Building an authentic brand image is the most difficult yet rewarding part of any business. But it doesn't stop there. As a business owner, you have to take steps that further your brand name in the best possible way.
However, it's become even more difficult with the advent of cyber attacks around the globe. Brand impersonation has become a common occurrence. This can have a critical impact on your business by tarnishing the good name you've earned throughout the years.
With BIMI authentication in Zoho Mail, you can appear authentic in this era of spoof emails. You eliminate the chances of brand impersonation with a visual trust indicator in your emails.
What is BIMI?
Brand Indicators for Message Identification (BIMI) is an email authentication feature in Zoho Mail that displays your verified brand logo in the emails you send. This visually separates your emails from other spoof emails in your recipient's inbox.
BIMI is the email version of showing your ID to your recipients to verify your authenticity. This lets users easily distinguish between authentic and spoof emails.
After verifying your logo and generating a Verified Mark Certificate (VMC), you'll also get a verified check mark next to your emails, further boosting your email credibility.
Why do you need it?
To boost your brand authenticity: Emails that contain your brand image and a blue check mark instantly make your brand appear authentic instead of shady. This strengthens your brand image and increases the open rate of your emails.
To avoid impersonation attacks: BIMI and VMC authentication work based on proving that you're the legal owner of your brand logo. This negates any chance of others masquerading as your brand and sending emails with your logo.
To enhance customer engagement: Customers will be hesitant to reply to emails in general due to the prevalence of constant phishing attacks. However, with BIMI authentication, now you'll appear authentic which will increase customer engagement.
BIMI with Zoho Mail for enhanced email security
BIMI authentication for Zoho Mail displays your brand logo along with a verified check mark in your recipient's inbox—making your emails appear trustworthy and professional.
With BIMI, you can drastically reduce the number of emails your business sends from being marked as spam by your recipients. You can also experience an increase in the number of open rates because the recipient will recognize your brand logo and feel safer engaging with your emails.
After you authenticate BIMI with Zoho Mail, your recipients can see both your brand logo and the verified check mark when they open your email. In the email list view on the web app, the verified check mark will be displayed, and the brand logo will be displayed in the mobile mail list view, aiding easy distinction between spoof and genuine emails.
Availability and setting up
Only a handful of email clients support BIMI authentication right now. These are the availability criteria you need to get access to BIMI.
The BIMI authentication feature is available for people who are part of our paid plans.
Emails with the BIMI logo and verified check marks will be visible to recipients with an email client that supports it.
Administrators can set up BIMI for their organization by configuring a few email authentication protocols. Learn how you can set up BIMI here.
Summing up: Zoho Mail's commitment to secure your emailing experience
Emails are the central part of communication for any business. They've also become the point of entry for cyberattacks. Zoho Mail is committed to bringing the most secure emailing experience to you—one feature at a time.
With the latest addition of support for BIMI authentication, you can rest assured that your emails appear authentic to your recipients without a chance of brand impersonation attacks.
There are even more exciting features on the horizon from Zoho Mail to secure and elevate your emailing experience even further, so stay tuned for those announcements.
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