We're nearing the end of 2024, and the journey here has been nothing short of amazing, filled with growth and innovations as we've worked to make your marketing experiences better through Zoho Marketing Plus. We hope you've had a great year too! As we prepare for the new year, let's take a look back at Zoho Marketing Plus's key milestones!
New features that serve a bigger purpose
2024 gave Zoho Marketing Plus a fresh perspective with several new features. With each update, we aimed to improve your experience. Here are our favorite releases in 2024:
Easier team collaboration with a robust chat window
We know how important it is to stay connected with your team. To enhance your experience, we introduced a powerful collaboration tool that enables you to chat, call, schedule meetings, and share collateral with your team—all in one window.
Plan your marketing campaigns better with a unified calendar
Zoho Marketing Plus welcomed a much-needed feature to help you manage your marketing plans: a unified calendar, designed with customization options to suit your unique needs and help you stay organized at every step.
Personalize your marketing campaigns with the WhatsApp integration
Prospects resonate well with personalized marketing messages, and the best channel to expand this scope is WhatsApp. This year, we introduced the much-awaited WhatsApp integration, enabling you to plan, schedule, and send out campaigns, as well as build marketing journeys on this versatile platform. Connect with your audience like never before!
Build landing pages to complete your marketing campaigns
Marketing campaigns rely on multiple components to be successful, and one essential piece is a landing page. This year, we introduced a landing page builder in Zoho Marketing Plus to make your marketing journey more complete.
Simplifying marketing journeys with Marketing Automation 2.0
We upgraded Zoho Marketing Plus's marketing automation tool to version 2.0 and serves to streamline your marketing activities. With its refreshed, user-friendly interface, this update simplifies navigation and enables you to create campaigns, personalize journeys, and generate leads effortlessly.
Social listening just got better with WhatsApp and Telegram
We integrated two major social media platforms—WhatsApp and Telegram—into Zoho Social, our social media management Inbox. This enables you to monitor and respond to interactions with your audience more effectively.
Enhanced online and offline events
Planning events has gotten more efficient and fun this year. Here's why:
Zoho Backstage saw exciting updates that let you gamify your events, enabled AI-networking and facial recognition, and comprehensive exhibitor management capabilities.
Zoho Webinar aims to make online webinars more interactive by introducing breakout rooms that let you execute brainstorming sessions, small-group activities, and much more.
Key metrics that motivate us to improve
Each of Zoho's marketing tools has helped transform businesses across industries in 2024, and these numbers speak to how:
More than 60% of you focused on boosting brand awareness. Kudos to that!
Together, you published over 12 million social media posts. What an incredible feat!
You scheduled and delivered 15 billion emails to your audiences. You're nailing communication!
You saved over one billion pieces of collateral. Talk about smart and efficient resource management!
You conducted 200,000+ webinars. Sharing knowledge and connecting like pros!
You scheduled and held over four million meetings. Wow!
We'd like to express a big thank you to all of you for your trust. We remain committed to making your marketing experiences smoother and more efficient.
Our in-person encounters this year
We were delighted to be part of numerous events throughout 2024, where we had the chance to connect with many of you in person. It was great meeting those of you who were curious about how Zoho Marketing Plus can help your brand.
That was our recap of an incredible 2024! We remain dedicated to making Zoho Marketing Plus even better and more robust. We are who we are because of your support, and we're grateful to each and every one of you. Here's to a new year filled with exciting brand stories and even greater achievements!
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