Elevate your holiday emails with these ready-to-use templates

Have you ever found yourself delving into the holiday email marketing scenario at the last moment? Sounds overwhelming, right?

It's the same for many email marketers.

The rich aesthetics and persuasive approach of pre-designed email templates help achieve maximum engagement. As the first point of interaction between you and your contacts, they can be your brand's finest representatives.

Email templates for holidays

You're probably aware that the holidays are a time when most people don't shy away from splurging. Leverage this situation by using holiday email templates strategically.

Pre-designed, holiday-specific email templates offer a distinct aesthetic, with images, fonts, messages, colors, and interactive elements that resonate with various events and festivals—like Black Friday, Cyber Monday, Thanksgiving, Christmas, and more. Attract your reader's attention, express a holiday message, catch their eyes with discounts and actionable elements like CTA buttons.

Why are holiday email templates necessary for your strategy? 

These email templates might come across as simple visual treats, but there's usually more than meets the eye.

Save time

Our holiday email templates are already designed and curated to appeal to wide audiences, and enable you to  dedicate more time to strategizing and planning out your campaigns rather than scouring the internet for visual assets you can use to create templates from scratch.

Maintain brand consistency 

You can also play around with an idea and customize it to your liking or needs. Add your brand logo and tweak the messaging to suit your style, all while ensuring other areas—like fonts, color patterns, and messaging—are consistent.

Enhance the customer experience

Our  holiday email templates are designed with interactivity in mind. We take recipients' time and effort into account so that they resonate with your festive messaging and can use the CTA button without hassle.

Do check out our holiday email guide and supercharge your marketing campaign. 

How you can use holiday email templates this season 

This is the time when marketers reach out to contacts with coupons, discounts, product updates, and relevant newsletters.

The best way to optimize your holiday email campaigns and maximize sales is to communicate with contacts with timely messages. Holiday email templates can help you sustain curiosity and initiate interactivity among contacts effectively.

 Thanksgiving 

Begin this endeavor by thanking your active contacts. Thanksgiving templates in Zoho Campaigns ensure that our users can successfully express gratitude to their contacts while simultaneously selling some products.

You run an ecommerce store that caters to different customer segments. Throughout the year, you've been looking for the perfect moment to thank your contacts while also giving them a great offer. You realize that Thanksgiving is probably one such occasion. You include all your active contacts in the mailing list and start your holiday email marketing adventure. 

 Black Friday 

The yearly Black Friday sale involves huge discounts and is probably the best time of the year to encourage your regular customers to make purchases they may have been holding back on. Our Black Friday templates enable you to showcase your main products, mention discount details, and encourage easy shopping experiences.

You aren't new to the holiday email scenario anymore. You've already interacted with your active contacts through your Thanksgiving email. Why not check the reports and see who all declined to engage with that email? You can instead talk about similar products, highlight new discounts, and provide a conspicuous CTA button. By the end of the day, you might just see an uptick in your sales chart.  

 Cyber Monday 

Cyber Monday's proximity to Black Friday sometimes makes it a little tricky for email marketers to strategize as botht the events are lined up in quick succession. However, one simple alternative involves reaching out to customers during Cyber Monday who didn't interact with your recent Black Friday emails. You can deploy Zoho Campaigns' Cyber Monday templates to ensure maximum clarity and initiate more interactivity.

You've recently sent out your Black Friday emails and realize now that you missed out your less active contacts from the list. As the saying goes, save the best for the last. Accordingly, you save the biggest discounts for this segment of contacts. You make a few tweaks here and there in the pre-designed Cyber Monday email template and voila! You're all set to convert your less-active contacts into prolific buyers. 

 Christmas 

A holiday celebrated as widely as Christmas offers a great occasion to reach out to the most inactive customers in your lists. Zoho Campaigns' Christmas templates are marked designed with Christmas-themed color patterns and messages to make even the most uninterested contact feel warm on a cold winter evening.

By this time of the year, you decide to automate and broaden your email marketing targets using workflows. Christmas is the time of the year to wish everyone well, irrespective of the frequency at which you communicate with them. You include both active and inactive contacts from your database in your Christmas email campaign. A short message and a heartfelt message of gratitude using the predesigned Christmas template is all it takes win over even the least active contacts. 

New Year 

As you near the end of the year, consider sending out an email campaign to all the customers in your list who have actively interacted with your holiday emails. A proper acknowledgement of their support could help ensure that they keep close to your brand even during the post-holiday churn period.

 Even though you expected most of the people from your chosen list to interact with the Christmas email campaign there were still a few who gave it a miss. Thanks to the wait time component in workflows, you were able to provide contacts with ample time to interact with the email. However, some of the contacts still overlook it. You decide to include them again in your New Year email campaign, along with your more active contacts. In the New Year email template, you add a short message from your brand and a strategic CTA button, which leads them to a landing page featuring the upcoming year's roadmap. After all, your contacts need to know what you're up to for the year ahead. 

Conclusion 

The holiday season is a finite period of infinite possibilities. You can seize these opportunities through careful communication, personalized content, engaging elements, and enriching images. Holiday email templates are possibly your best option for achieving success and making the most of the season.

Take a look at our diverse template library catering to all your marketing needs.