Emails

The Emails section under Settings lets you take control of the emails sent from your organization. Here, you can configure your email preferences and customize email templates.

Sender Email Preferences

You can configure the email addresses that are used in the From field of emails sent from Zoho Subscriptions. However, these emails can sometimes land in your recipient’s spam folder, causing them to go unnoticed. This happens when the email address in the From field of an email belongs to a domain that does not have SPF and DKIM records.

What are SPF and DKIM records?

By adding an SPF (Sender Policy Framework) record to your domain, your recipient’s mail server will be able to verify that Zoho Subscriptions is sending emails using your email address with your domain’s permission. Without the SPF record, the emails that Zoho Subscriptions sends on behalf of your domain will mostly end up in your recipient’s spam folder.

DKIM (Domain Keys Identified Mail) is also used for preventing spam and allows the recipient email server to verify whether an email was sent and authorized by the owner of that domain.

DKIM and SPF records are effective in preventing spam when used together. For this reason, Zoho Subscriptions will consider a domain as authenticated, only if it has both SPF and DKIM records.

In this section:

• Domain Classification
  1. Unauthenticated Domains
  2. Authenticated Domains
  3. Public Domains
• Authenticate Domains
• Other Actions
  • Mark Primary Contacts
  • Add New Sender Email Addresses
  • Resend Verification Emails
  • Edit/Delete Email Addresses

Domain Classification

Zoho Subscriptions has classified domains into 3 categories to help you identify the email addresses, which if used in the From field of emails, could cause emails to go to the spam folder.

To find out which category your email addresses belong to, go to Settings > Emails > Sender Email Preferences.

The 3 categories that you will find in this page are:

1. Unauthenticated Domains

Email addresses that belong to a domain without SPF and DKIM records will be listed here. If any of these email addresses are selected in the From field of an email sent from Zoho Subscriptions, the email address in the From field will be replaced automatically with message-service@sender.zohosubscriptions.com, which is Zoho Subscriptions’ own email address. This is done to prevent the email you send from landing in the Spam folder.

It’s important to note that the message-service@sender.zohosubscriptions.com address will only be used in the From address for emails and not the Reply-To address. i.e, your customers will still be able to see your name in their inbox and when they reply, their email will be delivered to your own email inbox.

To use the email addresses under this category in the From field, you must authenticate their domains.

2. Authenticated Domains

Email addresses that belong to a domain with both SPF and DKIM records will be listed here. These email addresses can be used in the From field of emails sent from Zoho Subscriptions without having to worry about them ending up as spam.

3. Public Domains

If you use an email address that belongs to a public domain, such as Gmail or Yahoo Mail in the From address of emails sent from Zoho Subscriptions, it will be replaced with message-service@sender.zohosubscriptions.com. This is because SPF and DKIM records cannot be added for public domains and can only be added for domains that you own.

If you still wish to use emails listed in this category in the From address, you can do so by clicking Change Setting. Next, select Email address of sender in the popup that follows and click Save.

Now, email addresses from public domains will not be replaced with message-service@sender.zohosubscriptions.com.

Authenticate Domains

Emails listed under the Unauthenticated Domains section can be authenticated by adding SPF and DKIM records for their domains.

To do this:

• Go to Settings > Emails > Sender Email Preferences.

  

• Click Authenticate Now → next to the domain that you want to authenticate.

Now, copy the SPF record from the popup that follows, and add it to your domain name provider’s (e.g. GoDaddy) DNS settings.

Next, copy the Host Name and Value for the DKIM record and add it to the DNS settings of your domain name provider.

Once you’ve added both the SPF and DKIM records, click Validate.

A few points to note about adding SPF and DKIM records:

• If an SPF record already exists for your domain, i.e, you’ve added an SPF record for a different service in the past, you must remove v=spf1 from the SPF record before adding it to your domain.
• If you use GoDaddy as your domain name provider, the Host Name for the DKIM record will have to be slightly modified. You will have to remove your domain name alone from the record, before adding it. For example, if the Host Name is 1522406527365._domainkey.patricia.com, you will have to remove your domain name from it and add 1522406527365._domainkey alone.

Now, your domain has been authenticated and it will be listed under the Authenticated Domains category. The emails from this domain can be used in the From address, without having it replaced or worrying about it landing in spam.

Other Actions

You can perform a few other actions from the Sender Email Preferences page.

Mark Primary Contacts

A primary contact is an email address that will be used as the point of contact between your Zoho Subscriptions organization and Zoho. Updates regarding your Zoho Subscriptions organization, such as subscription renewals and usage related emails will be sent to this email address.

Also, this email address will be used as default in the From address of emails sent from Zoho Subscriptions, unless you change it manually while sending an email.

To mark a contact as primary, hover over an email address and click Mark as Primary Contact.

Add New Sender Email Addresses

You will be able to add new sender email addresses and select them when you send emails from Zoho Subscriptions. To do this:

• Go to Settings > Emails > Sender Email Preferences.

• Click + New Sender in the top right.

  

• Add a Name and Email.

  

• Click Save.

Now, a verification email will be sent to the email address that you added. Once the email address has been verified, you will be able to use it in the From field of emails sent from Zoho Subscriptions.

Resend Verification Emails

As mentioned in the previous section, when you add a new sender email address, a verification email will be sent to that email address. However, if the email was not received, you can resend the verification email. Here’s how:

• Go to Settings > Emails > Sender Email Preferences.

  

• Click Resend Email next to an email address that has not been verified yet.

The verification email will be sent again.

Edit/Delete Email Addresses

You can choose to edit or delete your users’ email addresses from Zoho Subscriptions by clicking the Pencil or Trash Can icons, respectively, which can be found on the right side of an email address.

Email Insights

Emails are the conventional method of communicating with customers. However, it can be a hassle to check whether your customers have viewed the emails that you have sent them. The Email Insights feature in Zoho Subscriptions lets you keep track of the notification emails sent to customers. With this, you can know when a customer has opened a notification email.

In this section:

• Enable Email Insights
• Track Email Status of Transactions
• How does Zoho Subscriptions track email activity?

Enable Email Insights

When you enable email insights, you will be able to track notification emails that are sent for the Invoices module. To enable Email Insights:

• Go to Settings > Emails.

• Navigate to Email Insights under Preferences.

  

• Enable the Track the emails sent to your customers option.

Track the Status of Transaction Emails

After you have enabled email insights, you can view the status of the notification email in the following places:

• Transaction List Views: You can view the status of notification emails in the transaction list view for the Invoices module. The status will be indicated using icons that are placed near every transaction in the list. Here’s what the icons mean:

  • : Indicates that the transaction was sent via email.
  • : Indicates that the transaction’s notification email was opened.
  • : Indicates that the transaction was viewed from the Customer Portal.
  

• Transaction Details Page: You can view the date and time when the notification email was opened in the Comments & History tab of transactions in the Invoices module.

  

How does Zoho Subscriptions track email activity?

Zoho Subscriptions uses web beacons (the industry standard followed by email service providers for tracking emails) to track emails sent to your customers.

A small graphic, the size of one pixel, is embedded at the bottom of HTML emails sent from Zoho Subscriptions. When a recipient opens the email and chooses to display images in it, this tiny image is downloaded from our server. This download enables Zoho Subscriptions to track when your email was opened.

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