every occasion

Build a library of reusable message templates for various situations, from welcomes to order confirmations. Preview and test your campaigns before publishing to ensure efficiency and refine them to enhance engagement.

Flexible screen

Build automated workflows

Zoho Marketing Automation's journey builder takes WhatsApp engagement a step further. Craft automated workflows that trigger conversations based on specific customer actions to achieve a personalized experience that delivers the right message at the right time.

Automation

Live in-app notifications

Never miss a beat with in-app notifications that keep you updated on your campaigns. Monitor your WhatsApp campaigns in real time, make adjustments, and ensure your messages hit the mark every time.

Notification screen Notification continue channel

User Insights

Acquire the insights you need to optimize your WhatsApp campaigns. Track opens, clicks, conversions, and more with detailed reports that reveal what's working and what needs tweaking. Fine-tune your strategy, maximize ROI, and watch your WhatsApp marketing ascend.

Insights screen

Segmentation

One size doesn't fit all. Zoho Marketing Automation's powerful segmentation enables you to group your audience based on demographics, interests, purchase history, and engagement activities, such as opening messages or clicking links. Send targeted messages that resonate with your audience to yield higher engagement and conversion rates.

Personalization screen Personalization configure launch

Benefits of WhatsApp marketing

  •  2.78 billion active users
  •  98% open rate
  •  Strong security through end-to-end encryption
  •  Streamlined customer service

Turn conversations into lasting relationships with us

Get started Explore WhatsApp pricing